Tourism branding: communities in action
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multi...
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Bingley, UK [u.a.]
Emerald Group Publ.
2009
|
| Ausgabe: | 1. ed. |
| Schriftenreihe: | Bridging tourism theory and practice
1 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives |
| Beschreibung: | Includes bibliographical references (p. [233]-262) and index Tourism branding: a community affair -- Challenging the brand -- A model of virtual destination branding -- Deconstructing brand equity -- A two-dimensional approach to branding: integrating identity and equity -- Collaborative destination branding -- Tourism branding in a social exchange system -- Linking local and culinary cuisines with destination branding -- Spanish holiday brands: comparative analysis of 10 destinations -- Branding Spain's tourism miracle (1959-1979) -- A practical framework for destination branding -- Destination brand strategy: the case of Greece -- the Copenhagen way: stakeholder-driven destination branding -- Consultation builds stronger brands -- Developing distinctive city branding: cases of Anseong and Bucheon, South Korea -- Strategic branding in hospitality: the case of Sol Melia |
| Beschreibung: | VIII, 297 S. Ill., graph. Darst. 24 cm |
| ISBN: | 9781849507202 |
Internformat
MARC
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| 490 | 1 | |a Bridging tourism theory and practice |v 1 | |
| 500 | |a Includes bibliographical references (p. [233]-262) and index | ||
| 500 | |a Tourism branding: a community affair -- Challenging the brand -- A model of virtual destination branding -- Deconstructing brand equity -- A two-dimensional approach to branding: integrating identity and equity -- Collaborative destination branding -- Tourism branding in a social exchange system -- Linking local and culinary cuisines with destination branding -- Spanish holiday brands: comparative analysis of 10 destinations -- Branding Spain's tourism miracle (1959-1979) -- A practical framework for destination branding -- Destination brand strategy: the case of Greece -- the Copenhagen way: stakeholder-driven destination branding -- Consultation builds stronger brands -- Developing distinctive city branding: cases of Anseong and Bucheon, South Korea -- Strategic branding in hospitality: the case of Sol Melia | ||
| 520 | |a Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives | ||
| 650 | 4 | |a Advertising / Tourism | |
| 650 | 4 | |a Place marketing | |
| 650 | 4 | |a Tourism | |
| 650 | 4 | |a Tourism / Marketing | |
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Datensatz im Suchindex
| _version_ | 1804143941145067520 |
|---|---|
| adam_text | Titel: Tourism branding
Autor: Cai, Liping A.
Jahr: 2009
Contents
1. Tourism Branding: A Community Affair 1
Liping A. Cai, William C. Gartner and Ana María Munar
Introduction 2
Tourism Branding Beyond Marketing 3
Conclusión 12
PART I: GLOBAL CONCEPTS
2. Challenging the Brand 17
Ana María Munar
Introduction 17
Globalization and Tourism Branding 19
Conclusión 33
3. A Moderof Virtual Destination Branding 37
Martin Yongho Hyun and Liping A. Cai
Introduction 38
Internet-Mediated Image and Branding 39
Conclusión 49
4. Deconstructing Brand Equity 51
William C. Gartner
Introduction 52
Destination Brand Equity 52
Conclusión 61
5. A Two-Dimensional Approach to Branding:
Integrating Identity and Equity 65
Maja Konecnik Ruzzier and Mitja Ruzzier
Introduction 66
Supply and Demand Dimensions 66
Conclusión 73
6. Collaborative Destination Branding 75
OunJoung Park, Liping A. Cai and Xinran Y. Lehto
Introduction 75
Community-Based Collaborative Branding 77
Conclusión 86
PART II: FROM THEORIES TO PRACTICES
7. Tourism Branding in a Social Exchange System 89
Liping A. Cai
Introduction 90
A Sociological Perspective 90
Conclusión 101
8. Linking Local and Culinary Cuisines with Destination Branding 105
Yi-Chin Lin
Introduction 106
Cuisine and Destination Branding 107
Conclusión 117
9. Spanish Holiday Brands: Comparative Analysis of 10 Destinations 119
Josep-Francesc Valls, Vicenta Sierra,
Miguel Ángel Buñuelos and Ignacio Ochoa
Introduction 120
Branding as a Strategic Asset 120
Conclusión 130
10. Branding Spain s Tourism Miracle (1959-1979) 133
Julio Aramberri
Introduction 133
Branding Spain s Miracle 136
Conclusión 146
11. A Practical Framework for Destination Branding 149
Asli D. A. Tasci and William C. Gartner
Introduction 150
From Concepts to Practices 151
Conclusión 158
PART III: PRACTICAL CASES
12. Destination Brand Strategy: The Case of Greece 161
Alexandros Kouris
Introduction 161
