E-commerce: business, technology, society
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass. [u.a.]
Pearson Education
2011
|
| Ausgabe: | 7. ed., internat. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 900 S. Ill. |
| ISBN: | 9780273750840 0273750844 |
Internformat
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Datensatz im Suchindex
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Titel: E-commerce
Autor: Laudon, Kenneth C.
Jahr: 2011
Contents
1 INTRODUCTION TO E-COMMERCE_38
Learning Objectives 38
Facebook: The New Face of E-commerce? 39
1.1 E-commerce: The Revolution Is Just Beginning 42
The First Thirty Seconds 46
What Is E-commerce? 47
The Difference between E-commerce and E-business 47
Why Study E-commerce? 48
Eight Unique Features of E-commerce Technology 49
Ubiquity 49
Global Reach 51
Universal Standards 51
Richness 51
Interactivity 52
Information Density 52
Personalization/Customization 53
Social Technology: User Content Generation and Social Networking 53
Web 2:0: Play My Version 54
TYpes of E-commerce 56
Business-to-Consumer (B2C) E-commerce 56
Business-to-Business (B2B) E-commerce 56
Consumer-to-Consumer (C2C) E-commerce 57
Peer-to-Peer (P2P) E-commerce 58
Mobile Commerce (M-commerce) 58
Growth of the Internet and the Web 58
Origins and Growth of E-commerce 60
Technology and E-commerce in Perspective 61
Insighton Technology: Spider Webs, Bow Ties, Scale-Free Networks, and the Deep
Web 62
Potential Limitations on the Growth of B2C E-commerce 65
1.2 E-commerce: A Brief History 67
E-commerce 1995-2000: Innovation 67
Insighton Business: 'Noodlenomics' Guides Internet Investment in 2010 71
E-commerce 2001-2006: Consolidation 73
E-commerce 2006-Present: Reinvention 73
Assessing E-commerce: Successes, Surprises and Failures 73
Predictions for the Future: More Surprises 76
1.3 Understanding E-commerce: Organizing Themes 79
Technology: Infrastructure 79
Business: Basic Concepts 81
Society: Taming the Juggernaut 81
Insight on Society: Who Really Cares About Online Privacy? 82
Academic Disciplines Concerned with E-commerce 84
Technical Approaches 84
Behavioral Approaches 85
1.4 Case Study: The Pirate Bay. Stealing Media vs. Streaming Media 87
1.5 Review 92
Key Concepts 92
Questions 95
Projects 96
2 E-COMMERCE INFRASTRUCTURE: THE INTERNET AND THE WEB _98
Learning Objectives 98
Wikitude.me 99
2.1 The Internet: Technology Background 102
The Evolution ofthe Internet 1961-The Present 103
The Internet: Key Technology Concepts 104
Packet Switching 107
Transmission Control Protocol/Internet Protocol (TCP/IP) 109
IP Addresses 109
Domain Names, DNS, and URLs 111
Client/Server Computing 111
The New Client: The Emerging Mobile Platform 114
The Internet "Cloud Computing" Model: Software and Hardware as
Service 115
Other Internet Protocols and Utility Programs 116
Internet Protocols: HTTP, E-mail Protocols, FTP, leinet, and SSL 116
Utility Programs: Ping, Tracert, and Pathping 117
2.2 The Internet Today 119
The Internet Backbone 119
Internet Exchange Points 121
Campus Area Networks 123
Internet Service Providers 123
Intranets and Extranets 125
Who Governs the Internet? 126
2.3 Internet II: The Future Infrastructure 127
Limitations ofthe Current Internet 127
Insight on Society: Government Regulation and Surveillance of the Internet 128
The Internet2® Project 131
The Larger Internet II Technology Environment: The First Mile and the
LastMile 133
Fiber Optics and the Bandwidth Explosion in the First Mile 133
The Last Mile: Mobile Wireless Internet Access 134
Benefits of Internet II Technologies 140
IP Multicasting 141
Latency Solutions 143
Guaranteed Service Levels and Lower Error Rates 143
Declining Costs 143
2.4 The World Wide Weh 143
Hypertext 145
Markup Languages 147
