Sports sponsorship and brand development: The Subaru and Jaguar stories. - Ebook. - Originally published in: 2000
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke
Palgrave Macmillan
2001
|
| Schlagworte: | |
| Online-Zugang: | UBR01 Volltext |
| Beschreibung: | Adobe Ebook Reader PART ONE: THE BACKGROUND Introduction Sport, Sponsorship and Marketing PART TWO: THE STORY OF TWO COMPANIES The Problem, Fuji Heavy Industries and Subaru in the 1980's Prodrive and Fuji Heavy Industries: the Development of the Relationship The Sales and Marketing Results Portrait of the Partner Jaguar, Jaguarsport and Le Mans Racing and XJS and Raising Profile with TWR The Marketing Concept The Campaign and Sales and Marketing Results The Billion Dollar Road to Ford and Grand Prix PART THREE: CONCLUSIONS Lessons from the Cases |
| Beschreibung: | 1 Online-Ressource (192 p S.) |
| Format: | Document |
Internformat
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Datensatz im Suchindex
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| id | DE-604.BV037279792 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:55:08Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021192610 |
| oclc_num | 873773024 |
| open_access_boolean | |
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| physical | 1 Online-Ressource (192 p S.) |
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| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Palgrave Macmillan |
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| spelling | Beck-Burridge, Martin 1941- Verfasser (DE-588)1265059322 aut Sports sponsorship and brand development The Subaru and Jaguar stories. - Ebook. - Originally published in: 2000 Martin Beck-Burridge, Jeremy Walton Basingstoke Palgrave Macmillan 2001 1 Online-Ressource (192 p S.) txt rdacontent c rdamedia cr rdacarrier Adobe Ebook Reader PART ONE: THE BACKGROUND Introduction Sport, Sponsorship and Marketing PART TWO: THE STORY OF TWO COMPANIES The Problem, Fuji Heavy Industries and Subaru in the 1980's Prodrive and Fuji Heavy Industries: the Development of the Relationship The Sales and Marketing Results Portrait of the Partner Jaguar, Jaguarsport and Le Mans Racing and XJS and Raising Profile with TWR The Marketing Concept The Campaign and Sales and Marketing Results The Billion Dollar Road to Ford and Grand Prix PART THREE: CONCLUSIONS Lessons from the Cases Document Sales & marketing bicssc Road transport industries bicssc Sport & leisure industries bicssc Business and Management eflch Sales & marketing / bicssc Road transport industries / bicssc Sport & leisure industries / bicssc Business and Management / eflch Walton, Jeremy 1946- Sonstige (DE-588)1265058997 oth http://www.palgraveconnect.com/doifinder/10.1057/9780230508224 Verlag Volltext |
| spellingShingle | Beck-Burridge, Martin 1941- Sports sponsorship and brand development The Subaru and Jaguar stories. - Ebook. - Originally published in: 2000 Sales & marketing bicssc Road transport industries bicssc Sport & leisure industries bicssc Business and Management eflch Sales & marketing / bicssc Road transport industries / bicssc Sport & leisure industries / bicssc Business and Management / eflch |
| title | Sports sponsorship and brand development The Subaru and Jaguar stories. - Ebook. - Originally published in: 2000 |
| title_auth | Sports sponsorship and brand development The Subaru and Jaguar stories. - Ebook. - Originally published in: 2000 |
| title_exact_search | Sports sponsorship and brand development The Subaru and Jaguar stories. - Ebook. - Originally published in: 2000 |
| title_full | Sports sponsorship and brand development The Subaru and Jaguar stories. - Ebook. - Originally published in: 2000 Martin Beck-Burridge, Jeremy Walton |
| title_fullStr | Sports sponsorship and brand development The Subaru and Jaguar stories. - Ebook. - Originally published in: 2000 Martin Beck-Burridge, Jeremy Walton |
| title_full_unstemmed | Sports sponsorship and brand development The Subaru and Jaguar stories. - Ebook. - Originally published in: 2000 Martin Beck-Burridge, Jeremy Walton |
| title_short | Sports sponsorship and brand development |
| title_sort | sports sponsorship and brand development the subaru and jaguar stories ebook originally published in 2000 |
| title_sub | The Subaru and Jaguar stories. - Ebook. - Originally published in: 2000 |
| topic | Sales & marketing bicssc Road transport industries bicssc Sport & leisure industries bicssc Business and Management eflch Sales & marketing / bicssc Road transport industries / bicssc Sport & leisure industries / bicssc Business and Management / eflch |
| topic_facet | Sales & marketing Road transport industries Sport & leisure industries Business and Management Sales & marketing / bicssc Road transport industries / bicssc Sport & leisure industries / bicssc Business and Management / eflch |
| url | http://www.palgraveconnect.com/doifinder/10.1057/9780230508224 |
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