The sponsorship handbook: essential tools, tips and techniques for sponsors and sponsorship seekers
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
San Francisco, Calif.
Jossey-Bass
2011
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVI, 246 S. graph. Darst. |
| ISBN: | 9780470979846 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV037332976 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 110412s2011 d||| |||| 00||| eng d | ||
| 020 | |a 9780470979846 |9 978-0-470-97984-6 | ||
| 035 | |a (OCoLC)729897251 | ||
| 035 | |a (DE-599)BVBBV037332976 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1050 |a DE-1102 | ||
| 082 | 0 | |a 659.2 | |
| 084 | |a QP 637 |0 (DE-625)141921: |2 rvk | ||
| 100 | 1 | |a Collett, Pippa |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The sponsorship handbook |b essential tools, tips and techniques for sponsors and sponsorship seekers |c Pippa Collett and William Fenton |
| 264 | 1 | |a San Francisco, Calif. |b Jossey-Bass |c 2011 | |
| 300 | |a XVI, 246 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Sponsoring |0 (DE-588)4207431-9 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Sponsoring |0 (DE-588)4207431-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Fenton, William |e Verfasser |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-0-470-98000-2 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-0-470-98001-9 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-0-470-98002-6 |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022486837&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-022486837 | ||
Datensatz im Suchindex
| _version_ | 1804145616246276096 |
|---|---|
| adam_text | Titel: The sponsorship handbook
Autor: Collett, Pippa
Jahr: 2011
CONTENTS
Foreword by Karen Earl, European Sponsorship Association ix
Preface xi
About the Authors xiii
Acknowledgements xv
How to use this book xvii
chapter 1 Introduction to Sponsorship i
PART I Sponsors 27
chapter 2 Developing Sponsorship Strategy 29
chapter 3 Planning for Success 47
chapter 4 Sponsorship Implementation 71
chapter 5 Sponsorship Evaluation 95
PART II Sponsorship Seekers 119
chapter 6 Developing a Sponsorship Strategy 121
chapter 7 Essential Sales Preparation 149
chapter 8 The Sales Process 171
chapter 9 Servicing and Renewal 197
PART III The Way Ahead 223
chapter 10 Sponsorship in the Future 225
Glossary 233
Index 239
|
| any_adam_object | 1 |
| author | Collett, Pippa Fenton, William |
| author_facet | Collett, Pippa Fenton, William |
| author_role | aut aut |
| author_sort | Collett, Pippa |
| author_variant | p c pc w f wf |
| building | Verbundindex |
| bvnumber | BV037332976 |
| classification_rvk | QP 637 |
| ctrlnum | (OCoLC)729897251 (DE-599)BVBBV037332976 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01522nam a2200373 c 4500</leader><controlfield tag="001">BV037332976</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">110412s2011 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780470979846</subfield><subfield code="9">978-0-470-97984-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)729897251</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV037332976</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield><subfield code="a">DE-1102</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.2</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 637</subfield><subfield code="0">(DE-625)141921:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Collett, Pippa</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The sponsorship handbook</subfield><subfield code="b">essential tools, tips and techniques for sponsors and sponsorship seekers</subfield><subfield code="c">Pippa Collett and William Fenton</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">San Francisco, Calif.</subfield><subfield code="b">Jossey-Bass</subfield><subfield code="c">2011</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVI, 246 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Sponsoring</subfield><subfield code="0">(DE-588)4207431-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Sponsoring</subfield><subfield code="0">(DE-588)4207431-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Fenton, William</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-0-470-98000-2</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-0-470-98001-9</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-0-470-98002-6</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022486837&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-022486837</subfield></datafield></record></collection> |
| id | DE-604.BV037332976 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:22:17Z |
| institution | BVB |
| isbn | 9780470979846 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022486837 |
| oclc_num | 729897251 |
| open_access_boolean | |
| owner | DE-1050 DE-1102 |
| owner_facet | DE-1050 DE-1102 |
| physical | XVI, 246 S. graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Jossey-Bass |
| record_format | marc |
| spelling | Collett, Pippa Verfasser aut The sponsorship handbook essential tools, tips and techniques for sponsors and sponsorship seekers Pippa Collett and William Fenton San Francisco, Calif. Jossey-Bass 2011 XVI, 246 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Sponsoring (DE-588)4207431-9 gnd rswk-swf Sponsoring (DE-588)4207431-9 s DE-604 Fenton, William Verfasser aut Erscheint auch als Online-Ausgabe 978-0-470-98000-2 Erscheint auch als Online-Ausgabe 978-0-470-98001-9 Erscheint auch als Online-Ausgabe 978-0-470-98002-6 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022486837&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Collett, Pippa Fenton, William The sponsorship handbook essential tools, tips and techniques for sponsors and sponsorship seekers Sponsoring (DE-588)4207431-9 gnd |
| subject_GND | (DE-588)4207431-9 |
| title | The sponsorship handbook essential tools, tips and techniques for sponsors and sponsorship seekers |
| title_auth | The sponsorship handbook essential tools, tips and techniques for sponsors and sponsorship seekers |
| title_exact_search | The sponsorship handbook essential tools, tips and techniques for sponsors and sponsorship seekers |
| title_full | The sponsorship handbook essential tools, tips and techniques for sponsors and sponsorship seekers Pippa Collett and William Fenton |
| title_fullStr | The sponsorship handbook essential tools, tips and techniques for sponsors and sponsorship seekers Pippa Collett and William Fenton |
| title_full_unstemmed | The sponsorship handbook essential tools, tips and techniques for sponsors and sponsorship seekers Pippa Collett and William Fenton |
| title_short | The sponsorship handbook |
| title_sort | the sponsorship handbook essential tools tips and techniques for sponsors and sponsorship seekers |
| title_sub | essential tools, tips and techniques for sponsors and sponsorship seekers |
| topic | Sponsoring (DE-588)4207431-9 gnd |
| topic_facet | Sponsoring |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022486837&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT collettpippa thesponsorshiphandbookessentialtoolstipsandtechniquesforsponsorsandsponsorshipseekers AT fentonwilliam thesponsorshiphandbookessentialtoolstipsandtechniquesforsponsorsandsponsorshipseekers |