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Destination brands: managing place reputation

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Bibliographic Details
Format:	Book
Language:	German
Published:	Amsterdam [u.a.] Elsevier Butterworth-Heinemann 2011
Edition:	3. ed.
Subjects:	Markenpolitik Image Fremdenverkehrsgebiet Tourismus Marketing Profilierung Aufsatzsammlung
Online Access:	Inhaltsverzeichnis
Item Description:	Frühere Aufl. u.d.T.: Morgan, Nigel: Destination branding
Physical Description:	XVII, 370 S. Ill., graph. Darst., Kt.
ISBN:	9780080969305

Staff View

MARC


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Record in the Search Index

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adam_text	Titel: Destination brands Autor: Morgan, Nigel Jahr: 2011 Contents List of contributors vii List of figures xv List of tables xix Acknowledgements xxi Part 1 Destination Brand Concepts 1 1 Tourism places, brands, and reputation management 3 Nigel Morgan, Annette Pritchard and Roger Pride 2 Competitive Identity 21 Simon Anholt 3 A place marketing and place branding perspective revisited_____________33 Philip Kotier and David Gertner 4 Nation branding: Yesterday, today, and tomorrow ^55 We ~ -- - ¦-¦ — ------------- Part 2 Destination Brand Challenges 67 5 The ethical challenge 69 Keith Dinnie 6 TheJeade£s^hjpjcha][enge________________________________________81 Malcolm Allan 7 The partnership challenge________________________________________91 Alan Fyall 8 The authenticity challenge 105 Soren Buhl Hornskov 9 The aesthetics challenge________________________________________117 Satu Parjanen, Vesa Harmaakorpi and Kaarina Kari 10 The tone of voice challenge______________________________________ Roger Pride 11 The digital chaljenge^___________________________ 141 Jon Munro and Bethan Richards 12 The measurement challenge 155 Jeremy Hildreth 13 The future challenge 169 Ian Yeoman and Una McMahon-Beattie Contents Part 3 Destination Brand Cases 183 14 Branding and the accreditation approach: Singapore 185 Can-Seng Ooi 15 Branding a new destination: Abu Dhabi___________________________197 Sheena Westwood 16 City brands and special interest tourism: Macau 213 Cindia Lam and Clara Lei 17 Repositioning city brands and events: Milan 225 Manuela De Carlo and Francesca d Angella 18 Branding and the opportunities of movies: Australia____________239 Bill Baker 19 Branding, stakeholders, and integration: Namibia 251 Tom Bunde 20 B^andjng^djestjnation image, and positioning: San Antonio_______269 Jonathon Day 21 Country brands and identity: Slovenia 291 Maja Konecnik Ruzzier 22 Destination branding and the urban Lexicon: London, New York, and Barcelona 303 Rosanna Vitielfo and Marcus Willcocks 23 Branding a post-conflict destination: Northern Ireland 321 Michael Gould 24 Repositioning destination brands at a time of crisis: Jerusalem__________335 Yoram Mitki, Ram Herstein and Eugene D. Jaffe 25 §Pll°^?iJ^yrÍ^_aIlÉJP Ece rePutat¡on in an uncertain world 347 Annette Pritchard, Nigel Morgan and Roger Pride Index 357
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dewey-full	338.47910688
dewey-hundreds	300 - Social sciences
dewey-ones	338 - Production
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dewey-tens	330 - Economics
discipline	Wirtschaftswissenschaften
edition	3. ed.
format	Book
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genre_facet	Aufsatzsammlung
id	DE-604.BV037300622
illustrated	Illustrated
indexdate	2024-07-09T22:55:38Z
institution	BVB
isbn	9780080969305
language	German
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-021213031
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physical	XVII, 370 S. Ill., graph. Darst., Kt.
publishDate	2011
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publisher	Elsevier Butterworth-Heinemann
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spelling	Destination brands managing place reputation [ed. by] Nigel Morgan ... 3. ed. Amsterdam [u.a.] Elsevier Butterworth-Heinemann 2011 XVII, 370 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Frühere Aufl. u.d.T.: Morgan, Nigel: Destination branding Markenpolitik (DE-588)4144679-3 gnd rswk-swf Image (DE-588)4026574-2 gnd rswk-swf Fremdenverkehrsgebiet (DE-588)4155366-4 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Profilierung (DE-588)4449017-3 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Fremdenverkehrsgebiet (DE-588)4155366-4 s Profilierung (DE-588)4449017-3 s Marketing (DE-588)4037589-4 s DE-604 Image (DE-588)4026574-2 s Markenpolitik (DE-588)4144679-3 s Tourismus (DE-588)4018406-7 s 1\p DE-604 Morgan, Nigel 1965- Sonstige (DE-588)13000619X oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021213031&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Destination brands managing place reputation Markenpolitik (DE-588)4144679-3 gnd Image (DE-588)4026574-2 gnd Fremdenverkehrsgebiet (DE-588)4155366-4 gnd Tourismus (DE-588)4018406-7 gnd Marketing (DE-588)4037589-4 gnd Profilierung (DE-588)4449017-3 gnd
subject_GND	(DE-588)4144679-3 (DE-588)4026574-2 (DE-588)4155366-4 (DE-588)4018406-7 (DE-588)4037589-4 (DE-588)4449017-3 (DE-588)4143413-4
title	Destination brands managing place reputation
title_auth	Destination brands managing place reputation
title_exact_search	Destination brands managing place reputation
title_full	Destination brands managing place reputation [ed. by] Nigel Morgan ...
title_fullStr	Destination brands managing place reputation [ed. by] Nigel Morgan ...
title_full_unstemmed	Destination brands managing place reputation [ed. by] Nigel Morgan ...
title_short	Destination brands
title_sort	destination brands managing place reputation
title_sub	managing place reputation
topic	Markenpolitik (DE-588)4144679-3 gnd Image (DE-588)4026574-2 gnd Fremdenverkehrsgebiet (DE-588)4155366-4 gnd Tourismus (DE-588)4018406-7 gnd Marketing (DE-588)4037589-4 gnd Profilierung (DE-588)4449017-3 gnd
topic_facet	Markenpolitik Image Fremdenverkehrsgebiet Tourismus Marketing Profilierung Aufsatzsammlung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021213031&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT morgannigel destinationbrandsmanagingplacereputation

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