Wine brands: Success strategies for new markets, new consumers and new trends. - Ebook. - Originally published in: 2008
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke
Palgrave Macmillan
2008
|
| Schlagworte: | |
| Online-Zugang: | UBR01 Volltext |
| Beschreibung: | Adobe Ebook Reader PART I- NEW AND TRADITIONAL CUSTOMERS Portrait of a Man as a Traditional Consumer Values and Trends of the New Consumers Birth of the New Wine Consumer PART 11- REACHING THE NEW CONSUMER Traditional Marketing vs. Web Marketing Pouring Wines in New Ways: Marketing on Web 1.0 Web 2.0 and New Millennium: Innovative Ways for New Trends Web Communities and Netnography Wine and Branding This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry "'Wine Brands is an intriguing look at how the Internet has irrevocably changed the way wine is found, purchased and enjoyed. The future of wine will depend heavily upon the mastery of its international online marketing and presence." Maria Sipka, CEO and Executive Co-Founder of Linqia 'In ways few have yet to grasp, Evelyne Resnick understands how to break through in a noisy world of ephemeral consumer attention spans and countless competing alternatives. This book is full of thought-provoking ideas and strategies for tapping the real power of the Internet and our new on-line society." Dave Nelsen, Founder and CEO of www.TalkShoe.com and Co-host of the CellarDwellers Winemaking podcast "As a professional wine writer I appreciate very well the importance of careful research. Evelyne Resnick consistently demonstrates an in-depth understanding of Internet wine market trends in traditional as well as emerging markets, which is rare in my experience." Allen Meadows, author of www.burghound.com 'Evelyne Resnick combines her broad-based experience living fully immersed in both French and American society to develop a unique perspective when viewing our wine culture. This is a book that will provide food for thought for anyone looking to develop a brand.' Jeff Morgan, winemaker (SoloRosa, Covenant) and author of Rose, A Guide to the World's Most Versatile Wine "Wine not only affords us wonderful vintages, but also wonderful encounters. Evelyne has now invited us to share her passionate involvement in the world of wine, a place she has known for years and in which she has developed many rich personal ties." Caroline Lestime, Domaine Jean-Noel Gagnard, Chassagne-Montrachet 'In a time where marketing books are dime a dozen, Evelyne comes up with a serious resource for the wine industry professional that is complete with relevant research, a comprehensive set of updated tools, and sound advice that all boils down to a must read for all those of us in the business.' Alejandro Audisio, Proprietor, Terroir Fine Wines and Spirits Merchants, Buenos Aires "Whether you consider her a marketing expert with a passion for wine, or a wine expert with a vast knowledge of marketing, Evelyne Resnick is always worth listening to." Mark Tungate, journalist and author, Adland: A History of Advertising 'I found marketing expert Evelyne Resnick's new book totally absorbing... packed with interesting information and new ways of thinking not just about wine marketing, but about how wine information is communicated and how it fits in today's culture and society. Wine Brands really is a valuable new resource.' - Tom Cannavan's wine-pages.com |
| Beschreibung: | 1 Online-Ressource (208 p. S.) |
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| 500 | |a Evelyne Resnick consistently demonstrates an in-depth understanding of Internet wine market trends in traditional as well as emerging markets, which is rare in my experience." Allen Meadows, author of www.burghound.com 'Evelyne Resnick combines her broad-based experience living fully immersed in both French and American society to develop a unique perspective when viewing our wine culture. This is a book that will provide food for thought for anyone looking to develop a brand.' Jeff Morgan, winemaker (SoloRosa, Covenant) and author of Rose, A Guide to the World's Most Versatile Wine "Wine not only affords us wonderful vintages, but also wonderful encounters. | ||
| 500 | |a Evelyne has now invited us to share her passionate involvement in the world of wine, a place she has known for years and in which she has developed many rich personal ties." Caroline Lestime, Domaine Jean-Noel Gagnard, Chassagne-Montrachet 'In a time where marketing books are dime a dozen, Evelyne comes up with a serious resource for the wine industry professional that is complete with relevant research, a comprehensive set of updated tools, and sound advice that all boils down to a must read for all those of us in the business.' Alejandro Audisio, Proprietor, Terroir Fine Wines and Spirits Merchants, Buenos Aires "Whether you consider her a marketing expert with a passion for wine, or a wine expert with a vast knowledge of marketing, Evelyne Resnick is always worth listening to." Mark Tungate, journalist and author, Adland: A History of Advertising 'I found marketing expert Evelyne Resnick's new book totally absorbing... | ||
| 500 | |a packed with interesting information and new ways of thinking not just about wine marketing, but about how wine information is communicated and how it fits in today's culture and society. Wine Brands really is a valuable new resource.' - Tom Cannavan's wine-pages.com | ||
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:55:08Z |
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| spelling | Resnick, Evelyne Verfasser aut Wine brands Success strategies for new markets, new consumers and new trends. - Ebook. - Originally published in: 2008 Evelyne Resnick Basingstoke Palgrave Macmillan 2008 1 Online-Ressource (208 p. S.) txt rdacontent c rdamedia cr rdacarrier Adobe Ebook Reader PART I- NEW AND TRADITIONAL CUSTOMERS Portrait of a Man as a Traditional Consumer Values and Trends of the New Consumers Birth of the New Wine Consumer PART 11- REACHING THE NEW CONSUMER Traditional Marketing vs. Web Marketing Pouring Wines in New Ways: Marketing on Web 1.0 Web 2.0 and New Millennium: Innovative Ways for New Trends Web Communities and Netnography Wine and Branding This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry "'Wine Brands is an intriguing look at how the Internet has irrevocably changed the way wine is found, purchased and enjoyed. The future of wine will depend heavily upon the mastery of its international online marketing and presence." Maria Sipka, CEO and Executive Co-Founder of Linqia 'In ways few have yet to grasp, Evelyne Resnick understands how to break through in a noisy world of ephemeral consumer attention spans and countless competing alternatives. This book is full of thought-provoking ideas and strategies for tapping the real power of the Internet and our new on-line society." Dave Nelsen, Founder and CEO of www.TalkShoe.com and Co-host of the CellarDwellers Winemaking podcast "As a professional wine writer I appreciate very well the importance of careful research. Evelyne Resnick consistently demonstrates an in-depth understanding of Internet wine market trends in traditional as well as emerging markets, which is rare in my experience." Allen Meadows, author of www.burghound.com 'Evelyne Resnick combines her broad-based experience living fully immersed in both French and American society to develop a unique perspective when viewing our wine culture. This is a book that will provide food for thought for anyone looking to develop a brand.' Jeff Morgan, winemaker (SoloRosa, Covenant) and author of Rose, A Guide to the World's Most Versatile Wine "Wine not only affords us wonderful vintages, but also wonderful encounters. Evelyne has now invited us to share her passionate involvement in the world of wine, a place she has known for years and in which she has developed many rich personal ties." Caroline Lestime, Domaine Jean-Noel Gagnard, Chassagne-Montrachet 'In a time where marketing books are dime a dozen, Evelyne comes up with a serious resource for the wine industry professional that is complete with relevant research, a comprehensive set of updated tools, and sound advice that all boils down to a must read for all those of us in the business.' Alejandro Audisio, Proprietor, Terroir Fine Wines and Spirits Merchants, Buenos Aires "Whether you consider her a marketing expert with a passion for wine, or a wine expert with a vast knowledge of marketing, Evelyne Resnick is always worth listening to." Mark Tungate, journalist and author, Adland: A History of Advertising 'I found marketing expert Evelyne Resnick's new book totally absorbing... packed with interesting information and new ways of thinking not just about wine marketing, but about how wine information is communicated and how it fits in today's culture and society. Wine Brands really is a valuable new resource.' - Tom Cannavan's wine-pages.com Document International business bicssc Sales & marketing bicssc E-commerce: business aspects bicssc Business and Management eflch International business / bicssc Sales & marketing / bicssc E-commerce: business aspects / bicssc Business and Management / eflch http://www.palgraveconnect.com/doifinder/10.1057/9780230583733 Verlag Volltext |
| spellingShingle | Resnick, Evelyne Wine brands Success strategies for new markets, new consumers and new trends. - Ebook. - Originally published in: 2008 International business bicssc Sales & marketing bicssc E-commerce: business aspects bicssc Business and Management eflch International business / bicssc Sales & marketing / bicssc E-commerce: business aspects / bicssc Business and Management / eflch |
| title | Wine brands Success strategies for new markets, new consumers and new trends. - Ebook. - Originally published in: 2008 |
| title_auth | Wine brands Success strategies for new markets, new consumers and new trends. - Ebook. - Originally published in: 2008 |
| title_exact_search | Wine brands Success strategies for new markets, new consumers and new trends. - Ebook. - Originally published in: 2008 |
| title_full | Wine brands Success strategies for new markets, new consumers and new trends. - Ebook. - Originally published in: 2008 Evelyne Resnick |
| title_fullStr | Wine brands Success strategies for new markets, new consumers and new trends. - Ebook. - Originally published in: 2008 Evelyne Resnick |
| title_full_unstemmed | Wine brands Success strategies for new markets, new consumers and new trends. - Ebook. - Originally published in: 2008 Evelyne Resnick |
| title_short | Wine brands |
| title_sort | wine brands success strategies for new markets new consumers and new trends ebook originally published in 2008 |
| title_sub | Success strategies for new markets, new consumers and new trends. - Ebook. - Originally published in: 2008 |
| topic | International business bicssc Sales & marketing bicssc E-commerce: business aspects bicssc Business and Management eflch International business / bicssc Sales & marketing / bicssc E-commerce: business aspects / bicssc Business and Management / eflch |
| topic_facet | International business Sales & marketing E-commerce: business aspects Business and Management International business / bicssc Sales & marketing / bicssc E-commerce: business aspects / bicssc Business and Management / eflch |
| url | http://www.palgraveconnect.com/doifinder/10.1057/9780230583733 |
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