The marketing plan: how to prepare and implement it
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Amacom
2011
|
| Ausgabe: | 4. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XI, 292 S. Ill., graph. Darst. |
| ISBN: | 9780814416938 0814416934 |
Internformat
MARC
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| 245 | 1 | 0 | |a The marketing plan |b how to prepare and implement it |c William M. Luther |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a New York [u.a.] |b Amacom |c 2011 | |
| 300 | |a XI, 292 S. |b Ill., graph. Darst. | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-021203730 | ||
Datensatz im Suchindex
| _version_ | 1804143925289549824 |
|---|---|
| adam_text | Titel: The marketing plan
Autor: Luther, William M.
Jahr: 2011
Contents
Acknowledgments xi
Introduction 1
Chapter 1: The Planning Process 9
Chapter 2: Marketing Management 21
Chapter 3: Market Analysis 27
Chapter 4: Customer Analysis 55
Chapter 5: Brand Development 67
Chapter 6: The Product/Service Plan 73
Chapter 7: Calculating Your Marketing Communications
Budget 101
Chapter 8: Competitive Analysis 109
Chapter 9: The Advertising Plan 117
Chapter 10: The Sales Promotion Plan 139
Chapter 11: The Public Relations Plan 153
Chapter 12: The Sales Plan: Pricing 163
Chapter 13: The Sales Plan: Future Sales 175
Chapter 14: The Customer Service Plan 197
IX
x Contents
Chapter 15: Maximizing High-Potential Accounts 203
Chapter 16: The Internet Plan 237
Chapter 17: The Research Plan 249
Chapter 18: Pulling the Plan Together 257
Appendix A: Marketing Plan Basics 263
Appendix B: Everything You Need to Know About Working
with an Advertising Agency 275
Index 285
Marketing Plan what if software models
are available free of charge at:
www.amacombooks.org/go/MarketingPlan4
|
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| discipline | Wirtschaftswissenschaften |
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| indexdate | 2024-07-09T22:55:24Z |
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| isbn | 9780814416938 0814416934 |
| language | English |
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| spelling | Luther, William M. Verfasser aut The marketing plan how to prepare and implement it William M. Luther 4. ed. New York [u.a.] Amacom 2011 XI, 292 S. Ill., graph. Darst. Marketing Marketingkonzept (DE-588)4120696-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Marketingkonzept (DE-588)4120696-4 s HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021203730&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Luther, William M. The marketing plan how to prepare and implement it Marketing Marketingkonzept (DE-588)4120696-4 gnd Marketing (DE-588)4037589-4 gnd |
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| title | The marketing plan how to prepare and implement it |
| title_auth | The marketing plan how to prepare and implement it |
| title_exact_search | The marketing plan how to prepare and implement it |
| title_full | The marketing plan how to prepare and implement it William M. Luther |
| title_fullStr | The marketing plan how to prepare and implement it William M. Luther |
| title_full_unstemmed | The marketing plan how to prepare and implement it William M. Luther |
| title_short | The marketing plan |
| title_sort | the marketing plan how to prepare and implement it |
| title_sub | how to prepare and implement it |
| topic | Marketing Marketingkonzept (DE-588)4120696-4 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marketingkonzept |
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