Service is front stage: Positioning services for value advantage. - Ebook. - Originally published in: 2006
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Bibliographic Details
Main Author: Teboul, James (Author)
Format: Electronic eBook
Language:English
Published: Basingstoke Palgrave Macmillan 2006
Subjects:
Online Access:UBR01
Volltext
Item Description:Adobe Ebook Reader
Toward a New Definition of Services Services: The Front-Stage Experience The Service Triangle The Service-Intensity Matrix Finding and Keeping the Fit The Three Movements of Quality Balancing Supply and Demand From Industrial to Professional Services Managing the Change Process Conclusion
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field
Physical Description:1 Online-Ressource (176 p S.)
Format:Document

There is no print copy available.

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