Brand personalities and consumer-brand relationships as elements of successful brand management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Bamberg
Univ. of Bamberg Press
2011
|
| Schriftenreihe: | Schriften aus der Fakultät Sozial- und Wirtschaftswissenschaften der Otto-Friedrich-Universität Bamberg
3 |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | 190 S. graph. Darst. |
| ISBN: | 9783863090005 |
Internformat
MARC
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| 024 | 3 | |a 9783863090005 | |
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| 245 | 1 | 0 | |a Brand personalities and consumer-brand relationships as elements of successful brand management |c von Katharina S. Güse |
| 264 | 1 | |a Bamberg |b Univ. of Bamberg Press |c 2011 | |
| 300 | |a 190 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 490 | 1 | |a Schriften aus der Fakultät Sozial- und Wirtschaftswissenschaften der Otto-Friedrich-Universität Bamberg |v 3 | |
| 502 | |a Zugl.: Bamberg, Univ., Diss., 2011 | ||
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Datensatz im Suchindex
| _version_ | 1804143922032672768 |
|---|---|
| any_adam_object | |
| author | Güse, Katharina S. |
| author_GND | (DE-588)143789457 |
| author_facet | Güse, Katharina S. |
| author_role | aut |
| author_sort | Güse, Katharina S. |
| author_variant | k s g ks ksg |
| building | Verbundindex |
| bvnumber | BV037288883 |
| classification_rvk | QP 624 QR 360 QW 300 |
| collection | ebook |
| ctrlnum | (OCoLC)711867145 (DE-599)DNB101074481X |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| genre_facet | Hochschulschrift |
| id | DE-604.BV037288883 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:55:21Z |
| institution | BVB |
| isbn | 9783863090005 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021201521 |
| oclc_num | 711867145 |
| open_access_boolean | 1 |
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| physical | 190 S. graph. Darst. |
| psigel | ebook |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Univ. of Bamberg Press |
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| series | Schriften aus der Fakultät Sozial- und Wirtschaftswissenschaften der Otto-Friedrich-Universität Bamberg |
| series2 | Schriften aus der Fakultät Sozial- und Wirtschaftswissenschaften der Otto-Friedrich-Universität Bamberg |
| spelling | Güse, Katharina S. Verfasser (DE-588)143789457 aut Brand personalities and consumer-brand relationships as elements of successful brand management von Katharina S. Güse Bamberg Univ. of Bamberg Press 2011 190 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Schriften aus der Fakultät Sozial- und Wirtschaftswissenschaften der Otto-Friedrich-Universität Bamberg 3 Zugl.: Bamberg, Univ., Diss., 2011 Markentreue (DE-588)4168905-7 gnd rswk-swf Kundenbindung (DE-588)4384508-3 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Marke (DE-588)4074577-6 s Markenartikel (DE-588)4037584-5 s Markenpolitik (DE-588)4144679-3 s Markentreue (DE-588)4168905-7 s Kundenbindung (DE-588)4384508-3 s b DE-604 Erscheint auch als Online-Ausgabe urn:nbn:de:bvb:473-opus-3085 978-3-86309-001-2 Schriften aus der Fakultät Sozial- und Wirtschaftswissenschaften der Otto-Friedrich-Universität Bamberg 3 (DE-604)BV035213802 3 2,640 MB https://fis.uni-bamberg.de/handle/uniba/314 Verlag kostenfrei Volltext |
| spellingShingle | Güse, Katharina S. Brand personalities and consumer-brand relationships as elements of successful brand management Schriften aus der Fakultät Sozial- und Wirtschaftswissenschaften der Otto-Friedrich-Universität Bamberg Markentreue (DE-588)4168905-7 gnd Kundenbindung (DE-588)4384508-3 gnd Markenartikel (DE-588)4037584-5 gnd Markenpolitik (DE-588)4144679-3 gnd Marke (DE-588)4074577-6 gnd |
| subject_GND | (DE-588)4168905-7 (DE-588)4384508-3 (DE-588)4037584-5 (DE-588)4144679-3 (DE-588)4074577-6 (DE-588)4113937-9 |
| title | Brand personalities and consumer-brand relationships as elements of successful brand management |
| title_auth | Brand personalities and consumer-brand relationships as elements of successful brand management |
| title_exact_search | Brand personalities and consumer-brand relationships as elements of successful brand management |
| title_full | Brand personalities and consumer-brand relationships as elements of successful brand management von Katharina S. Güse |
| title_fullStr | Brand personalities and consumer-brand relationships as elements of successful brand management von Katharina S. Güse |
| title_full_unstemmed | Brand personalities and consumer-brand relationships as elements of successful brand management von Katharina S. Güse |
| title_short | Brand personalities and consumer-brand relationships as elements of successful brand management |
| title_sort | brand personalities and consumer brand relationships as elements of successful brand management |
| topic | Markentreue (DE-588)4168905-7 gnd Kundenbindung (DE-588)4384508-3 gnd Markenartikel (DE-588)4037584-5 gnd Markenpolitik (DE-588)4144679-3 gnd Marke (DE-588)4074577-6 gnd |
| topic_facet | Markentreue Kundenbindung Markenartikel Markenpolitik Marke Hochschulschrift |
| url | https://fis.uni-bamberg.de/handle/uniba/314 |
| volume_link | (DE-604)BV035213802 |
| work_keys_str_mv | AT gusekatharinas brandpersonalitiesandconsumerbrandrelationshipsaselementsofsuccessfulbrandmanagement |