Standardized Generalized Markup Language (SGML) 147
HyperText Markup Language (HTML) 147
Extensible Markup Language (XML) 148
Web Servers and Clients 149
Web Browsers 151
2.5 The Internet and the Web: Features 151
E-mail 152
Instant Messaging 152
Search Engines 152
Intelligent Agents (Bots) 155
Online Forums and Chat 156
Streaming Media 157
Cookies 157
Web 2.0 Features and Services 158
Online Social Networks 158
Blogs 158
Really Simple Syndication (RSS) 159
Podcasting 159
Wikis 160
Music and Video Services 160
Internet Telephony 161
Internet Television 161
Telepresence and Video Conferencing 162
Online Software and Web Services: Web Apps, Widgets and Gadgets 163
M-commerce Applications: The Next Big Thing 164
Insight on Technology: Apps for Everything: The App Ecosystem 165
2.6 Gase Study: Akamai Technologies: When Demand Exceeds Capacity
168
2.7 Review 172
Key Concepts 172
Questions 176
Projects 176
3 BUILDING E-COMMERCE WEB SITES_178
Learning Objectives 178
Tommy Hilfiger Right-Sizes Its Web Store 179
3.1 Building an E-commerce Web Site: A Systematic Approach 183
Pieces ofthe Site-Building Puzzle 183
Planning: The Systems Development Life Cycle 184
Systems Analysis/Planning: Identify Business Objectives, System Functionality,
and Information Requirements 185
System Design: Hardware and Software Platforms 187
Building the System: In-House versus Outsourcing 187
Build Your Own versus Outsourcing 187
Host Your Own versus Outsourcing 191
Insight on Business: Curly Hak and MotorMouths: Getting Started on the
Cheap 192
Testing the System 194
Implementation and Maintenance 194
Factors in Optimizing Web Site Performance 195
Web Site Budgets 196
3.2 Choosing Software 197
Simple versus Multi-tiered Web Site Architecture 197
Web Server Software 199
Site Management Tools 199
Dynamic Page Generation Tbols 200
Application Servers 203
E-commerce Merchant Server Software Functionality 203
Online Catalog 204
Shopping Cart 204
Credit-Card Processing 205
Merchant Server Software Packages (E-commerce Suites) 205
Choosing an E-commerce Suite 205
Building Your Own E-commerce Site: Web Services and Open Source
Options 207
3.3 Choosing the Hardware for an E-commerce Site 208
Right-Sizing Your Hardware Platform: The Demand Side 209
Right-Sizing Your Hardware Platform: The Supply Side 212
3.4 Other E-commerce Site Tools 215
Web Site Design: Basic Business Considerations 216
Tbols for Web Site Optimization 217
Tbols for Interactivity and Active Content 218
Bling for Your Blog: Web 2.0 Design Elements 219
CGI (Common Gateway Interface) 219
Active Server Pages (ASP) 220
Java, Java Server Pages (JSP), and JavaScript 220
ActiveX and VBScript 221
ColdFusion 221
Personalization Tbols 222
The Information Policy Set 222
Insight on Society: Designing for Accessibility with Web 2.0 223
3.5 Gase Study: REI Climbs the Web Mountain 226
3.6 Review 231
Key Concepts 231
Questions 234
Projects 235
4 E-COMMERCE SECURITY AND PAYMENT_236
Learning Objectives 236
Cyberwar: Mutually Assured Destruction 2.0 237
4.1 The E-commerce Security Environment 240
The Scope of the Problem 241
The Underground Economy Marketplace: The Value of Stolen
Information 243
What Is Good E-commerce Security? 244
Dimensions of E-commerce Security 245
The Tension Between Security and Other Values 247
EaseofUse 247
Public Safety and the Criminal Uses of Security 247
4.2 Security Threats in the E-commerce Environment 248
Malicious Code 248
Unwanted Programs 252
Phishing and Identity Theft 254
Hacking and Cybervandalism 256
Credit Card Fraud/Theft 257
Spoofing (Pharming) and Spam (Junk) Web Sites 258
Denial of Service (DoS) and Distributed Denial of Service (dDoS) Attacks 259
Sniffing 259
Insider Attacks 260
Poorly Designed Server and Client Software 260
Mobile Platform Security 261
