Advertising, society, and consumer culture:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Armonk, NY [u.a.]
Sharpe
2010
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | IX, 197 S. Ill. |
| ISBN: | 9780765615466 |
Internformat
MARC
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| 008 | 110407s2010 a||| |||| 00||| eng d | ||
| 010 | |a 2009048088 | ||
| 020 | |a 9780765615466 |c hardcover : alk. paper |9 978-0-7656-1546-6 | ||
| 035 | |a (OCoLC)699733162 | ||
| 035 | |a (DE-599)BSZ325054029 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
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| 100 | 1 | |a Hovland, Roxanne |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising, society, and consumer culture |c by Roxanne Hovland and Joyce M. Wolburg |
| 264 | 1 | |a Armonk, NY [u.a.] |b Sharpe |c 2010 | |
| 300 | |a IX, 197 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Advertising / Social aspects / United States | |
| 650 | 4 | |a Consumption (Economics) / Social aspects / United States | |
| 650 | 4 | |a Consumer behavior / United States | |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 651 | 4 | |a USA | |
| 689 | 0 | 0 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Wolburg, Joyce M. |e Verfasser |4 aut | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022480115&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-022480115 | ||
Datensatz im Suchindex
| _version_ | 1804145606879346688 |
|---|---|
| adam_text | Titel: Advertising, society, and consumer culture
Autor: Hovland, Roxanne
Jahr: 2010
Contents
Preface vii
1. Advertising as an Institution of Consumer Culture 3
Institutions Defined 3
Nonadvertising Institutions 4
The Institution of Advertising 5
Three Worldviews 7
Neoliberalism and Other Views 9
Criticism of the Four Tenets: Trouble in Paradise 10
2. Evolution of American Society 16
From Then to Now 17
Recurring Trends 40
Science and Technology 41
3. Perspectives for Understanding Advertising 49
Consumer Culture 51
Advertising 53
Theoretical Perspectives 58
Concluding Thoughts 73
4. The Behind-the-Scenes Power of Advertising 75
Competing Interests 75
Finding the Right Balance 84
What Does It Mean? 89
5. Crossing International Borders 92
Challenges to the Advertising Industry 92
Broader Issues: Critics and Defenders 99
A Final Perspective for Evaluating Global Campaigns 109
Contents
6. Consumer Protection and Competition 111
Who s Who in Advertising Regulation 112
Advertising and the First Amendment 119
The Federal Trade Commission 132
Concluding Thoughts about the Future of Regulation 150
7. Doing the Right Thing When We Don t Know What Right Is 153
Ethical Models 153
Ethical Challenges to the Advertising Industry 160
A Return to the Classical Liberal Model 165
8. Concluding Comments on Advertising and Consumer Culture 167
Self-Reflection Within the Field 167
Evolution at Warp Speed 169
In Defense of Advertising 171
References 173
Index 187
About the Authors 198
|
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| isbn | 9780765615466 |
| language | English |
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| spelling | Hovland, Roxanne Verfasser aut Advertising, society, and consumer culture by Roxanne Hovland and Joyce M. Wolburg Armonk, NY [u.a.] Sharpe 2010 IX, 197 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Gesellschaft Advertising / Social aspects / United States Consumption (Economics) / Social aspects / United States Consumer behavior / United States Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf USA Verbraucherverhalten (DE-588)4062644-1 s DE-604 Wolburg, Joyce M. Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022480115&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hovland, Roxanne Wolburg, Joyce M. Advertising, society, and consumer culture Gesellschaft Advertising / Social aspects / United States Consumption (Economics) / Social aspects / United States Consumer behavior / United States Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4062644-1 |
| title | Advertising, society, and consumer culture |
| title_auth | Advertising, society, and consumer culture |
| title_exact_search | Advertising, society, and consumer culture |
| title_full | Advertising, society, and consumer culture by Roxanne Hovland and Joyce M. Wolburg |
| title_fullStr | Advertising, society, and consumer culture by Roxanne Hovland and Joyce M. Wolburg |
| title_full_unstemmed | Advertising, society, and consumer culture by Roxanne Hovland and Joyce M. Wolburg |
| title_short | Advertising, society, and consumer culture |
| title_sort | advertising society and consumer culture |
| topic | Gesellschaft Advertising / Social aspects / United States Consumption (Economics) / Social aspects / United States Consumer behavior / United States Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Gesellschaft Advertising / Social aspects / United States Consumption (Economics) / Social aspects / United States Consumer behavior / United States Verbraucherverhalten USA |
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