Public relations for Asia: Ebook. - Originally published in: 2007
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke
Palgrave Macmillan
2007
|
| Schlagworte: | |
| Online-Zugang: | UBR01 Volltext |
| Beschreibung: | Adobe Ebook Reader PART 1: CONTEXT AND THEORY Context Theory Ethics PART 2: THE STRATEGY AND PLANNING OF PR Intro Issues And Audience Analysis Objectives And Overall Plan Structure Strategy In-House Or Consultancy Tactics Action Crisis Management Results/Research PART 3: PR SKILLS How to Write a Press Release How to Write a Feature How to Do a Media Interview How to Call a Journalist How to Generate Creative Ideas How to Design an Online Press Office How to Exploit New Media How to Plan and Run PR Events Internal Communications How to Stand Up and Present How to Write a Good Speech/Talk Briefing Design Work Using Language and Images to Influence People PART 4: CONCLUSION The Future of PR. This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world 'Lack of skilled talent is the largest single threat to the extraordinary growth of public relations in Asia. "PR for Asia" is the go to sourcebook that addresses that skills gap. It is a pragmatic guide, complete with intelligent analysis, proven as effective pr tools and useful examples from across the region.' - Paul Taaffe, chairman and chief executive of Hill & Knowlton worldwide 'Asia is the most exciting PR market in the world. This book not only critically analyses the nature and structure of PR now and in the future, but also offers a wealth of straight talking practical advice from how to write a PR plan to what to do when a difficult journalist rings you up.' - Danny Rogers, Editor, PR Week '15 years ago a student from the People's Republic of China told me she wanted to understand 'why Western Companies need Public Relations managers'. Today the question would be 'how should Asian companies best use public relations.' This book is a much needed source of guidance on how PR can work in what are now the largest markets for many organizations.' - Gary Davies, Professor of Corporate Reputation, Manchester Business School, UK 'Morris and Goldsworthy offer a unique combination of top level industry and academic experience. Public Relations for Asia is a must for anyone interested in public relations.' - Chang Yiru, Editor, CCTV 'Asia looks set to experience the sort of astonishing growth in public relations that the West has recently experienced. Morris and Goldsworthy look set to accelerate that growth.' - Mike Waterson, Chairman, World Advertising Research Center 'The book, like the authors, is full of knowledge, experience and thought provoking ideas.' - Lord Tim Bell, Chairman of Chime Communications plc and former PR adviser to Prime Minister Thatcher |
| Beschreibung: | 1 Online-Ressource (248 p S.) |
| Format: | Document |
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| 500 | |a PART 1: CONTEXT AND THEORY Context Theory Ethics PART 2: THE STRATEGY AND PLANNING OF PR Intro Issues And Audience Analysis Objectives And Overall Plan Structure Strategy In-House Or Consultancy Tactics Action Crisis Management Results/Research PART 3: PR SKILLS How to Write a Press Release How to Write a Feature How to Do a Media Interview How to Call a Journalist How to Generate Creative Ideas How to Design an Online Press Office How to Exploit New Media How to Plan and Run PR Events Internal Communications How to Stand Up and Present How to Write a Good Speech/Talk Briefing Design Work Using Language and Images to Influence People PART 4: CONCLUSION The Future of PR. | ||
| 500 | |a This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world | ||
| 500 | |a 'Lack of skilled talent is the largest single threat to the extraordinary growth of public relations in Asia. "PR for Asia" is the go to sourcebook that addresses that skills gap. It is a pragmatic guide, complete with intelligent analysis, proven as effective pr tools and useful examples from across the region.' - Paul Taaffe, chairman and chief executive of Hill & Knowlton worldwide 'Asia is the most exciting PR market in the world. This book not only critically analyses the nature and structure of PR now and in the future, but also offers a wealth of straight talking practical advice from how to write a PR plan to what to do when a difficult journalist rings you up.' - Danny Rogers, Editor, PR Week '15 years ago a student from the People's Republic of China told me she wanted to understand 'why Western Companies need Public Relations managers'. Today the question would be 'how should Asian companies best use public relations.' This book is a much needed source of guidance on how PR can work in what are now the largest markets for many organizations.' - Gary Davies, Professor of Corporate Reputation, Manchester Business School, UK 'Morris and Goldsworthy offer a unique combination of top level industry and academic experience. Public Relations for Asia is a must for anyone interested in public relations.' - Chang Yiru, Editor, CCTV 'Asia looks set to experience the sort of astonishing growth in public relations that the West has recently experienced. Morris and Goldsworthy look set to accelerate that growth.' - Mike Waterson, Chairman, World Advertising Research Center 'The book, like the authors, is full of knowledge, experience and thought provoking ideas.' - Lord Tim Bell, Chairman of Chime Communications plc and former PR adviser to Prime Minister Thatcher | ||
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| id | DE-604.BV037279669 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:55:08Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021192488 |
