Creative marketing: An extended metaphor for marketing in a new age
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke
Palgrave Macmillan
2006
|
| Schlagworte: | |
| Online-Zugang: | UBR01 Volltext |
| Beschreibung: | Adobe Ebook Reader |
| Beschreibung: | 1 Online-Ressource (176 p S.) |
| Format: | Document |
| ISBN: | 0230502334 9780230502338 |
Internformat
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Datensatz im Suchindex
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| id | DE-604.BV037279871 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:55:08Z |
| institution | BVB |
| isbn | 0230502334 9780230502338 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021192690 |
| oclc_num | 732180920 |
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| physical | 1 Online-Ressource (176 p S.) |
| psigel | ZDB-40-PBM |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Palgrave Macmillan |
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| spelling | Fillis, Ian 1967- Verfasser (DE-588)173809316 aut Creative marketing An extended metaphor for marketing in a new age by Ian Fillis and Ruth Rentschler Basingstoke Palgrave Macmillan 2006 1 Online-Ressource (176 p S.) txt rdacontent c rdamedia cr rdacarrier Adobe Ebook Reader Document Sales & marketing management bicssc Business and Management eflch Sales & marketing management / bicssc Business and Management / eflch Rentschler, Ruth Verfasser aut Erscheint auch als Druck-Ausgabe, Hardcover 1-4039-4190-4 Erscheint auch als Druck-Ausgabe, Hardcover 978-1-4039-4190-9 http://www.palgraveconnect.com/doifinder/10.1057/9780230502338 Verlag Volltext |
| spellingShingle | Fillis, Ian 1967- Rentschler, Ruth Creative marketing An extended metaphor for marketing in a new age Sales & marketing management bicssc Business and Management eflch Sales & marketing management / bicssc Business and Management / eflch |
| title | Creative marketing An extended metaphor for marketing in a new age |
| title_auth | Creative marketing An extended metaphor for marketing in a new age |
| title_exact_search | Creative marketing An extended metaphor for marketing in a new age |
| title_full | Creative marketing An extended metaphor for marketing in a new age by Ian Fillis and Ruth Rentschler |
| title_fullStr | Creative marketing An extended metaphor for marketing in a new age by Ian Fillis and Ruth Rentschler |
| title_full_unstemmed | Creative marketing An extended metaphor for marketing in a new age by Ian Fillis and Ruth Rentschler |
| title_short | Creative marketing |
| title_sort | creative marketing an extended metaphor for marketing in a new age |
| title_sub | An extended metaphor for marketing in a new age |
| topic | Sales & marketing management bicssc Business and Management eflch Sales & marketing management / bicssc Business and Management / eflch |
| topic_facet | Sales & marketing management Business and Management Sales & marketing management / bicssc Business and Management / eflch |
| url | http://www.palgraveconnect.com/doifinder/10.1057/9780230502338 |
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