4.3 Technology Solutions 261
Protecting Internet Communications 262
Encryption 262
Symmetrie Key Encryption 263
Public Key Encryption 264
Public Key Encryption Using Digital Signatures and Hash Digests 266
Digital Envelopes 268
Digital Certificates and Public Key Infrastructure (PKI) 269
Limitations to Encryption Solutions 270
Insight on Society: Web Dogs and Anonymity 271
Securing Channels of Communication 273
Secure Sockets Layer (SSL) 273
Secure Hypertext Transfer Protocol (S-HTTP) 275
Virtual Private Networks 275
Protecting Networks 275
Firewalls 275
Protecting Servers and Clients 277
Operating System Security Enhancements 277
Anti-Virus Software 278
4.4 Management Policies, Business Procedures, and Public Laws 278
A Security Plan: Management Policies 278
The Role of Laws and Public Policy 281
Private and Private-Public Cooperation Efforts 281
Insight on Technology: Think Your Smartphone is Secure? 282
Government Policies and Controls on Encryption Software 285
OECD Guidelines 285
4.5 Payment Systems 286
Types of Payment Systems 286
Cash 286
Checking Transfer 286
Credit Card 287
Stored Value 287
Accumulating Balance 288
4.6 E-commerce Payment Systems 289
Online Credit Card Transactions 291
Credit Card E-commerce Enablers 292
Limitations of Online Credit Card Payment Systems 292
Digital Wallets 293
Digital Cash 293
Online Stored Value Payment Systems 294
Digital Accumulating Balance Payment Systems 295
Digital Checking Payment Systems 296
Mobile Payment Systems 296
4.7 Electronic Billing Presentment and Payment 297
Insight on Business: Mobile Payment's Future: WavePayMe, TextPayMe 298
Market Size and Growth 300
EBPP Business Models 300
4.8 Case Study: PayPal Has Company 302
4.9 Review 307
Key Concepts 307
Questions 312
Projects 313
5 BUSINESS MODELS FOR E-COMMERCE 314
Learning Objectives 314
Tweet Tweet: What's Your Business Model? 315
5.1 E-commerce Business Models 319
Introduction 319
Eight Key Elements of a Business Model 319
Value Proposition 320
Revenue Model 320
Market Opportunity 322
Competitive Environment 324
Competitive Advantage 324
Market Strategy 325
Organizational Development 326
Management Team 326
Categorizing E-commerce Business Models: Some Difficulties 327
Insight on Business: Online Grocers: Finding and Executing the Right
Model 328
5.2 Major Business-to-Consumer (B2C) Business Models 331
Portal 331
E-tailer 333
Insight on Technology: Can Bing Bong Google? 334
Content Provider 338
Transaction Broker 339
Market Creator 340
Service Provider 340
Community Provider 342
5.3 Major Business-to-Business (B2B) Business Models 343
E-distributor 343
E-procurement 343
Exchanges 345
Industry Consortia 345
Private Industrial Networks 346
5.4 Other E-commerce Business Models 347
Consumer-to-Consumer (C2C) Business Models 347
Peer-to-Peer (P2P) Business Models 348
M-commerce Business Models 348
Insight on Society: Where R U? Not Here! 350
E-commerce Enablers: The Gold Rush Model 352
5.5 How the Internet and the Web Change Business: Strategy, Structure,
and Process 352
Industry Structure 353
Industry Value Chains 356
Firm Value Chains 357
Firm Value Webs 358
Business Strategy 359
5.6 Case Study: Pandora and the Freemium Business Model 363
5.7 Review 368
Key Concepts 368
Questions 370
Projects 370
6 E-COMMERCE MARKETING_372
Learning Objectives 372
Netflix Strengthens and Defends Its Brand 373
6.1 Consumers Online: The Internet Audience and Consumer
Behavior 376
The Internet Audience 376
Internet Traffic Patterns: The Online Consumer Profile 377
Intensity and Scope of Usage 377
Demographics and Access 377
Type of Internet Connection: Broadband Impacts 379
Community Effects: Social Contagion 381
Lifestyle and Sociological Impacts 382
Media Choices and Multitasking : The Internet versus Other Media
Channels 383