| oclc_num | 873772116 |
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| owner_facet | DE-355 DE-BY-UBR |
| physical | 1 Online-Ressource (248 p S.) |
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| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Palgrave Macmillan |
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| spelling | Morris, Trevor Verfasser aut Public relations for Asia Ebook. - Originally published in: 2007 Trevor Morris, Simon Goldsworthy Basingstoke Palgrave Macmillan 2007 1 Online-Ressource (248 p S.) txt rdacontent c rdamedia cr rdacarrier Adobe Ebook Reader PART 1: CONTEXT AND THEORY Context Theory Ethics PART 2: THE STRATEGY AND PLANNING OF PR Intro Issues And Audience Analysis Objectives And Overall Plan Structure Strategy In-House Or Consultancy Tactics Action Crisis Management Results/Research PART 3: PR SKILLS How to Write a Press Release How to Write a Feature How to Do a Media Interview How to Call a Journalist How to Generate Creative Ideas How to Design an Online Press Office How to Exploit New Media How to Plan and Run PR Events Internal Communications How to Stand Up and Present How to Write a Good Speech/Talk Briefing Design Work Using Language and Images to Influence People PART 4: CONCLUSION The Future of PR. This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world 'Lack of skilled talent is the largest single threat to the extraordinary growth of public relations in Asia. "PR for Asia" is the go to sourcebook that addresses that skills gap. It is a pragmatic guide, complete with intelligent analysis, proven as effective pr tools and useful examples from across the region.' - Paul Taaffe, chairman and chief executive of Hill & Knowlton worldwide 'Asia is the most exciting PR market in the world. This book not only critically analyses the nature and structure of PR now and in the future, but also offers a wealth of straight talking practical advice from how to write a PR plan to what to do when a difficult journalist rings you up.' - Danny Rogers, Editor, PR Week '15 years ago a student from the People's Republic of China told me she wanted to understand 'why Western Companies need Public Relations managers'. Today the question would be 'how should Asian companies best use public relations.' This book is a much needed source of guidance on how PR can work in what are now the largest markets for many organizations.' - Gary Davies, Professor of Corporate Reputation, Manchester Business School, UK 'Morris and Goldsworthy offer a unique combination of top level industry and academic experience. Public Relations for Asia is a must for anyone interested in public relations.' - Chang Yiru, Editor, CCTV 'Asia looks set to experience the sort of astonishing growth in public relations that the West has recently experienced. Morris and Goldsworthy look set to accelerate that growth.' - Mike Waterson, Chairman, World Advertising Research Center 'The book, like the authors, is full of knowledge, experience and thought provoking ideas.' - Lord Tim Bell, Chairman of Chime Communications plc and former PR adviser to Prime Minister Thatcher Document International business bicssc Business communication & presentation bicssc Media, information & communication industries bicssc Business and Management eflch International business / bicssc Business communication & presentation / bicssc Media, information & communication industries / bicssc Business and Management / eflch Goldsworthy, Simon Sonstige oth http://www.palgraveconnect.com/doifinder/10.1057/9780230583450 Verlag Volltext |
| spellingShingle | Morris, Trevor Public relations for Asia Ebook. - Originally published in: 2007 International business bicssc Business communication & presentation bicssc Media, information & communication industries bicssc Business and Management eflch International business / bicssc Business communication & presentation / bicssc Media, information & communication industries / bicssc Business and Management / eflch |
| title | Public relations for Asia Ebook. - Originally published in: 2007 |
| title_auth | Public relations for Asia Ebook. - Originally published in: 2007 |
| title_exact_search | Public relations for Asia Ebook. - Originally published in: 2007 |
| title_full | Public relations for Asia Ebook. - Originally published in: 2007 Trevor Morris, Simon Goldsworthy |
| title_fullStr | Public relations for Asia Ebook. - Originally published in: 2007 Trevor Morris, Simon Goldsworthy |
| title_full_unstemmed | Public relations for Asia Ebook. - Originally published in: 2007 Trevor Morris, Simon Goldsworthy |
| title_short | Public relations for Asia |
| title_sort | public relations for asia ebook originally published in 2007 |
| title_sub | Ebook. - Originally published in: 2007 |
| topic | International business bicssc Business communication & presentation bicssc Media, information & communication industries bicssc Business and Management eflch International business / bicssc Business communication & presentation / bicssc Media, information & communication industries / bicssc Business and Management / eflch |
| topic_facet | International business Business communication & presentation Media, information & communication industries Business and Management International business / bicssc Business communication & presentation / bicssc Media, information & communication industries / bicssc Business and Management / eflch |
| url | http://www.palgraveconnect.com/doifinder/10.1057/9780230583450 |
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