30 Minuten Basiswissen Marketing:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Offenbach
GABAL
2011
|
| Schriftenreihe: | 30-Minuten-Reihe
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben |
| Beschreibung: | 77 S. graph. Darst. |
| ISBN: | 9783869361901 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804145608372518912 |
|---|---|
| adam_text | IMAGE 1
INHALT
VORWORT 6
1. WAS IST MARKETING? 8
MARKETING - DER BEGRIFF 9
FUNKTIONSWEISE DES MARKETING 11
MARKETING IN VERSCHIEDENEN BEREICHEN 12
2. DER KUNDE, DAS UNBEKANNTE WESEN 20 DER KUNDE ALS SCHLUESSELPERSON 21
DER UMGANG MIT GESCHAEFTSKUNDEN 23
BESTIMMEN SIE IHRE INDIREKTEN KUNDEN 26
3. POSITIONIERUNG - IHR ALLEINSTELLUNGSMERKMAL 28 MIT STRATEGIE ZUM
ERFOLG 29
STRATEGISCHE PLANUNG 31
POSITIONIERUNG ALS ZIELSETZUNG 33
MOEGLICHKEITEN ZUR DIFFERENZIERUNG 34
4. IHRE LEISTUNGEN - DAS HERZ DES MARKETING 38 LEISTUNGEN 39
GESTALTUNG DES SERVICE 45
EINE ATTRAKTIVE SORTIMENTSGESTALTUNG 46
5. KOMMUNIKATION IM MARKETING 50
WERBUNG 51
EVENTS/MESSEN 54
ONLINE-MARKETING 55
BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/1008396273
DIGITALISIERT DURCH
IMAGE 2
6. PREIS IM MARKETING
PREISENTSCHEIDUNGEN DER RICHTIGE PREIS PREISLAGEN BESTIMMEN UND
DIFFERENZIEREN
7. VERTRIEB WEGE DER LEISTUNGEN ZUM KAEUFER VERTRIEB UND MARKETING
DER AUTOR
WEITERFUEHRENDE LITERATUR
REGISTER
60 61 62
65
68 69 72
74
75
76
ANHANG: DER KUERZESTE MARKETINGPLAN DER WELT 77
|
| any_adam_object | 1 |
| author | Bernecker, Michael 1967- |
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| author_role | aut |
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| author_variant | m b mb |
| building | Verbundindex |
| bvnumber | BV037327157 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)708579328 (DE-599)DNB1008396273 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T23:22:09Z |
| institution | BVB |
| isbn | 9783869361901 |
| language | German |
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| physical | 77 S. graph. Darst. |
| publishDate | 2011 |
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| publishDateSort | 2011 |
| publisher | GABAL |
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| series2 | 30-Minuten-Reihe |
| spelling | Bernecker, Michael 1967- Verfasser (DE-588)123092086 aut 30 Minuten Basiswissen Marketing Michael Bernecker Dreißig Minuten Basiswissen Marketing Offenbach GABAL 2011 77 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier 30-Minuten-Reihe Literaturangaben Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4048476-2 Ratgeber gnd-content Marketing (DE-588)4037589-4 s DE-604 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022481183&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bernecker, Michael 1967- 30 Minuten Basiswissen Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4048476-2 |
| title | 30 Minuten Basiswissen Marketing |
| title_alt | Dreißig Minuten Basiswissen Marketing |
| title_auth | 30 Minuten Basiswissen Marketing |
| title_exact_search | 30 Minuten Basiswissen Marketing |
| title_full | 30 Minuten Basiswissen Marketing Michael Bernecker |
| title_fullStr | 30 Minuten Basiswissen Marketing Michael Bernecker |
| title_full_unstemmed | 30 Minuten Basiswissen Marketing Michael Bernecker |
| title_short | 30 Minuten Basiswissen Marketing |
| title_sort | 30 minuten basiswissen marketing |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Ratgeber |
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