Understanding consumer choice: Ebook. - Originally published in: 2005
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Bibliographic Details
Main Author: Foxall, Gordon R. (Author)
Format: Electronic eBook
Language:English
Published: Basingstoke Palgrave Macmillan 2005
Subjects:
Online Access:UBR01
Volltext
Item Description:Adobe Ebook Reader
Acknowledgements List of Figures List of Tables Preface Marketing's Attitude Problem Consumer Behavior The Behavior of Consumer's Attitudes Prior Behavior The Situated Consumer Attitudes, Situations, and Behavior Patterns of Brand Choice Context and Cognition in Consumer Choice Intentional Behaviorism Notes Reference Index
Physical Description:1 Online-Ressource (280 p S.)
Format:Document

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