Consumer Behavior Models 383
Profiles of Online Consumers 386
The Online Purchasing Decision 386
A Model of Online Consumer Behavior 388
Shoppers: Browsers and Buyers 390
What Consumers Shop for and Buy Online 393
Intentional Acts: How Shoppers Find Vendors Online 394
Why More People Don't Shop Online 394
Trust, Utility, and Opportunism in Online Markets 395
6.2 Basic Marketing Concepts 395
Feature Sets 396
Products, Brands, and the Branding Process 397
Segmenting, Targeting, and Positioning 399
Are Brands Rational? 399
Do Brands Last Forever? 401
Can Brands Survive the Internet? Brands and Price Dispersion on the
Internet 401
6.3 Internet Marketing Technologies 404
The Revolution in Internet Marketing Technologies 404
Web Transaction Logs 405
Supplementing the Logs: Cookies and Web Bugs 406
Databases, Data Warehouses, and Data Mining: Developing Profiles 410
Insight on Society: Every Move You Take, Every Click You Make, Well Be Traeking
You 411
Databases 413
Data Warehouses and Data Mining 414
Customer Relationship Management (CRM) Systems 417
Insight on Technology: The Long Tail: Big Hits and Big Misses 418
6.4 B2C and B2B E-commerce Marketing and Branding Strategies 421
Market Entry Strategies 421
Establishing the Customer Relationship 423
Advertising Networks 424
Permission Marketing 426
Affiliate Marketing 426
Viral Marketing in the Web 2.0 Milieu 427
Blog Marketing 428
Social Network Marketing and Social Shopping 429
Mobile Platform Marketing 430
Marketing Based on the Wisdom of Crowds 430
Insight on Business: Social Network Marketing: Let's Buy Together 431
Leveraging Brands 435
Customer Retention: Strengthening the Customer Relationship 436
Personalization and One-to-One Marketing 436
Customization and Customer Co-Production 438
Ttansactive Content 438
Customer Service 439
Net Pricing Strategies 440
Free and Freemium 442
Versioning 443
Bundling 444
Dynamic Pricing and Flash Marketing 445
Channel Strategies: Managing Channel Conflict 446
6.5 Gase Study: Building a Brand: ExchangeHunterJumper.com 448
6.6 Review 453
Key Concepts 453
Questions 456
Projects 457
7 E-COMMERCE ADVERTISING_458
Learning Objectives 458
Video Ads:Shoot,Click, Buy 459
7.1 Marketing Communications 462
Online Advertising 464
Display Ads: Banners and Pop-Ups 465
Rieh Media 468
Video Ads 469
Search Engine Advertising: Paid Search Engine Inclusion and Placement 470
Mobile Advertising: iAd and AdMob 477
Sponsorships 477
Referrals (Affiliate Relationship Marketing) 478
E-mail Marketing and the Spam Explosion 478
Online Catalogs 481
Social Marketing: Blogs, Social Networks and Games 483
Blog Advertising 484
Social Network Advertising 484
Game Advertising 485
Insight on Society: Marketing to Children of the Web in the Age of Social
Networks 486
Behavioral Targeting: Getting Personal 489
Mixing Offline and Online Marketing Communications 493
7.2 Understanding the Costs and Benefits of Online Marketing
Communications 494
Online Marketing Metrics: Lexicon 494
Insight on Business: Are the Very Rieh Different from You and Me? 496
How Well Does Online Advertising Work? 502
The Costs of Online Advertising 504
Software for Measuring Online Marketing Results 506
7.3 The Web Site as a Marketing Communications Tool 506
Domain Names 507
Search Engine Optimization 508
Insight on Technology: It's 10 P.M. Do You Know Who Is On Your Web
Site? 509
Web Site Functionality 512
7.4 Case Study: Instant Ads: Real-Time Marketing on Exchanges 516
7.5 Review 520
Key Concepts 520
Questions 522
Projects 523
8 ETHICS, LAW, AND E-COMMERCE_524
Learning Objectives 524
Discovering Law and Ethics in a Virtual World 525
8.1 Understanding Ethical, Social, and Political Issues
in E-commerce 528
A Model For Organizing the Issues 529
