The rhetoric and reality of marketing: An international managerial approach. - Ebook. - Originally published in: 2003
Saved in:
| Format: | Electronic eBook |
|---|---|
| Language: | English |
| Published: |
Basingstoke
Palgrave Macmillan
2003
|
| Subjects: | |
| Online Access: | UBR01 Volltext |
| Item Description: | Adobe Ebook Reader Editorial Stance On The Rhetoric and Reality of Marketing: An International Managerial Perspective-- P.Kitchen The Rhetoric and Reality of Marketing In France-- P.Hetzel The Rhetoric and Reality of Marketing In the United Kingdom-- M.Evans The Rhetoric and Reality of Marketing In Cyprus-- I.Papasolomou-Doukakis The Rhetoric and Reality of Marketing In New Zealand-- L.Eagle The Rhetoric and Reality of Marketing In South Korea-- D.Yoon & I.Kim The Rhetoric and Reality of Marketing In Malaysia-- R.Mohd-Roslin The Rhetoric and Reality of Marketing In Bulgaria-- V.Blagoev The Rhetoric and Reality of Marketing In India-- A.Sadh & S.Tangirala Drawing the Strands Together-- P.Kitchen 'The book is an important tool for academics and practitioners who wish to develop an understanding of marketing as practised by firms within an international context.' - Journal of International Marketing and Marketing Research |
| Physical Description: | 1 Online-Ressource (224 p S.) |
| Format: | Document |
Staff View
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV037279551 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 110315s2003 sz |||| o||u| ||||||eng d | ||
| 020 | |z 9780230554702 |9 9780230554702 | ||
| 020 | |z 0230554709 |9 0230554709 | ||
| 035 | |a (OCoLC)873771269 | ||
| 035 | |a (DE-599)BVBBV037279551 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a sz |c XA-CH | ||
| 049 | |a DE-355 | ||
| 245 | 1 | 0 | |a The rhetoric and reality of marketing |b An international managerial approach. - Ebook. - Originally published in: 2003 |c Edited by Philip J. Kitchen |
| 264 | 1 | |a Basingstoke |b Palgrave Macmillan |c 2003 | |
| 300 | |a 1 Online-Ressource (224 p S.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Adobe Ebook Reader | ||
| 500 | |a Editorial Stance On The Rhetoric and Reality of Marketing: An International Managerial Perspective-- P.Kitchen The Rhetoric and Reality of Marketing In France-- P.Hetzel The Rhetoric and Reality of Marketing In the United Kingdom-- M.Evans The Rhetoric and Reality of Marketing In Cyprus-- I.Papasolomou-Doukakis The Rhetoric and Reality of Marketing In New Zealand-- L.Eagle The Rhetoric and Reality of Marketing In South Korea-- D.Yoon & I.Kim The Rhetoric and Reality of Marketing In Malaysia-- R.Mohd-Roslin The Rhetoric and Reality of Marketing In Bulgaria-- V.Blagoev The Rhetoric and Reality of Marketing In India-- A.Sadh & S.Tangirala Drawing the Strands Together-- P.Kitchen | ||
| 500 | |a 'The book is an important tool for academics and practitioners who wish to develop an understanding of marketing as practised by firms within an international context.' - Journal of International Marketing and Marketing Research | ||
| 538 | |a Document | ||
| 650 | 7 | |a Sales & marketing |2 bicssc | |
| 650 | 7 | |a Business and Management |2 eflch | |
| 650 | 4 | |a Sales & marketing / bicssc | |
| 650 | 4 | |a Business and Management / eflch | |
| 700 | 1 | |a Kitchen, Philip J. |e Sonstige |4 oth | |
| 856 | 4 | 0 | |u http://www.palgraveconnect.com/doifinder/10.1057/9780230554702 |x Verlag |3 Volltext |
| 912 | |a ZDB-40-PBM | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-021192370 | ||
| 966 | e | |u http://www.palgraveconnect.com/doifinder/10.1057/9780230554702 |l UBR01 |p ZDB-40-PBM |x Verlag |3 Volltext | |
Record in the Search Index
| _version_ | 1804143908176789504 |
|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV037279551 |
| collection | ZDB-40-PBM |
| ctrlnum | (OCoLC)873771269 (DE-599)BVBBV037279551 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02324nmm a2200409zc 4500</leader><controlfield tag="001">BV037279551</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">110315s2003 sz |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9780230554702</subfield><subfield code="9">9780230554702</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">0230554709</subfield><subfield code="9">0230554709</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)873771269</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV037279551</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">sz</subfield><subfield code="c">XA-CH</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The rhetoric and reality of marketing</subfield><subfield code="b">An international managerial approach. - Ebook. - Originally published in: 2003</subfield><subfield code="c">Edited by Philip J. Kitchen</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Basingstoke</subfield><subfield code="b">Palgrave Macmillan</subfield><subfield code="c">2003</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (224 p S.