Consumers spoilt for choice: innovation adoption and choice strategies as a function of assortment composition and consumer personality
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
2010
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVII, 209 S. Ill., graph. Darst. |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | IMAGE 1
CONTENTS
LIST OF TABLES XI
LIST OF FIGURES XIII
ZUSAMMENFASSUNG XV
ABSTRACT XVII
1 INTRODUCTION TO THE TOPIC 1
1.1 MANAGEMENT CHALLENGES AND RELEVANCE OF THE TOPIC 1
1.2 BROADER FRAME OF REFERENCE 4
1.3 RESEARCH QUESTIONS AND OVERVIEW OF STUDIES 9
2 CHOOSING ANY PRODUCT: THE INFLUENCE OF ASSORTMENT COMPOSITION ON
CHOICE PROCESSING STRATEGIES 11
2.1 INTRODUCTION 12
2.2 CONCEPTUAL BACKGROUND AND PROPOSITIONS 13
2.3 RATIONALE OF EXPERIMENTAL DESIGN 17
2.4 STUDY 1: DETERMINING THE LIMITS OF VARIETY 20
2.4.1 METHOD AND EXPERIMENTAL DESIGN 20
2.4.2 EMPIRICAL RESULTS AND DISCUSSION 21
2.5 STUDY 2: PUTTING HIERARCHICAL CHOICE PROCESSING TO TEST 29
2.5.1 METHOD AND EXPERIMENTAL DESIGN 35
2.5.2 EMPIRICAL RESULTS AND DISCUSSION 37
2.6 STUDY 3: RULING OUT THE INFLUENCE OF ASSORTMENT PRESORTING 43 2.6.1
METHOD AND EXPERIMENTAL DESIGN 44
2.6.2 EMPIRICAL RESULTS AND DISCUSSION 46
2.7 GENERAL DISCUSSION OF STUDIES 1 TO 3 50
2.7.1 SUMMARY 50
2.7.2 LIMITATIONS 51
VII
IMAGE 2
CONTENTS
2.7.3 DIRECTIONS FOR FURTHER RESEARCH 52
2.7.4 IMPLICATIONS 55
3 CHOOSING A NEW PRODUCT: THE ROLE OF ASSORTMENT COMPOSITION AND
PERSONALITY IN CONSUMER CHOICE AND INNOVATION ADOPTION 58 3.1 STUDY 4:
PREDICTING INNOVATION ADOPTION BY CONSUMERS PERSONALITIES 59 3.1.1
INTRODUCTION 59
3.1.2 THEORETICAL BACKGROUND AND HYPOTHESES 61
3.1.3 METHOD AND EXPERIMENTAL DESIGN 66
3.1.4 EMPIRICAL RESULTS 69
3.1.5 DISCUSSION 76
3.2 STUDY 5: CHARACTERIZING CONSUMER CHOICE UPON THE AVAILABILITY OF AN
INNOVATION 82
3.2.1 INTRODUCTION 82
3.2.2 METHOD AND EXPERIMENTAL DESIGN 84
3.2.3 EMPIRICAL RESULTS 85
3.2.4 DISCUSSION 89
3.3 STUDY 6: CONVERGING CONSUMER PERSONALITY AND ASSORTMENT COMPOSITION
94
3.3.1 INTRODUCTION 94
3.3.2 THEORETICAL BACKGROUND AND HYPOTHESES 95
3.3.3 METHOD AND EXPERIMENTAL DESIGN 103
3.3.4 EMPIRICAL RESULTS 107
3.3.5 DISCUSSION 119
4 FINAL DISCUSSION 128
4.1 ACADEMIC CONTRIBUTIONS 128
4.2 REFLECTION ON MANAGEMENT IMPLICATIONS: IN-DEPTH INTERVIEWS WITH
EXECUTIVES 133
APPENDICES 139
A SCREENSHOTS OF CHOICE SETS USED IN STUDIES 1 TO 3 140
A.1 SCREENSHOTS FOR STUDY 1 140
A.2 SCREENSHOTS FOR STUDY 2 146
A.3 SCREENSHOTS FOR STUDY 3 153
B INTRODUCTION TO BASELINE-SPEED ADJUSTMENT OF RESPONSE TIMES 157
VIII
IMAGE 3
CONTENTS
C INTRODUCTION TO GENERALIZED EQUATION ESTIMATION 158
D INTRODUCTION TO EQUIVALENCE TESTING 161
E INNOVATIVE STIMULI DESIGNED FOR STUDY 6 167
F SCREENSHOTS OF CHOICE SETS USED IN STUDY 6 171
REFERENCES 183
IX
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| indexdate | 2024-07-09T23:21:56Z |
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| spelling | Schmidt, Svenja Verfasser aut Consumers spoilt for choice innovation adoption and choice strategies as a function of assortment composition and consumer personality submitted by Svenja Schmidt 2010 XVII, 209 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier St. Gallen, Univ., Diss., 2010 Sortimentspolitik (DE-588)4132938-7 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Konsumgüterindustrie (DE-588)4194766-6 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Sortimentspolitik (DE-588)4132938-7 s Konsumgüterindustrie (DE-588)4194766-6 s Verbraucherverhalten (DE-588)4062644-1 s DE-188 SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022470947&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Schmidt, Svenja Consumers spoilt for choice innovation adoption and choice strategies as a function of assortment composition and consumer personality Sortimentspolitik (DE-588)4132938-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Konsumgüterindustrie (DE-588)4194766-6 gnd |
| subject_GND | (DE-588)4132938-7 (DE-588)4062644-1 (DE-588)4194766-6 (DE-588)4113937-9 |
| title | Consumers spoilt for choice innovation adoption and choice strategies as a function of assortment composition and consumer personality |
| title_auth | Consumers spoilt for choice innovation adoption and choice strategies as a function of assortment composition and consumer personality |
| title_exact_search | Consumers spoilt for choice innovation adoption and choice strategies as a function of assortment composition and consumer personality |
| title_full | Consumers spoilt for choice innovation adoption and choice strategies as a function of assortment composition and consumer personality submitted by Svenja Schmidt |
| title_fullStr | Consumers spoilt for choice innovation adoption and choice strategies as a function of assortment composition and consumer personality submitted by Svenja Schmidt |
| title_full_unstemmed | Consumers spoilt for choice innovation adoption and choice strategies as a function of assortment composition and consumer personality submitted by Svenja Schmidt |
| title_short | Consumers spoilt for choice |
| title_sort | consumers spoilt for choice innovation adoption and choice strategies as a function of assortment composition and consumer personality |
| title_sub | innovation adoption and choice strategies as a function of assortment composition and consumer personality |
| topic | Sortimentspolitik (DE-588)4132938-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Konsumgüterindustrie (DE-588)4194766-6 gnd |
| topic_facet | Sortimentspolitik Verbraucherverhalten Konsumgüterindustrie Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022470947&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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