Marketing's role in innovation management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
2010
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Enth. außerdem 4 Sonderabdr. |
| Beschreibung: | 163 S. graph. Darst. 21 cm |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804143934175182848 |
|---|---|
| adam_text | Table
of
Contents
1 Synopsis
1.1
Introduction
..............................................................................
j
1.2
Contribution and Structure
of the Dissertation
...................................... 1 [
1.3
Detailed Overview of the Papers
...................................................... 16
1.4
Summary and Conclusion
............................................................. 21
1.5
References
............................................................................... 23
2
Paper
1:
Improving Marketing s Contribution to New Product Development
................. 27
3
Paper
2:
Understanding a Firm s Openness Decisions in Innovation
........................... 63
4
Paper
3:
Marketing vs. R&D Decision Influence:
Which Department Hinders Openness in Innovation?
.................................. 93
5
Paper
4:
The Impact of Innovative Marketing Instruments on
New Product Performance
.................................................................. 129
Appendix
Zusammenfassung in deutscher Sprache...................................................
lii
1
Curriculum
Vitae
.............................................................................. 161
|
| any_adam_object | 1 |
| author | Drechsler, Wenzel 1976- |
| author_GND | (DE-588)143118307 |
| author_facet | Drechsler, Wenzel 1976- |
| author_role | aut |
| author_sort | Drechsler, Wenzel 1976- |
| author_variant | w d wd |
| building | Verbundindex |
| bvnumber | BV037296990 |
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| ctrlnum | (OCoLC)702667354 (DE-599)DNB100940671X |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| indexdate | 2024-07-09T22:55:33Z |
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| language | English |
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| spellingShingle | Drechsler, Wenzel 1976- Marketing's role in innovation management Produktentwicklung (DE-588)4139402-1 gnd Innovationsfähigkeit (DE-588)4530279-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Innovationsmanagement (DE-588)4161817-8 gnd |
| subject_GND | (DE-588)4139402-1 (DE-588)4530279-0 (DE-588)4120697-6 (DE-588)4161817-8 (DE-588)4113937-9 |
| title | Marketing's role in innovation management |
| title_auth | Marketing's role in innovation management |
| title_exact_search | Marketing's role in innovation management |
| title_full | Marketing's role in innovation management vorgelegt von Wenzel Drechsler |
| title_fullStr | Marketing's role in innovation management vorgelegt von Wenzel Drechsler |
| title_full_unstemmed | Marketing's role in innovation management vorgelegt von Wenzel Drechsler |
| title_short | Marketing's role in innovation management |
| title_sort | marketing s role in innovation management |
| topic | Produktentwicklung (DE-588)4139402-1 gnd Innovationsfähigkeit (DE-588)4530279-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Innovationsmanagement (DE-588)4161817-8 gnd |
| topic_facet | Produktentwicklung Innovationsfähigkeit Marketingstrategie Innovationsmanagement Hochschulschrift |
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