The rhetoric and reality of marketing: An international managerial approach. - Ebook. - Originally published in: 2003
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Basingstoke
Palgrave Macmillan
2003
|
| Schlagworte: | |
| Online-Zugang: | UBR01 Volltext |
| Beschreibung: | Adobe Ebook Reader Editorial Stance On The Rhetoric and Reality of Marketing: An International Managerial Perspective-- P.Kitchen The Rhetoric and Reality of Marketing In France-- P.Hetzel The Rhetoric and Reality of Marketing In the United Kingdom-- M.Evans The Rhetoric and Reality of Marketing In Cyprus-- I.Papasolomou-Doukakis The Rhetoric and Reality of Marketing In New Zealand-- L.Eagle The Rhetoric and Reality of Marketing In South Korea-- D.Yoon & I.Kim The Rhetoric and Reality of Marketing In Malaysia-- R.Mohd-Roslin The Rhetoric and Reality of Marketing In Bulgaria-- V.Blagoev The Rhetoric and Reality of Marketing In India-- A.Sadh & S.Tangirala Drawing the Strands Together-- P.Kitchen 'The book is an important tool for academics and practitioners who wish to develop an understanding of marketing as practised by firms within an international context.' - Journal of International Marketing and Marketing Research |
| Beschreibung: | 1 Online-Ressource (224 p S.) |
| Format: | Document |
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| id | DE-604.BV037279551 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:55:08Z |
| institution | BVB |
| language | English |
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| oclc_num | 873771269 |
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| physical | 1 Online-Ressource (224 p S.) |
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| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Palgrave Macmillan |
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| spelling | The rhetoric and reality of marketing An international managerial approach. - Ebook. - Originally published in: 2003 Edited by Philip J. Kitchen Basingstoke Palgrave Macmillan 2003 1 Online-Ressource (224 p S.) txt rdacontent c rdamedia cr rdacarrier Adobe Ebook Reader Editorial Stance On The Rhetoric and Reality of Marketing: An International Managerial Perspective-- P.Kitchen The Rhetoric and Reality of Marketing In France-- P.Hetzel The Rhetoric and Reality of Marketing In the United Kingdom-- M.Evans The Rhetoric and Reality of Marketing In Cyprus-- I.Papasolomou-Doukakis The Rhetoric and Reality of Marketing In New Zealand-- L.Eagle The Rhetoric and Reality of Marketing In South Korea-- D.Yoon & I.Kim The Rhetoric and Reality of Marketing In Malaysia-- R.Mohd-Roslin The Rhetoric and Reality of Marketing In Bulgaria-- V.Blagoev The Rhetoric and Reality of Marketing In India-- A.Sadh & S.Tangirala Drawing the Strands Together-- P.Kitchen 'The book is an important tool for academics and practitioners who wish to develop an understanding of marketing as practised by firms within an international context.' - Journal of International Marketing and Marketing Research Document Sales & marketing bicssc Business and Management eflch Sales & marketing / bicssc Business and Management / eflch Kitchen, Philip J. Sonstige oth http://www.palgraveconnect.com/doifinder/10.1057/9780230554702 Verlag Volltext |
| spellingShingle | The rhetoric and reality of marketing An international managerial approach. - Ebook. - Originally published in: 2003 Sales & marketing bicssc Business and Management eflch Sales & marketing / bicssc Business and Management / eflch |
| title | The rhetoric and reality of marketing An international managerial approach. - Ebook. - Originally published in: 2003 |
| title_auth | The rhetoric and reality of marketing An international managerial approach. - Ebook. - Originally published in: 2003 |
| title_exact_search | The rhetoric and reality of marketing An international managerial approach. - Ebook. - Originally published in: 2003 |
| title_full | The rhetoric and reality of marketing An international managerial approach. - Ebook. - Originally published in: 2003 Edited by Philip J. Kitchen |
| title_fullStr | The rhetoric and reality of marketing An international managerial approach. - Ebook. - Originally published in: 2003 Edited by Philip J. Kitchen |
| title_full_unstemmed | The rhetoric and reality of marketing An international managerial approach. - Ebook. - Originally published in: 2003 Edited by Philip J. Kitchen |
| title_short | The rhetoric and reality of marketing |
| title_sort | the rhetoric and reality of marketing an international managerial approach ebook originally published in 2003 |
| title_sub | An international managerial approach. - Ebook. - Originally published in: 2003 |
| topic | Sales & marketing bicssc Business and Management eflch Sales & marketing / bicssc Business and Management / eflch |
| topic_facet | Sales & marketing Business and Management Sales & marketing / bicssc Business and Management / eflch |
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