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Adobe Ebook Reader</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Editorial Stance On The Rhetoric and Reality of Marketing: An International Managerial Perspective-- P.Kitchen The Rhetoric and Reality of Marketing In France-- P.Hetzel The Rhetoric and Reality of Marketing In the United Kingdom-- M.Evans The Rhetoric and Reality of Marketing In Cyprus-- I.Papasolomou-Doukakis The Rhetoric and Reality of Marketing In New Zealand-- L.Eagle The Rhetoric and Reality of Marketing In South Korea-- D.Yoon & I.Kim The Rhetoric and Reality of Marketing In Malaysia-- R.Mohd-Roslin The Rhetoric and Reality of Marketing In Bulgaria-- V.Blagoev The Rhetoric and Reality of Marketing In India-- A.Sadh & S.Tangirala Drawing the Strands Together-- P.Kitchen</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">'The book is an important tool for academics and practitioners who wish to develop an understanding of marketing as practised by firms within an international context.' - Journal of International Marketing and Marketing Research</subfield></datafield><datafield tag="538" ind1=" " ind2=" "><subfield code="a">Document</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Sales & marketing</subfield><subfield code="2">bicssc</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Business and Management</subfield><subfield code="2">eflch</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sales & marketing / bicssc</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business and Management / eflch</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kitchen, Philip J.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://www.palgraveconnect.com/doifinder/10.1057/9780230554702</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-40-PBM</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-021192370</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.palgraveconnect.com/doifinder/10.1057/9780230554702</subfield><subfield code="l">UBR01</subfield><subfield code="p">ZDB-40-PBM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV037279551 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:55:08Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021192370 |
| oclc_num | 873771269 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | 1 Online-Ressource (224 p S.) |
| psigel | ZDB-40-PBM |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | The rhetoric and reality of marketing An international managerial approach. - Ebook. - Originally published in: 2003 Edited by Philip J. Kitchen Basingstoke Palgrave Macmillan 2003 1 Online-Ressource (224 p S.) txt rdacontent c rdamedia cr rdacarrier Adobe Ebook Reader Editorial Stance On The Rhetoric and Reality of Marketing: An International Managerial Perspective-- P.Kitchen The Rhetoric and Reality of Marketing In France-- P.Hetzel The Rhetoric and Reality of Marketing In the United Kingdom-- M.Evans The Rhetoric and Reality of Marketing In Cyprus-- I.Papasolomou-Doukakis The Rhetoric and Reality of Marketing In New Zealand-- L.Eagle The Rhetoric and Reality of Marketing In South Korea-- D.Yoon & I.Kim The Rhetoric and Reality of Marketing In Malaysia-- R.Mohd-Roslin The Rhetoric and Reality of Marketing In Bulgaria-- V.Blagoev The Rhetoric and Reality of Marketing In India-- A.Sadh & S.Tangirala Drawing the Strands Together-- P.Kitchen 'The book is an important tool for academics and practitioners who wish to develop an understanding of marketing as practised by firms within an international context.' - Journal of International Marketing and Marketing Research Document Sales & marketing bicssc Business and Management eflch Sales & marketing / bicssc Business and Management / eflch Kitchen, Philip J. Sonstige oth http://www.palgraveconnect.com/doifinder/10.1057/9780230554702 Verlag Volltext |
| spellingShingle | The rhetoric and reality of marketing An international managerial approach. - Ebook. - Originally published in: 2003 Sales & marketing bicssc Business and Management eflch Sales & marketing / bicssc Business and Management / eflch |
| title | The rhetoric and reality of marketing An international managerial approach. - Ebook. - Originally published in: 2003 |
| title_auth | The rhetoric and reality of marketing An international managerial approach. - Ebook. - Originally published in: 2003 |
| title_exact_search | The rhetoric and reality of marketing An international managerial approach. - Ebook. - Originally published in: 2003 |
| title_full | The rhetoric and reality of marketing An international managerial approach. - Ebook. - Originally published in: 2003 Edited by Philip J. Kitchen |
| title_fullStr | The rhetoric and reality of marketing An international managerial approach. - Ebook. - Originally published in: 2003 Edited by Philip J. Kitchen |
| title_full_unstemmed | The rhetoric and reality of marketing An international managerial approach. - Ebook. - Originally published in: 2003 Edited by Philip J. Kitchen |
| title_short | The rhetoric and reality of marketing |
| title_sort | the rhetoric and reality of marketing an international managerial approach ebook originally published in 2003 |
| title_sub | An international managerial approach. - Ebook. - Originally published in: 2003 |
| topic | Sales & marketing bicssc Business and Management eflch Sales & marketing / bicssc Business and Management / eflch |
| topic_facet | Sales & marketing Business and Management Sales & marketing / bicssc Business and Management / eflch |
| url | http://www.palgraveconnect.com/doifinder/10.1057/9780230554702 |
| work_keys_str_mv | AT kitchenphilipj therhetoricandrealityofmarketinganinternationalmanagerialapproachebookoriginallypublishedin2003 |