Re-Branding Greece 162
Conclusión 174
13. The Copenhagen Way: Stakeholder-driven
Destination Branding 177
Lars Bernhard Jorgensen and Ana María Munar
Introduction 178
Shaping Wonderful Copenhagen 179
Conclusión 189
14. Consultation Builds Stronger Brands 191
Bill Baker
Introduction 191
Stakeholder Engagement for City Branding 193
Conclusión 203
15. Developing Distinctive City Branding: Cases of Anseong
and Bucheon, South Korea 207
Jung-hoon Lee
Introduction 208
City Branding of Two Cities 208
Conclusión 218
16. Strategic Branding in Hospitality: The Case of Sol Meliá 219
Luís del Olmo and Ana María Munar
Introduction 220
Innovative Process of Strategic Branding 221
Conclusión 231
References 233
About the Authors 263
Author Index 269
Subject Index 277
|
| any_adam_object | 1 |
| author_GND | (DE-588)134283139 |
| building | Verbundindex |
| bvnumber | BV037301554 |
| classification_rvk | QQ 960 |
| ctrlnum | (OCoLC)557492874 (DE-599)BVBBV037301554 |
| dewey-full | 338.4791 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.4791 |
| dewey-search | 338.4791 |
| dewey-sort | 3338.4791 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
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| id | DE-604.BV037301554 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:55:39Z |
| institution | BVB |
| isbn | 9781849507202 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021213950 |
| oclc_num | 557492874 |
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| owner | DE-526 DE-859 |
| owner_facet | DE-526 DE-859 |
| physical | VIII, 297 S. Ill., graph. Darst. 24 cm |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Emerald Group Publ. |
| record_format | marc |
| series | Bridging tourism theory and practice |
| series2 | Bridging tourism theory and practice |
| spelling | Tourism branding communities in action Liping A. Cai ... [ed.] 1. ed. Bingley, UK [u.a.] Emerald Group Publ. 2009 VIII, 297 S. Ill., graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Bridging tourism theory and practice 1 Includes bibliographical references (p. [233]-262) and index Tourism branding: a community affair -- Challenging the brand -- A model of virtual destination branding -- Deconstructing brand equity -- A two-dimensional approach to branding: integrating identity and equity -- Collaborative destination branding -- Tourism branding in a social exchange system -- Linking local and culinary cuisines with destination branding -- Spanish holiday brands: comparative analysis of 10 destinations -- Branding Spain's tourism miracle (1959-1979) -- A practical framework for destination branding -- Destination brand strategy: the case of Greece -- the Copenhagen way: stakeholder-driven destination branding -- Consultation builds stronger brands -- Developing distinctive city branding: cases of Anseong and Bucheon, South Korea -- Strategic branding in hospitality: the case of Sol Melia Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives Advertising / Tourism Place marketing Tourism Tourism / Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf Tourismus (DE-588)4018406-7 s Marketing (DE-588)4037589-4 s DE-604 Cai, Liping A. Sonstige (DE-588)134283139 oth Bridging tourism theory and practice 1 (DE-604)BV037259510 1 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021213950&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Tourism branding communities in action Bridging tourism theory and practice Advertising / Tourism Place marketing Tourism Tourism / Marketing Marketing (DE-588)4037589-4 gnd Tourismus (DE-588)4018406-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4018406-7 |
| title | Tourism branding communities in action |
| title_auth | Tourism branding communities in action |
| title_exact_search | Tourism branding communities in action |
| title_full | Tourism branding communities in action Liping A. Cai ... [ed.] |
| title_fullStr | Tourism branding communities in action Liping A. Cai ... [ed.] |
| title_full_unstemmed | Tourism branding communities in action Liping A. Cai ... [ed.] |
| title_short | Tourism branding |
| title_sort | tourism branding communities in action |
| title_sub | communities in action |
| topic | Advertising / Tourism Place marketing Tourism Tourism / Marketing Marketing (DE-588)4037589-4 gnd Tourismus (DE-588)4018406-7 gnd |
| topic_facet | Advertising / Tourism Place marketing Tourism Tourism / Marketing Marketing Tourismus |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021213950&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV037259510 |
| work_keys_str_mv | AT cailipinga tourismbrandingcommunitiesinaction |