Hospitality marketing: principles and practice
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam [u.a.]
Elsevier
2011
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XII, 434 S. Ill., graph. Darst. |
| ISBN: | 9780080967912 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV037300592 | ||
| 003 | DE-604 | ||
| 005 | 20110415 | ||
| 007 | t | ||
| 008 | 110324s2011 ad|| |||| 00||| eng d | ||
| 020 | |a 9780080967912 |9 978-0-08-096791-2 | ||
| 035 | |a (OCoLC)712483836 | ||
| 035 | |a (DE-599)BVBBV037300592 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-526 |a DE-M347 |a DE-859 | ||
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| 084 | |a QQ 946 |0 (DE-625)142011: |2 rvk | ||
| 084 | |a QQ 960 |0 (DE-625)142015: |2 rvk | ||
| 100 | 1 | |a Bowie, David |d 1951- |e Verfasser |0 (DE-588)139088091 |4 aut | |
| 245 | 1 | 0 | |a Hospitality marketing |b principles and practice |c David Bowie and Francis Buttle |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Amsterdam [u.a.] |b Elsevier |c 2011 | |
| 300 | |a XII, 434 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Gastgewerbe |0 (DE-588)4259231-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Gastgewerbe |0 (DE-588)4259231-8 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |C b |5 DE-604 | |
| 700 | 1 | |a Buttle, Francis |e Verfasser |4 aut | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-021213000 | ||
Datensatz im Suchindex
| _version_ | 1804143939717955584 |
|---|---|
| adam_text | Titel: Hospitality marketing
Autor: Bowie, David
Jahr: 2011
Contents
Preface ix
Structure and learning features xi
Acknowledgements xiii
Part A: Introduction
1 Introduction to hospitality marketing 3
Part B: Pre-encounter Marketing
2 Marketing research 43
3 Understanding and segmenting customers 63
4 Competitive strategies 101
5 Developing the offer 141
6 Locating the offer 163
7 Pricing the offer 181
8 Distributing the offer 209
9 Communicating the offer 231
Part C: Encounter Marketing
10 Managing the physical environment 283
11 Managing service processes 303
12 Managing customer-contact employees 327
Part D: Post-encounter Marketing
13 Managing customer satisfaction 351
14 Relationship marketing 369
Part E: The Marketing Plan
15 Marketing planning 389
Index 421
|
| any_adam_object | 1 |
| author | Bowie, David 1951- Buttle, Francis |
| author_GND | (DE-588)139088091 |
| author_facet | Bowie, David 1951- Buttle, Francis |
| author_role | aut aut |
| author_sort | Bowie, David 1951- |
| author_variant | d b db f b fb |
| building | Verbundindex |
| bvnumber | BV037300592 |
| classification_rvk | QQ 946 QQ 960 |
| ctrlnum | (OCoLC)712483836 (DE-599)BVBBV037300592 |
| dewey-full | 647.0688 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 647 - Management of public households |
| dewey-raw | 647.0688 |
| dewey-search | 647.0688 |
| dewey-sort | 3647.0688 |
| dewey-tens | 640 - Home and family management |
| discipline | Agrar-/Forst-/Ernährungs-/Haushaltswissenschaft / Gartenbau Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T22:55:38Z |
| institution | BVB |
| isbn | 9780080967912 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021213000 |
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| physical | XII, 434 S. Ill., graph. Darst. |
| publishDate | 2011 |
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| publisher | Elsevier |
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| spelling | Bowie, David 1951- Verfasser (DE-588)139088091 aut Hospitality marketing principles and practice David Bowie and Francis Buttle 2. ed. Amsterdam [u.a.] Elsevier 2011 XII, 434 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Gastgewerbe (DE-588)4259231-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Gastgewerbe (DE-588)4259231-8 s Marketing (DE-588)4037589-4 s b DE-604 Buttle, Francis Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021213000&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Bowie, David 1951- Buttle, Francis Hospitality marketing principles and practice Gastgewerbe (DE-588)4259231-8 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4259231-8 (DE-588)4037589-4 |
| title | Hospitality marketing principles and practice |
| title_auth | Hospitality marketing principles and practice |
| title_exact_search | Hospitality marketing principles and practice |
| title_full | Hospitality marketing principles and practice David Bowie and Francis Buttle |
| title_fullStr | Hospitality marketing principles and practice David Bowie and Francis Buttle |
| title_full_unstemmed | Hospitality marketing principles and practice David Bowie and Francis Buttle |
| title_short | Hospitality marketing |
| title_sort | hospitality marketing principles and practice |
| title_sub | principles and practice |
| topic | Gastgewerbe (DE-588)4259231-8 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Gastgewerbe Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021213000&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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