The sponsorship handbook: essential tools, tips and techniques for sponsors and sponsorship seekers
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
San Francisco, Calif.
Jossey-Bass
2011
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XVI, 246 S. graph. Darst. |
| ISBN: | 9780470979846 |
Staff View
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Record in the Search Index
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| adam_text | Titel: The sponsorship handbook
Autor: Collett, Pippa
Jahr: 2011
CONTENTS
Foreword by Karen Earl, European Sponsorship Association ix
Preface xi
About the Authors xiii
Acknowledgements xv
How to use this book xvii
chapter 1 Introduction to Sponsorship i
PART I Sponsors 27
chapter 2 Developing Sponsorship Strategy 29
chapter 3 Planning for Success 47
chapter 4 Sponsorship Implementation 71
chapter 5 Sponsorship Evaluation 95
PART II Sponsorship Seekers 119
chapter 6 Developing a Sponsorship Strategy 121
chapter 7 Essential Sales Preparation 149
chapter 8 The Sales Process 171
chapter 9 Servicing and Renewal 197
PART III The Way Ahead 223
chapter 10 Sponsorship in the Future 225
Glossary 233
Index 239
|
| any_adam_object | 1 |
| author | Collett, Pippa Fenton, William |
| author_facet | Collett, Pippa Fenton, William |
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| author_sort | Collett, Pippa |
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| bvnumber | BV037332976 |
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| ctrlnum | (OCoLC)729897251 (DE-599)BVBBV037332976 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| isbn | 9780470979846 |
| language | English |
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| physical | XVI, 246 S. graph. Darst. |
| publishDate | 2011 |
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| publisher | Jossey-Bass |
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| spelling | Collett, Pippa Verfasser aut The sponsorship handbook essential tools, tips and techniques for sponsors and sponsorship seekers Pippa Collett and William Fenton San Francisco, Calif. Jossey-Bass 2011 XVI, 246 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Sponsoring (DE-588)4207431-9 gnd rswk-swf Sponsoring (DE-588)4207431-9 s DE-604 Fenton, William Verfasser aut Erscheint auch als Online-Ausgabe 978-0-470-98000-2 Erscheint auch als Online-Ausgabe 978-0-470-98001-9 Erscheint auch als Online-Ausgabe 978-0-470-98002-6 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022486837&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Collett, Pippa Fenton, William The sponsorship handbook essential tools, tips and techniques for sponsors and sponsorship seekers Sponsoring (DE-588)4207431-9 gnd |
| subject_GND | (DE-588)4207431-9 |
| title | The sponsorship handbook essential tools, tips and techniques for sponsors and sponsorship seekers |
| title_auth | The sponsorship handbook essential tools, tips and techniques for sponsors and sponsorship seekers |
| title_exact_search | The sponsorship handbook essential tools, tips and techniques for sponsors and sponsorship seekers |
| title_full | The sponsorship handbook essential tools, tips and techniques for sponsors and sponsorship seekers Pippa Collett and William Fenton |
| title_fullStr | The sponsorship handbook essential tools, tips and techniques for sponsors and sponsorship seekers Pippa Collett and William Fenton |
| title_full_unstemmed | The sponsorship handbook essential tools, tips and techniques for sponsors and sponsorship seekers Pippa Collett and William Fenton |
| title_short | The sponsorship handbook |
| title_sort | the sponsorship handbook essential tools tips and techniques for sponsors and sponsorship seekers |
| title_sub | essential tools, tips and techniques for sponsors and sponsorship seekers |
| topic | Sponsoring (DE-588)4207431-9 gnd |
| topic_facet | Sponsoring |
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