Asian brand strategy: How Asia builds strong brands.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke
Palgrave Macmillan
2006
|
| Schlagworte: | |
| Online-Zugang: | UBR01 Volltext |
| Beschreibung: | Adobe Ebook Reader Introduction Branding - The driver of a successful business strategy Transforming the way we understand Asian cultures and consumers Asian country branding Celebrity branding in Asia Asian brand strategy Successful Asian brand cases Aspiring Asian brand cases 10 steps to build an Asian brand Asian brands towards 2020 - A new confidence in the boardroom Conclusion Appendix - Brand Valuation 'Martin Roll's Asian Brand Strategy provides superb motivation and substance into Asian brands and branding. It offers invaluable inspiration and guidance into one of the hottest areas of marketing.' - Kevin Lane Keller, Professor of Marketing, Tuck School of Business 'Martin Roll's book Asian Brand Strategy has the serious theoretical framework which underpins any real understanding of the role of branding in business. And it has the practical pointers which make it useful for anyone wanting to implement a brand strategy. I would strongly recommend this book as compulsory reading for anyone who wants to understand the power of branding and how to implement a practical, no-gimmicks brand strategy.' - Ho Kwon Ping, Executive Chariman, Banyan Tree Resorts 'Martin Roll makes a compelling argument for branding to be one of the top issues for Asian CEOs to enhance shareholder value. He provides a thoughtful set of approaches, and illustrates these nicely with interesting cases from the region.' - Minsok Pak, Principal, McKinsey & Co. 'Highly readable...sprinkled with interesting case studies that will appeal to the layman as much as the expert.' - The Telegraph |
| Beschreibung: | 1 Online-Ressource (272 p S.) |
| Format: | Document |
| ISBN: | 0230513069 9780230513068 |
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| id | DE-604.BV037279865 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:55:08Z |
| institution | BVB |
| isbn | 0230513069 9780230513068 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021192684 |
| oclc_num | 873773542 |
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| physical | 1 Online-Ressource (272 p S.) |
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| publishDate | 2006 |
| publishDateSearch | 2006 |
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| publisher | Palgrave Macmillan |
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| spelling | Roll, Martin Verfasser aut Asian brand strategy How Asia builds strong brands. Martin Roll Basingstoke Palgrave Macmillan 2006 1 Online-Ressource (272 p S.) txt rdacontent c rdamedia cr rdacarrier Adobe Ebook Reader Introduction Branding - The driver of a successful business strategy Transforming the way we understand Asian cultures and consumers Asian country branding Celebrity branding in Asia Asian brand strategy Successful Asian brand cases Aspiring Asian brand cases 10 steps to build an Asian brand Asian brands towards 2020 - A new confidence in the boardroom Conclusion Appendix - Brand Valuation 'Martin Roll's Asian Brand Strategy provides superb motivation and substance into Asian brands and branding. It offers invaluable inspiration and guidance into one of the hottest areas of marketing.' - Kevin Lane Keller, Professor of Marketing, Tuck School of Business 'Martin Roll's book Asian Brand Strategy has the serious theoretical framework which underpins any real understanding of the role of branding in business. And it has the practical pointers which make it useful for anyone wanting to implement a brand strategy. I would strongly recommend this book as compulsory reading for anyone who wants to understand the power of branding and how to implement a practical, no-gimmicks brand strategy.' - Ho Kwon Ping, Executive Chariman, Banyan Tree Resorts 'Martin Roll makes a compelling argument for branding to be one of the top issues for Asian CEOs to enhance shareholder value. He provides a thoughtful set of approaches, and illustrates these nicely with interesting cases from the region.' - Minsok Pak, Principal, McKinsey & Co. 'Highly readable...sprinkled with interesting case studies that will appeal to the layman as much as the expert.' - The Telegraph Document International business bicssc Business and Management eflch International business / bicssc Business and Management / eflch Erscheint auch als Druck-Ausgabe, Hardcover 1-4039-9279-7 http://www.palgraveconnect.com/doifinder/10.1057/9780230513068 Verlag Volltext |
| spellingShingle | Roll, Martin Asian brand strategy How Asia builds strong brands. International business bicssc Business and Management eflch International business / bicssc Business and Management / eflch |
| title | Asian brand strategy How Asia builds strong brands. |
| title_auth | Asian brand strategy How Asia builds strong brands. |
| title_exact_search | Asian brand strategy How Asia builds strong brands. |
| title_full | Asian brand strategy How Asia builds strong brands. Martin Roll |
| title_fullStr | Asian brand strategy How Asia builds strong brands. Martin Roll |
| title_full_unstemmed | Asian brand strategy How Asia builds strong brands. Martin Roll |
| title_short | Asian brand strategy |
| title_sort | asian brand strategy how asia builds strong brands |
| title_sub | How Asia builds strong brands. |
| topic | International business bicssc Business and Management eflch International business / bicssc Business and Management / eflch |
| topic_facet | International business Business and Management International business / bicssc Business and Management / eflch |
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