Basic Ethical Concepts: Responsibility, Accountability, and Liability 531
Analyzing Ethical Dilemmas 533
Candidate Ethical Principles 534
8.2 Privacy and Information Rights 535
Information Collected at E-commerce Sites 536
Social Networks and Privacy 538
Profiling and Behavioral Targeting 539
The Internet and Government Invasions of Privacy:
E-commerce Surveillance 543
Legal Protections 544
Informed Consent 546
The FTC's Fair Information Practices Principles 547
The European Data Protection Directive 550
Private Industry Self-Regulation 550
Privacy Advocacy Groups 552
The Emerging Privacy Protection Business 552
Technological Solutions 552
Insight on Business: Chief Privacy Offieers 553
Insight on Technology: The Privacy Tug of War: Advertisers vs Consumers 558
8.3 Intellectual Property Rights 561
Types of Intellectual Property Protection 562
Copyright: The Problem of Perfect Copies and Encryption 562
Look and Feel 563
Fair Use Doctrine 563
The Digital Millennium Copyright Act of 1998 564
Patents: Business Methods and Processes 567
E-commerce Patents 568
Patent Reform 571
Trademarks: Online Infringement and Dilution 572
Trademarks and the Internet 572
Cybersquatting and Brandjacking 573
Cyberpiracy 573
Meta tagging 575
Keywording 576
Linking 576
Framing 577
Challenge: Balancing the Protection of Property with Other Values 578
8.4 Governance 578
Who Governs E-commerce and the Internet? 579
Can the Internet Be Controlled? 580
Public Government and Law 581
Taxation 582
Net Neutrality 584
8.5 Public Safety and Weifare 585
Protecting Children 585
Cigarettes, Gambling, and Drugs: Is the Web Really Borderless? 587
Insight on Society: The Internet Drug Bazaar 588
8.6 Case Study: The Google Book Settlements Is It Fair? 592
8.7 Review 596
Key Concepts 596
Questions 600
Projects 600
9 ONLINE MEDIA 602
Learning Objectives 602
Information Wants to Be Expensive 603
9.1 Online Content 607
Content Audience and Market: Where Are the Eyeballs and the Money? 607
Media Utilization 607
Internet and Traditional Media: Cannibalization Versus
Complementarity 609
Media Revenues 610
TWo Models of the Digital Content Delivery: Paid and User-Generated
Content 611
Free or Fee: Attitudes About Paying for Content and the Tblerance for
Advertising 614
Media Industry Structure 612
Media Convergence: Technology, Content, and Industry Structure 615
Technological Convergence 615
Content Convergence 615
Industry Convergence 617
Online Content Revenue Models and Business Processes 618
Making a Profit with Online Content: From Free to Fee 620
Key Challenges Facing Content Producers and Owners 622
Tfechnology 622
Cost 622
Distribution Channels and Cannibalization 623
Digital Rights Management (DRM) 623
9.2 The Online Publishing Industry 624
Insight on Business: Who Owns Your Files? 625
Online Newspapers 628
Audience Size and Growth 629
Newspaper Business Models 630
Convergence 632
Challenges: Disruptive Technologies 633
Books: The Evolution of E-books 634
E-books 635
Book Audience Size and Growth 638
E-book Industry Revenue Models 639
Convergence 639
Insight on Society: The Future of Books 643
9.3 The Online Entertainment Industry 645
Online Entertainment Audience Size and Growth 647
Online Traditional Entertainment 647
User-Generated Content: Where Does It Fit? 648
Content 649
Online Entertainment Industry Revenue Models 649
Convergence 649
Insight on Technology: Hollywood Meets the Internet: Round 3 653
9.4 Case Study: Google and YouTube Together: Pass the Popcorn While
This Ad Plays 655
9.5 Review 659
Key Concepts 659
Questions 664
Projects 665
10 SOCIAL NETWORKS AND COMMUNITIES 666
Learning Objectives 666
Social Network Fever Spreads to the Professions 667
10.1 Social Networks and Online Communities 669
What Is an Online Social Network? 670
The Difference Between Social Networks and Portals 671
