Verfügbarkeit: Destination brands

Destination brands: managing place reputation

Gespeichert in:

Bibliographische Detailangaben
Format:	Buch
Sprache:	German
Veröffentlicht:	Amsterdam [u.a.] Elsevier Butterworth-Heinemann 2011
Ausgabe:	3. ed.
Schlagworte:	Markenpolitik Image Fremdenverkehrsgebiet Tourismus Marketing Profilierung Aufsatzsammlung
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	Frühere Aufl. u.d.T.: Morgan, Nigel: Destination branding
Beschreibung:	XVII, 370 S. Ill., graph. Darst., Kt.
ISBN:	9780080969305

Internformat

MARC


LEADER	00000nam a2200000 c 4500
001	BV037300622
003	DE-604
005	20120131
007	t
008	110324s2011 abd\| \|\|\|\| 00\|\|\| ger d
020			\|a 9780080969305 \|9 978-0-08-096930-5
035			\|a (OCoLC)712483924
035			\|a (DE-599)BVBBV037300622
040			\|a DE-604 \|b ger
041	0		\|a ger
049			\|a DE-526 \|a DE-1050 \|a DE-824 \|a DE-M347 \|a DE-739
082	0		\|a 338.47910688
084			\|a QQ 920 \|0 (DE-625)142006: \|2 rvk
084			\|a QQ 960 \|0 (DE-625)142015: \|2 rvk
245	1	0	\|a Destination brands \|b managing place reputation \|c [ed. by] Nigel Morgan ...
250			\|a 3. ed.
264		1	\|a Amsterdam [u.a.] \|b Elsevier Butterworth-Heinemann \|c 2011
300			\|a XVII, 370 S. \|b Ill., graph. Darst., Kt.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
500			\|a Frühere Aufl. u.d.T.: Morgan, Nigel: Destination branding
650	0	7	\|a Markenpolitik \|0 (DE-588)4144679-3 \|2 gnd \|9 rswk-swf
650	0	7	\|a Image \|0 (DE-588)4026574-2 \|2 gnd \|9 rswk-swf
650	0	7	\|a Fremdenverkehrsgebiet \|0 (DE-588)4155366-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Tourismus \|0 (DE-588)4018406-7 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
650	0	7	\|a Profilierung \|0 (DE-588)4449017-3 \|2 gnd \|9 rswk-swf
655		7	\|0 (DE-588)4143413-4 \|a Aufsatzsammlung \|2 gnd-content
689	0	0	\|a Fremdenverkehrsgebiet \|0 (DE-588)4155366-4 \|D s
689	0	1	\|a Profilierung \|0 (DE-588)4449017-3 \|D s
689	0	2	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0		\|5 DE-604
689	1	0	\|a Fremdenverkehrsgebiet \|0 (DE-588)4155366-4 \|D s
689	1	1	\|a Image \|0 (DE-588)4026574-2 \|D s
689	1	2	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	1		\|5 DE-604
689	2	0	\|a Fremdenverkehrsgebiet \|0 (DE-588)4155366-4 \|D s
689	2	1	\|a Markenpolitik \|0 (DE-588)4144679-3 \|D s
689	2		\|5 DE-604
689	3	0	\|a Tourismus \|0 (DE-588)4018406-7 \|D s
689	3	1	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	3		\|8 1\p \|5 DE-604
700	1		\|a Morgan, Nigel \|d 1965- \|e Sonstige \|0 (DE-588)13000619X \|4 oth
856	4	2	\|m HBZ Datenaustausch \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021213031&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
999			\|a oai:aleph.bib-bvb.de:BVB01-021213031
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk

Datensatz im Suchindex

_version_	1804143939757801472
adam_text	Titel: Destination brands Autor: Morgan, Nigel Jahr: 2011 Contents List of contributors vii List of figures xv List of tables xix Acknowledgements xxi Part 1 Destination Brand Concepts 1 1 Tourism places, brands, and reputation management 3 Nigel Morgan, Annette Pritchard and Roger Pride 2 Competitive Identity 21 Simon Anholt 3 A place marketing and place branding perspective revisited_____________33 Philip Kotier and David Gertner 4 Nation branding: Yesterday, today, and tomorrow ^55 We ~ -- - ¦-¦ — ------------- Part 2 Destination Brand Challenges 67 5 The ethical challenge 69 Keith Dinnie 6 TheJeade£s^hjpjcha][enge________________________________________81 Malcolm Allan 7 The partnership challenge________________________________________91 Alan Fyall 8 The authenticity challenge 105 Soren Buhl Hornskov 9 The aesthetics challenge________________________________________117 Satu Parjanen, Vesa Harmaakorpi and Kaarina Kari 10 The tone of voice challenge______________________________________ Roger Pride 11 The digital chaljenge^___________________________ 141 Jon Munro and Bethan Richards 12 The measurement challenge 155 Jeremy Hildreth 13 The future challenge 169 Ian Yeoman and Una McMahon-Beattie Contents Part 3 Destination Brand Cases 183 14 Branding and the accreditation approach: Singapore 185 Can-Seng Ooi 15 Branding a new destination: Abu Dhabi___________________________197 Sheena Westwood 16 City brands and special interest tourism: Macau 213 Cindia Lam and Clara Lei 17 Repositioning city brands and events: Milan 225 Manuela De Carlo and Francesca d Angella 18 Branding and the opportunities of movies: Australia____________239 Bill Baker 19 Branding, stakeholders, and integration: Namibia 251 Tom Bunde 20 B^andjng^djestjnation image, and positioning: San Antonio_______269 Jonathon Day 21 Country brands and identity: Slovenia 291 Maja Konecnik Ruzzier 22 Destination branding and the urban Lexicon: London, New York, and Barcelona 303 Rosanna Vitielfo and Marcus Willcocks 23 Branding a post-conflict destination: Northern Ireland 321 Michael Gould 24 Repositioning destination brands at a time of crisis: Jerusalem__________335 Yoram Mitki, Ram Herstein and Eugene D. Jaffe 25 §Pll°^?iJ^yrÍ^_aIlÉJP Ece rePutat¡on in an uncertain world 347 Annette Pritchard, Nigel Morgan and Roger Pride Index 357
any_adam_object	1
author_GND	(DE-588)13000619X
building	Verbundindex
bvnumber	BV037300622
classification_rvk	QQ 920 QQ 960
ctrlnum	(OCoLC)712483924 (DE-599)BVBBV037300622
dewey-full	338.47910688
dewey-hundreds	300 - Social sciences
dewey-ones	338 - Production
dewey-raw	338.47910688
dewey-search	338.47910688
dewey-sort	3338.47910688
dewey-tens	330 - Economics
discipline	Wirtschaftswissenschaften
edition	3. ed.
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02424nam a2200589 c 4500</leader><controlfield tag="001">BV037300622</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20120131 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">110324s2011 abd\| \|\|\|\| 00\|\|\| ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780080969305</subfield><subfield code="9">978-0-08-096930-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)712483924</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV037300622</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-526</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-739</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">338.47910688</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QQ 920</subfield><subfield code="0">(DE-625)142006:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QQ 960</subfield><subfield code="0">(DE-625)142015:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Destination brands</subfield><subfield code="b">managing place reputation</subfield><subfield code="c">[ed. by] Nigel Morgan ...</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">3. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Amsterdam [u.a.]</subfield><subfield code="b">Elsevier Butterworth-Heinemann</subfield><subfield code="c">2011</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVII, 370 S.</subfield><subfield code="b">Ill., graph. Darst., Kt.