Augmented Reality: Theorie und Praxis
Gespeichert in:
Hauptverfasser: | , , |
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Format: | Buch |
Sprache: | German |
Veröffentlicht: |
München
Oldenbourg
2011
|
Schlagworte: | |
Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
Beschreibung: | XIII, 161 S. Ill., graph. Darst. |
ISBN: | 9783486598377 3486598376 |
Internformat
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Datensatz im Suchindex
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DE-BY-FWS_call_number | 1340/ST 323 M498st 2000/ST 323 M498 |
DE-BY-FWS_katkey | 403926 |
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adam_text |
INHALT
VORWORT V
ABBILDUNGSVERZEICHNIS XI
TABELLENVERZEICHNIS XV
ABKUERZUNGSVERZEICHNIS XVII
1 EINLEITUNG 1
1.1 MOTIVATION 1
1.2 ZIELSETZUNG 6
1.3 STRUKTUR 6
2 GRUNDLAGEN ZU AUGMENTED REALITY 9
2.1 DEFINITION UND ABGRENZUNG ZU VIRTUAL REALITY 9
2.2 HISTORIE 13
2.3 EINSATZBEREICHE UND ANWENDUNGSBEISPIELE 13
2.4 NUTZEN VON AUGMENTED REALITY 22
2.5 VERFUEGBARKEIT VON AUGMENTED REALITY ANWENDUNGEN 22
2.6 AR TYPEN UND ANWENDUNGSSZENARIEN 23
3 TECHNISCHE GRUNDLAGEN 27
3.1 TRACKING FUER AUGMENTED REALITY ANWENDUNGEN 27
3.1.1 TRACKINGVERFAHREN 27
3.1.2 VISUELLES TRACKING KUENSTLICHER MARKER 29
3.1.3 VISUELLES TRACKING OHNE MARKER 36
3.1.4 FACE TRACKING 38
3.2 INTERFACES 42
3.2.1 DEFINITION 42
3.2.2 BILDSCHIRMDARSTELLUNG 42
3.2.3 HEAD-MOUNTED-DISPLAY (HDM) 44
3.2.4 HEAD-UP-DISPLAY 46
BIBLIOGRAFISCHE INFORMATIONEN
HTTP://D-NB.INFO/1003461646
DIGITALISIERT DURCH
VIII INHALT
3.2.5 KONTAKTLINSE 47
3.2.6 MOBILE GERAETE (HANDHELDS) 47
3.3 SOFTWARE 49
4 KOMMUNIKATION 53
4.1 GRUNDLAGEN DER KOMMUNIKATION 53
4.2 KOMMUNIKATION MIT KUNDEN 55
4.3 KUNDENVERHALTEN 58
4.4 PHASEN UND PROZESSE IN DER KOMMUNIKATION ZUM KUNDEN 63
4.5 ZIELE IN DER KOMMUNIKATION ZUM KUNDEN 66
5 AUGMENTED REALITY UND KOMMUNIKATION 69
5.1 AUGMENTED REALITY IM KONTEXT DER KOMMUNIKATION 69
5.2 CHARAKTERISTIKA EINER AUGMENTED REALITY ANWENDUNG 72
5.3 EINSATZFELDER FUR AUGMENTED REALITY 73
6 AR
ANWENDUNGSSZENARIEN
79
6.1 ANWENDUNGSSZENARIEN 79
6.2 LIVING MIRROR 80
6.3 LIVING PRINT 82
6.3.1 LIVING CARD 83
6.3.2 LIVING BROCHURE 86
6.3.3 LIVING OBJECT 91
6.3.4 LIVING BOOK 94
6.3.5 LIVING GAME PRINT-BASIERT 97
6.4 LIVING GAME MOBILE 99
6.5 LIVING ARCHITECTURE 103
6.6 LIVING POSTER 108
6.7 LIVING PRESENTATION 114
6.8 LIVING MEETING 116
6.9 LIVING ENVIRONMENT 119
6.10 DIE ANWENDUNGSSZENARIEN IM UEBERBLICK 122
7 AR BASIERTE GESCHAEFTSMODELLE 125
7.1 AUGMENTED REALITY UND WERTSCHOEPFUNG 125
7.2 POTENZIELLE AR GESCHAEFTSMODELLE 126
INHALT IX.
