Principles of contemporary marketing:
Gespeichert in:
| Späterer Titel: | Kurtz, David L. Contemporary marketing |
|---|---|
| 1. Verfasser: | |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
[S.l.]
South-Western, Cengage Learning
2011
|
| Ausgabe: | 15., rev. ed., international ed. |
| Schlagworte: | |
| Beschreibung: | getr. Zählung Ill. |
| ISBN: | 0538481773 9780538481779 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV037327265 | ||
| 003 | DE-604 | ||
| 005 | 20130429 | ||
| 007 | t | ||
| 008 | 110408s2011 a||| |||| 00||| eng d | ||
| 020 | |a 0538481773 |9 0-538-48177-3 | ||
| 020 | |a 9780538481779 |9 978-0-538-48177-9 | ||
| 035 | |a (OCoLC)846395977 | ||
| 035 | |a (DE-599)BVBBV037327265 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-11 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Kurtz, David L. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Principles of contemporary marketing |c David L. Kurtz [& Boone] |
| 250 | |a 15., rev. ed., international ed. | ||
| 264 | 1 | |a [S.l.] |b South-Western, Cengage Learning |c 2011 | |
| 300 | |a getr. Zählung |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Boone, Louis E. |e Sonstige |4 oth | |
| 785 | 0 | 0 | |i Später u.d.T. |a Kurtz, David L. |t Contemporary marketing |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-022481287 | ||
Datensatz im Suchindex
| _version_ | 1804145608531902464 |
|---|---|
| any_adam_object | |
| author | Kurtz, David L. |
| author_facet | Kurtz, David L. |
| author_role | aut |
| author_sort | Kurtz, David L. |
| author_variant | d l k dl dlk |
| building | Verbundindex |
| bvnumber | BV037327265 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)846395977 (DE-599)BVBBV037327265 |
| discipline | Wirtschaftswissenschaften |
| edition | 15., rev. ed., international ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01119nam a2200349 c 4500</leader><controlfield tag="001">BV037327265</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20130429 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">110408s2011 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0538481773</subfield><subfield code="9">0-538-48177-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780538481779</subfield><subfield code="9">978-0-538-48177-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)846395977</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV037327265</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-11</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kurtz, David L.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Principles of contemporary marketing</subfield><subfield code="c">David L. Kurtz [& Boone]</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">15., rev. ed., international ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">[S.l.]</subfield><subfield code="b">South-Western, Cengage Learning</subfield><subfield code="c">2011</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">getr. Zählung</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Boone, Louis E.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="785" ind1="0" ind2="0"><subfield code="i">Später u.d.T.</subfield><subfield code="a">Kurtz, David L.</subfield><subfield code="t">Contemporary marketing</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-022481287</subfield></datafield></record></collection> |
| id | DE-604.BV037327265 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:22:09Z |
| institution | BVB |
| isbn | 0538481773 9780538481779 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022481287 |
| oclc_num | 846395977 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | getr. Zählung Ill. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | South-Western, Cengage Learning |
| record_format | marc |
| spelling | Kurtz, David L. Verfasser aut Principles of contemporary marketing David L. Kurtz [& Boone] 15., rev. ed., international ed. [S.l.] South-Western, Cengage Learning 2011 getr. Zählung Ill. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Boone, Louis E. Sonstige oth Später u.d.T. Kurtz, David L. Contemporary marketing |
| spellingShingle | Kurtz, David L. Principles of contemporary marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Principles of contemporary marketing |
| title_auth | Principles of contemporary marketing |
| title_exact_search | Principles of contemporary marketing |
| title_full | Principles of contemporary marketing David L. Kurtz [& Boone] |
| title_fullStr | Principles of contemporary marketing David L. Kurtz [& Boone] |
| title_full_unstemmed | Principles of contemporary marketing David L. Kurtz [& Boone] |
| title_new | Kurtz, David L. Contemporary marketing |
| title_short | Principles of contemporary marketing |
| title_sort | principles of contemporary marketing |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| work_keys_str_mv | AT kurtzdavidl principlesofcontemporarymarketing AT boonelouise principlesofcontemporarymarketing |