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Frühere Aufl. u.d.T.: Morgan, Nigel: Destination branding</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Image</subfield><subfield code="0">(DE-588)4026574-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Fremdenverkehrsgebiet</subfield><subfield code="0">(DE-588)4155366-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Tourismus</subfield><subfield code="0">(DE-588)4018406-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Profilierung</subfield><subfield code="0">(DE-588)4449017-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Fremdenverkehrsgebiet</subfield><subfield code="0">(DE-588)4155366-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Profilierung</subfield><subfield code="0">(DE-588)4449017-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Fremdenverkehrsgebiet</subfield><subfield code="0">(DE-588)4155366-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Image</subfield><subfield code="0">(DE-588)4026574-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Fremdenverkehrsgebiet</subfield><subfield code="0">(DE-588)4155366-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Tourismus</subfield><subfield code="0">(DE-588)4018406-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Morgan, Nigel</subfield><subfield code="d">1965-</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)13000619X</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021213031&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-021213031</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection>
genre	(DE-588)4143413-4 Aufsatzsammlung gnd-content
genre_facet	Aufsatzsammlung
id	DE-604.BV037300622
illustrated	Illustrated
indexdate	2024-07-09T22:55:38Z
institution	BVB
isbn	9780080969305
language	German
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-021213031
oclc_num	712483924
open_access_boolean
owner	DE-526 DE-1050 DE-824 DE-M347 DE-739
owner_facet	DE-526 DE-1050 DE-824 DE-M347 DE-739
physical	XVII, 370 S. Ill., graph. Darst., Kt.
publishDate	2011
publishDateSearch	2011
publishDateSort	2011
publisher	Elsevier Butterworth-Heinemann
record_format	marc
spelling	Destination brands managing place reputation [ed. by] Nigel Morgan ... 3. ed. Amsterdam [u.a.] Elsevier Butterworth-Heinemann 2011 XVII, 370 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Frühere Aufl. u.d.T.: Morgan, Nigel: Destination branding Markenpolitik (DE-588)4144679-3 gnd rswk-swf Image (DE-588)4026574-2 gnd rswk-swf Fremdenverkehrsgebiet (DE-588)4155366-4 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Profilierung (DE-588)4449017-3 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Fremdenverkehrsgebiet (DE-588)4155366-4 s Profilierung (DE-588)4449017-3 s Marketing (DE-588)4037589-4 s DE-604 Image (DE-588)4026574-2 s Markenpolitik (DE-588)4144679-3 s Tourismus (DE-588)4018406-7 s 1\p DE-604 Morgan, Nigel 1965- Sonstige (DE-588)13000619X oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021213031&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Destination brands managing place reputation Markenpolitik (DE-588)4144679-3 gnd Image (DE-588)4026574-2 gnd Fremdenverkehrsgebiet (DE-588)4155366-4 gnd Tourismus (DE-588)4018406-7 gnd Marketing (DE-588)4037589-4 gnd Profilierung (DE-588)4449017-3 gnd
subject_GND	(DE-588)4144679-3 (DE-588)4026574-2 (DE-588)4155366-4 (DE-588)4018406-7 (DE-588)4037589-4 (DE-588)4449017-3 (DE-588)4143413-4
title	Destination brands managing place reputation
title_auth	Destination brands managing place reputation
title_exact_search	Destination brands managing place reputation
title_full	Destination brands managing place reputation [ed. by] Nigel Morgan ...
title_fullStr	Destination brands managing place reputation [ed. by] Nigel Morgan ...
title_full_unstemmed	Destination brands managing place reputation [ed. by] Nigel Morgan ...
title_short	Destination brands
title_sort	destination brands managing place reputation
title_sub	managing place reputation
topic	Markenpolitik (DE-588)4144679-3 gnd Image (DE-588)4026574-2 gnd Fremdenverkehrsgebiet (DE-588)4155366-4 gnd Tourismus (DE-588)4018406-7 gnd Marketing (DE-588)4037589-4 gnd Profilierung (DE-588)4449017-3 gnd
topic_facet	Markenpolitik Image Fremdenverkehrsgebiet Tourismus Marketing Profilierung Aufsatzsammlung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021213031&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT morgannigel destinationbrandsmanagingplacereputation

Verfügbarkeit

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand! Inhaltsverzeichnis

MARC

Datensatz im Suchindex

Es ist kein Print-Exemplar vorhanden.

Ähnliche Einträge