The Growth of Social Networks and Online Communities 671
Turning Social Networks Into Businesses 673
Types of Social Networks and Their Business Models 673
Social Network Features and Technologies 675
The Future of Social Networks 675
10.2 Online Auctions 676
Insight on Technology: Social Operating Systems: Google vs. Facebook 677
Defining and Measuring the Growth of Auctions and Dynamic Pricing 679
Why Are Auctions So Populär? Benefits and Costs of Auctions 681
Benefits of Auctions 681
Risks and Costs of Auctions for Consumers and Businesses 682
Market-Maker Benefits: Auctions as an E-commerce Business Model 683
Types and Examples of Auctions 684
Internet Auction Basics 684
Types of Auctions 686
When to Use Auctions (and for What) in Business 691
Seiler and Consumer Behavior at Auctions 693
Seiler Profits: Arrival Rate, Auction Length, and Number of Units 693
Auction Prices: Are They the Lowest? 693
Consumer Trust in Auctions 695
When Auction Markets Fail: Fraud and Abuse in Auctions 695
Insight on Society: Swoopo: Online Auction or Game of Chance? 696
10.3 E-commerce Portals 698
The Growth and Evolution of Portals 698
Types of Portals: General Purpose and Vertical Market 700
Insight on Business: The Transformation of AOL 701
Portal Business Models 706
10.4 Case Study: eBay: Is the Party Over? 708
10.5 Review 711
Key Concepts 711
Questions 716
Projects 717
11 E-COMMMERCE RETAIUNG AND SERVICES_718
Learning Objectives 718
Blue Nile Sparkies For Your Cleopatra 719
11.1 The Online Retail Sector 723
The Retail Industry 724
Online Retailing 726
E-commerce Retail: The Vision 726
The Online Retail Sector Tbday 727
Multi-channel Integration 729
11.2 Analyzing the Viabüity of Online Firms 730
Strategie Analysis 731
Financial Analysis 732
11.3 E-commerce in Action: E-tailing Business Models 733
Virtual Merchants 734
E-commerce in Action: Amazon.com 734
Multi-channel Merchants: Brick-and-Clicks 742
Catalog Merchants 744
Manufacturer-Direct 745
Common Themes in Online Retailing 746
11.4 The Service Sector: Offline and Online 748
Insight on Technology: Using the Web to Shop Till You Drop 749
What Are Services? 751
Categorizing Service Industries 751
Knowledge and Information Intensity 752
Personalization and Customization 752
11.5 Online Financial Services 752
Financial Services Industry Trends 753
Online Financial Consumer Behavior 755
Online Banking and Brokerage 755
Multi-channel vs. Pure Online Financial Services Firms 757
Financial Portals and Account Aggregators 758
Online Mortgage and Lending Services 759
Online Insurance Services 760
Online Real Estate Services 761
11.6 Online Travel Services 763
Why Are Online Travel Services So Populär? 763
Insight on Society: Hotel Tax Battle: The Online Travel Industry vs Local Government
764
The Online Travel Market 766
Online Travel Industry Dynamics 766
Insight on Business: Zipcars 767
11.7 Online Career Services 770
It's Just Information: The Ideal Web Business? 771
Online Recruitment Industry Trends 773
11.8 Case Study: Open Table: Your Reservation Is Waiting 775
11.9 Review 779
Key Concepts 779
Questions 786
Projects 787
12 B2B E-COMMERCE 790
Learning Objectives 790
Volkswagen Builds Its B2B Net Marketplace 791
12.1 B2B E-commerce and Supply Chain Management 794
Defining and Measuring the Growth of B2B Commerce 795
The Evolution of B2B Commerce 795
The Growth of B2B E-commerce 2009-2013 797
Industry Forecasts 798
Potential Benefits of B2B E-commerce 799
The Procurement Process and the Supply Chain 799
Types of Procurement 800
The Role of Existing Legacy Computer Systems 801
Trends in Supply Chain Management and Collaborative Commerce 803
Supply Chain Simplification 803
Electronic Data Interchange (EDI) 803
Supply Chain Management Systems 806