8 POTENZIALE, RISIKEN UND GRENZEN 135
8.1 POTENZIALE 135
8.2 GRENZEN 136
8.3 RISIKEN 137
9 ZUSAMMENFASSUNG UND AUSBLICK 139
9.1 ZUSAMMENFASSUNG 139
9.2 AUSBLICK 140
LITERATUR 143
GLOSSAR 155
STICHWORTVERZEICHNIS 159 |
any_adam_object | 1 |
author | Mehler-Bicher, Anett Reiß, Michael 1957- Steiger, Lothar 1955- |
author_GND | (DE-588)115216812 (DE-588)143916971 (DE-588)143917064 |
author_facet | Mehler-Bicher, Anett Reiß, Michael 1957- Steiger, Lothar 1955- |
author_role | aut aut aut |
author_sort | Mehler-Bicher, Anett |
author_variant | a m b amb m r mr l s ls |
building | Verbundindex |
bvnumber | BV037312266 |
classification_rvk | QH 500 QP 345 QP 620 QP 624 ST 323 ST 325 |
classification_tum | DAT 758f |
ctrlnum | (OCoLC)724074458 (DE-599)DNB1003461646 |
dewey-full | 006.8 658.812 |
dewey-hundreds | 000 - Computer science, information, general works 600 - Technology (Applied sciences) |
dewey-ones | 006 - Special computer methods 658 - General management |
dewey-raw | 006.8 658.812 |
dewey-search | 006.8 658.812 |
dewey-sort | 16.8 |
dewey-tens | 000 - Computer science, information, general works 650 - Management and auxiliary services |
discipline | Informatik Wirtschaftswissenschaften |
format | Book |
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id | DE-604.BV037312266 |
illustrated | Illustrated |
indexdate | 2025-03-11T04:00:38Z |
institution | BVB |
isbn | 9783486598377 3486598376 |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022466663 |
oclc_num | 724074458 |
open_access_boolean | |
owner | DE-634 DE-523 DE-573 DE-12 DE-2070s DE-91G DE-BY-TUM DE-1102 DE-863 DE-BY-FWS DE-1049 DE-11 DE-858 DE-M347 DE-1051 DE-859 DE-19 DE-BY-UBM DE-862 DE-BY-FWS DE-473 DE-BY-UBG DE-Aug4 DE-1047 DE-83 DE-B768 DE-20 |
owner_facet | DE-634 DE-523 DE-573 DE-12 DE-2070s DE-91G DE-BY-TUM DE-1102 DE-863 DE-BY-FWS DE-1049 DE-11 DE-858 DE-M347 DE-1051 DE-859 DE-19 DE-BY-UBM DE-862 DE-BY-FWS DE-473 DE-BY-UBG DE-Aug4 DE-1047 DE-83 DE-B768 DE-20 |
physical | XIII, 161 S. Ill., graph. Darst. |
publishDate | 2011 |
publishDateSearch | 2011 |
publishDateSort | 2011 |
publisher | Oldenbourg |
record_format | marc |
spellingShingle | Mehler-Bicher, Anett Reiß, Michael 1957- Steiger, Lothar 1955- Augmented Reality Theorie und Praxis Erweiterte Realität Informatik (DE-588)4715802-5 gnd Virtuelle Realität (DE-588)4399931-1 gnd Produktentwicklung (DE-588)4139402-1 gnd Kundenmanagement (DE-588)4236865-0 gnd Mensch-Maschine-Kommunikation (DE-588)4125909-9 gnd |
subject_GND | (DE-588)4715802-5 (DE-588)4399931-1 (DE-588)4139402-1 (DE-588)4236865-0 (DE-588)4125909-9 |
title | Augmented Reality Theorie und Praxis |
title_auth | Augmented Reality Theorie und Praxis |
title_exact_search | Augmented Reality Theorie und Praxis |
title_full | Augmented Reality Theorie und Praxis von Anett Mehler-Bicher ; Michael Reiß ; Lothar Steiger |
title_fullStr | Augmented Reality Theorie und Praxis von Anett Mehler-Bicher ; Michael Reiß ; Lothar Steiger |
title_full_unstemmed | Augmented Reality Theorie und Praxis von Anett Mehler-Bicher ; Michael Reiß ; Lothar Steiger |
title_short | Augmented Reality |
title_sort | augmented reality theorie und praxis |
title_sub | Theorie und Praxis |
topic | Erweiterte Realität Informatik (DE-588)4715802-5 gnd Virtuelle Realität (DE-588)4399931-1 gnd Produktentwicklung (DE-588)4139402-1 gnd Kundenmanagement (DE-588)4236865-0 gnd Mensch-Maschine-Kommunikation (DE-588)4125909-9 gnd |
topic_facet | Erweiterte Realität Informatik Virtuelle Realität Produktentwicklung Kundenmanagement Mensch-Maschine-Kommunikation |
url | http://deposit.dnb.de/cgi-bin/dokserv?id=3492136&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022466663&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
work_keys_str_mv | AT mehlerbicheranett augmentedrealitytheorieundpraxis AT reißmichael augmentedrealitytheorieundpraxis AT steigerlothar augmentedrealitytheorieundpraxis |
Beschreibung
THWS Würzburg Teilbibliothek SHL, Raum I.2.11
Signatur: |
1340 ST 323 M498st |
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Exemplar 1 | ausleihbar Verfügbar Bestellen |
THWS Schweinfurt Zentralbibliothek Lesesaal
Signatur: |
2000 ST 323 M498 |
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Exemplar 1 | ausleihbar Verfügbar Bestellen |