Raising the corporate umbrella: Corporate communications in the twenty-first century. - Ebook. - Originally published in: 2001
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke
Palgrave Macmillan
2001
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| Schlagworte: | |
| Online-Zugang: | UBR01 Volltext |
| Beschreibung: | Adobe Ebook Reader Raising the Corporate Umbrella: The 21st Century Need Talking Heads: CEO as Spokesperson Organisational Learning: Interaction Between Marketing, Public Relations, and Management Balancing Corporate Branding Policies in Multibusiness Companies. The Role of Integrated Communication and Integrated Marketing Communication Corporate Branding and Advertising Spanning the Global Environment Marketing Public Relations Crisis Communication Management: Protecting and Enhancing Corporate Reputation and Identity Takeover/Merger: The Jaws Mentality Visioning and Intellectual Capital Corporate and Marketing Communications: Interaction + Integration = Synergy |
| Beschreibung: | 1 Online-Ressource (432 p S.) |
| Format: | Document |
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| id | DE-604.BV037279787 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:55:08Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021192606 |
| oclc_num | 873772996 |
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| physical | 1 Online-Ressource (432 p S.) |
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| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Palgrave Macmillan |
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| spelling | Kitchen, Philip J. Verfasser aut Raising the corporate umbrella Corporate communications in the twenty-first century. - Ebook. - Originally published in: 2001 Philip J. Kitchen, Don E. Schultz Basingstoke Palgrave Macmillan 2001 1 Online-Ressource (432 p S.) txt rdacontent c rdamedia cr rdacarrier Adobe Ebook Reader Raising the Corporate Umbrella: The 21st Century Need Talking Heads: CEO as Spokesperson Organisational Learning: Interaction Between Marketing, Public Relations, and Management Balancing Corporate Branding Policies in Multibusiness Companies. The Role of Integrated Communication and Integrated Marketing Communication Corporate Branding and Advertising Spanning the Global Environment Marketing Public Relations Crisis Communication Management: Protecting and Enhancing Corporate Reputation and Identity Takeover/Merger: The Jaws Mentality Visioning and Intellectual Capital Corporate and Marketing Communications: Interaction + Integration = Synergy Document Business communication & presentation bicssc Business and Management eflch Business communication & presentation / bicssc Business and Management / eflch Schultz, Don E. Sonstige oth http://www.palgraveconnect.com/doifinder/10.1057/9780230554580 Verlag Volltext |
| spellingShingle | Kitchen, Philip J. Raising the corporate umbrella Corporate communications in the twenty-first century. - Ebook. - Originally published in: 2001 Business communication & presentation bicssc Business and Management eflch Business communication & presentation / bicssc Business and Management / eflch |
| title | Raising the corporate umbrella Corporate communications in the twenty-first century. - Ebook. - Originally published in: 2001 |
| title_auth | Raising the corporate umbrella Corporate communications in the twenty-first century. - Ebook. - Originally published in: 2001 |
| title_exact_search | Raising the corporate umbrella Corporate communications in the twenty-first century. - Ebook. - Originally published in: 2001 |
| title_full | Raising the corporate umbrella Corporate communications in the twenty-first century. - Ebook. - Originally published in: 2001 Philip J. Kitchen, Don E. Schultz |
| title_fullStr | Raising the corporate umbrella Corporate communications in the twenty-first century. - Ebook. - Originally published in: 2001 Philip J. Kitchen, Don E. Schultz |
| title_full_unstemmed | Raising the corporate umbrella Corporate communications in the twenty-first century. - Ebook. - Originally published in: 2001 Philip J. Kitchen, Don E. Schultz |
| title_short | Raising the corporate umbrella |
| title_sort | raising the corporate umbrella corporate communications in the twenty first century ebook originally published in 2001 |
| title_sub | Corporate communications in the twenty-first century. - Ebook. - Originally published in: 2001 |
| topic | Business communication & presentation bicssc Business and Management eflch Business communication & presentation / bicssc Business and Management / eflch |
| topic_facet | Business communication & presentation Business and Management Business communication & presentation / bicssc Business and Management / eflch |
| url | http://www.palgraveconnect.com/doifinder/10.1057/9780230554580 |
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