Collaborative Commerce 807
Insighton Technology: RFID Autoidentification: Making Your Supply
Chain Visible 808
Main Types of Internet-based B2B Commerce 811
12.2 Net Marketplaces 812
The Variety and Characteristics of Net Marketplaces 812
Types of Net Marketplaces 812
E-distributors 814
E-procurement 815
Exchanges 816
Industry Consortia 819
The Long-Term Dynamics of Net Marketplaces 821
12.3 Private Industrial Networks 823
What Are Private Industrial Networks? 823
Characteristics of Private Industrial Networks 824
Private Industrial Networks and Collaborative Commerce 825
Insight on Business: Wal-Mart Develops a Private Industrial Network 826
Implementation Barriers 828
Industry-Wide Private Industrial Networks 829
The Long-Term Dynamics of Private Industrial Networks 830
12.4 Case Study: Elemica: Cooperation, Collaboration, and Community
831
12.5 Review 836
Key Concepts 836
Questions 841
Projects 841
References 843
Index 859
Credits 899 |
| any_adam_object | 1 |
| author | Laudon, Kenneth C. 1944- Traver, Carol Guercio |
| author_GND | (DE-588)123875196 (DE-588)133425061 |
| author_facet | Laudon, Kenneth C. 1944- Traver, Carol Guercio |
| author_role | aut aut |
| author_sort | Laudon, Kenneth C. 1944- |
| author_variant | k c l kc kcl c g t cg cgt |
| building | Verbundindex |
| bvnumber | BV037276500 |
| classification_rvk | QP 650 QR 760 ST 610 |
| ctrlnum | (OCoLC)762093819 (DE-599)BVBBV037276500 |
| discipline | Informatik Wirtschaftswissenschaften |
| edition | 7. ed., internat. ed. |
| format | Book |
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| id | DE-604.BV037276500 |
| illustrated | Illustrated |
| indexdate | 2024-09-06T04:01:31Z |
| institution | BVB |
| isbn | 9780273750840 0273750844 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021189359 |
| oclc_num | 762093819 |
| open_access_boolean | |
| owner | DE-862 DE-BY-FWS |
| owner_facet | DE-862 DE-BY-FWS |
| physical | 900 S. Ill. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Pearson Education |
| record_format | marc |
| spellingShingle | Laudon, Kenneth C. 1944- Traver, Carol Guercio E-commerce business, technology, society Online-Marketing (DE-588)7706419-7 gnd Informationstechnik (DE-588)4026926-7 gnd Internet (DE-588)4308416-3 gnd Telemarketing (DE-588)4215401-7 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4026926-7 (DE-588)4308416-3 (DE-588)4215401-7 (DE-588)4592128-3 |
| title | E-commerce business, technology, society |
| title_alt | E-commerce 2010 |
| title_auth | E-commerce business, technology, society |
| title_exact_search | E-commerce business, technology, society |
| title_full | E-commerce business, technology, society by Kenneth Laudon ; Carol Guercio Traver |
| title_fullStr | E-commerce business, technology, society by Kenneth Laudon ; Carol Guercio Traver |
| title_full_unstemmed | E-commerce business, technology, society by Kenneth Laudon ; Carol Guercio Traver |
| title_short | E-commerce |
| title_sort | e commerce business technology society |
| title_sub | business, technology, society |
| topic | Online-Marketing (DE-588)7706419-7 gnd Informationstechnik (DE-588)4026926-7 gnd Internet (DE-588)4308416-3 gnd Telemarketing (DE-588)4215401-7 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Online-Marketing Informationstechnik Internet Telemarketing Electronic Commerce |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021189359&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT laudonkennethc ecommercebusinesstechnologysociety AT travercarolguercio ecommercebusinesstechnologysociety AT laudonkennethc ecommerce2010 AT travercarolguercio ecommerce2010 |
Inhaltsverzeichnis
Schweinfurt Magazin
| Signatur: |
2900 07536 |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |