Wonder woman: Marketing secrets for the trillion dollar customer. - Ebook. - Originally published in: 2008
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke
Palgrave Macmillan
2008
|
| Schlagworte: | |
| Online-Zugang: | UBR01 Volltext |
| Beschreibung: | Adobe Ebook Reader Introduction The Female Brain Women's Primary Characteristics Researching Women's Needs Generation Y Women Generation X Women Baby Boomer Women Marketing Communications Effective Brand Experience Design Touchpoint Improvement Bibliography Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women 'The "little woman" finally battles her way out of the kitchen and finds an insightful commercial audience at last .This book beckons in an end to the stereotypes and patronising platitudes that have characterised much marketing to women in the past. A moment of smug triumph for the female reader and perhaps a frisson of fear for the male marketeer?!' Clare Salmon, Group Director of Strategy, Marketing and Customer Royal & SunAlliance, Insurance Group plc. 'An insightful and original look at how brands can communicate to women:taking the reader from science through to end sales. A contemporary take on the consumer-brand relationship and the value that building better brand connections with women will bring.' Tanya Dubash, President of Marketing, Godrej Group, India 'Finally a man who understands women, that's definitely a first!' Jez Frampton, Group CEO, Interbrand 'Bringing to the table what women already know; that there's a gap in the marketplace for brands, products and business that talk to us as women, rather than stereotypes. Essential for all men (and women) looking to build stronger and more profitable brands and businesses.' Victoria Morris, Manager, Marketing Strategy & Planning, Nissan Europe 'Women hold the purse strings -- this book could provide valuable help in loosening them.' - Insider 'The book is interesting and easy to read but also thoroughly researched and filled with abundant applied business examples.' - K.M. Johnson, CHOICE Reviews |
| Beschreibung: | 1 Online-Ressource (256 p. S.) |
| Format: | Document |
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| id | DE-604.BV037279861 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:55:08Z |
| institution | BVB |
| language | English |
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| oclc_num | 873773494 |
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| physical | 1 Online-Ressource (256 p. S.) |
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| publishDate | 2008 |
| publishDateSearch | 2008 |
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| publisher | Palgrave Macmillan |
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| spelling | Ellwood, Iain Verfasser aut Wonder woman Marketing secrets for the trillion dollar customer. - Ebook. - Originally published in: 2008 Iain Ellwood, Sheila Shekar Basingstoke Palgrave Macmillan 2008 1 Online-Ressource (256 p. S.) txt rdacontent c rdamedia cr rdacarrier Adobe Ebook Reader Introduction The Female Brain Women's Primary Characteristics Researching Women's Needs Generation Y Women Generation X Women Baby Boomer Women Marketing Communications Effective Brand Experience Design Touchpoint Improvement Bibliography Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women 'The "little woman" finally battles her way out of the kitchen and finds an insightful commercial audience at last .This book beckons in an end to the stereotypes and patronising platitudes that have characterised much marketing to women in the past. A moment of smug triumph for the female reader and perhaps a frisson of fear for the male marketeer?!' Clare Salmon, Group Director of Strategy, Marketing and Customer Royal & SunAlliance, Insurance Group plc. 'An insightful and original look at how brands can communicate to women:taking the reader from science through to end sales. A contemporary take on the consumer-brand relationship and the value that building better brand connections with women will bring.' Tanya Dubash, President of Marketing, Godrej Group, India 'Finally a man who understands women, that's definitely a first!' Jez Frampton, Group CEO, Interbrand 'Bringing to the table what women already know; that there's a gap in the marketplace for brands, products and business that talk to us as women, rather than stereotypes. Essential for all men (and women) looking to build stronger and more profitable brands and businesses.' Victoria Morris, Manager, Marketing Strategy & Planning, Nissan Europe 'Women hold the purse strings -- this book could provide valuable help in loosening them.' - Insider 'The book is interesting and easy to read but also thoroughly researched and filled with abundant applied business examples.' - K.M. Johnson, CHOICE Reviews Document Sales & marketing bicssc Gender studies, gender groups bicssc Business and Management eflch Sales & marketing / bicssc Gender studies, gender groups / bicssc Business and Management / eflch Shekar, Sheila Sonstige oth http://www.palgraveconnect.com/doifinder/10.1057/9780230594036 Verlag Volltext |
| spellingShingle | Ellwood, Iain Wonder woman Marketing secrets for the trillion dollar customer. - Ebook. - Originally published in: 2008 Sales & marketing bicssc Gender studies, gender groups bicssc Business and Management eflch Sales & marketing / bicssc Gender studies, gender groups / bicssc Business and Management / eflch |
| title | Wonder woman Marketing secrets for the trillion dollar customer. - Ebook. - Originally published in: 2008 |
| title_auth | Wonder woman Marketing secrets for the trillion dollar customer. - Ebook. - Originally published in: 2008 |
| title_exact_search | Wonder woman Marketing secrets for the trillion dollar customer. - Ebook. - Originally published in: 2008 |
| title_full | Wonder woman Marketing secrets for the trillion dollar customer. - Ebook. - Originally published in: 2008 Iain Ellwood, Sheila Shekar |
| title_fullStr | Wonder woman Marketing secrets for the trillion dollar customer. - Ebook. - Originally published in: 2008 Iain Ellwood, Sheila Shekar |
| title_full_unstemmed | Wonder woman Marketing secrets for the trillion dollar customer. - Ebook. - Originally published in: 2008 Iain Ellwood, Sheila Shekar |
| title_short | Wonder woman |
| title_sort | wonder woman marketing secrets for the trillion dollar customer ebook originally published in 2008 |
| title_sub | Marketing secrets for the trillion dollar customer. - Ebook. - Originally published in: 2008 |
| topic | Sales & marketing bicssc Gender studies, gender groups bicssc Business and Management eflch Sales & marketing / bicssc Gender studies, gender groups / bicssc Business and Management / eflch |
| topic_facet | Sales & marketing Gender studies, gender groups Business and Management Sales & marketing / bicssc Gender studies, gender groups / bicssc Business and Management / eflch |
| url | http://www.palgraveconnect.com/doifinder/10.1057/9780230594036 |
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