Holdings: Strategic Retail Management

Strategic Retail Management: text and international cases

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Bibliographic Details
Main Authors:	Zentes, Joachim 1947- (Author), Morschett, Dirk 1970- (Author), Schramm-Klein, Hanna 1974- (Author)
Format:	Book
Language:	English
Published:	Wiesbaden Gabler 2011
Edition:	2. ed.
Subjects:	Einzelhandelsbetrieb Einzelhandel Strategisches Management Fallstudiensammlung
Online Access:	Inhaltstext Inhaltsverzeichnis
Physical Description:	VIII, 445 S. Ill., graph. Darst., Kt.
ISBN:	9783834925367 3834925365

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MARC


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Record in the Search Index

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adam_text	IMAGE 1 CONTENTS PREFACE V INTRODUCTION 1 PART I FUNCTIONS, FORMATS AND PLAYERS IN RETAILING 1 RETAIL FUNCTIONS 7 CASE STUDY: BEST BUY 16 2 RETAIL FORMATS - FOOD 25 CASE STUDY: AHOLD 37 3 RETAIL FORMATS - GENERAL MERCHANDISE 49 CASE STUDY: IKEA 61 4 ONLINE RETAILING AND MULTICHANNEL RETAILING 71 CASE STUDY: NEXT 84 5 NEW COMPETITORS - VERTICAL STRATEGIES OF MANUFACTURERS 93 CASE STUDY: NIKE 105 6 NEW COMPETITORS - VERTICALS AND VERTICAL RETAILERS 115 CASE STUDY: C&A 124 PART II STRATEGIC MARKETING IN RETAILING 7 GROWTH STRATEGIES 135 CASE STUDY: MIGROS 147 8 THE INTERNATIONALISATION OF RETAILING 155 CASE STUDY: A.S. WATSON 169 9 RETAIL BRANDING AND POSITIONING 179 CASE STUDY: TKMAXX 192 PART III MARKETING MIX IN RETAILING 10 STORE LOCATION - TRADING AREA ANALYSIS AND SITE SELECTION 203 CASE STUDY: SITE SELECTION AT 7-ELEVEN 216 11 MERCHANDISE AND CATEGORY MANAGEMENT 227 CASE STUDY: DECATHLON 241 BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/1010074156 DIGITALISIERT DURCH IMAGE 2 VIII CONTENTS 12 PRICING 251 CASE STUDY: CARREFOUR 264 13 INSTORE M A R K E T I NG 273 CASE STUDY: GALERIES LAFAYETTE 285 14 CUSTOMER RELATIONSHIP MANAGEMENT 297 CASE STUDY: TESCO 309 PART IV BUYING, LOGISTICS AND PERFORMANCE MEASUREMENT 15 BUYING - STRATEGY AND CONCEPTS 321 CASE STUDY: COOPERNIC 333 16 LOGISTICS - PHYSICAL DISTRIBUTION 341 CASE STUDY: SAINSBURY'S 355 17 LOGISTICS - SUPPLY CHAIN MANAGEMENT AND INFORMATION MANAGEMENT 363 CASE STUDY: PROCTER & GAMBLE AND WALMART 374 18 MONITORING OPERATIONAL AND FINANCIAL PERFORMANCE 383 CASE STUDY: METRO 395 REFERENCES 403 INDEX 441
any_adam_object	1
author	Zentes, Joachim 1947- Morschett, Dirk 1970- Schramm-Klein, Hanna 1974-
author_GND	(DE-588)115533907 (DE-588)1020699256 (DE-588)124525563
author_facet	Zentes, Joachim 1947- Morschett, Dirk 1970- Schramm-Klein, Hanna 1974-
author_role	aut aut aut
author_sort	Zentes, Joachim 1947-
author_variant	j z jz d m dm h s k hsk
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ctrlnum	(OCoLC)711854182 (DE-599)DNB1010074156
dewey-full	381.106
dewey-hundreds	300 - Social sciences
dewey-ones	381 - Commerce (Trade)
dewey-raw	381.106
dewey-search	381.106
dewey-sort	3381.106
dewey-tens	380 - Commerce, communications, transportation
discipline	Wirtschaftswissenschaften
edition	2. ed.
format	Book
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isbn	9783834925367 3834925365
language	English
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physical	VIII, 445 S. Ill., graph. Darst., Kt.
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spelling	Zentes, Joachim 1947- Verfasser (DE-588)115533907 aut Strategic Retail Management text and international cases Joachim Zentes ; Dirk Morschett ; Hanna Schramm-Klein 2. ed. Wiesbaden Gabler 2011 VIII, 445 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Einzelhandelsbetrieb (DE-588)4013974-8 gnd rswk-swf Einzelhandel (DE-588)4127747-8 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Einzelhandel (DE-588)4127747-8 s Strategisches Management (DE-588)4124261-0 s DE-604 Einzelhandelsbetrieb (DE-588)4013974-8 s 1\p DE-604 Morschett, Dirk 1970- Verfasser (DE-588)1020699256 aut Schramm-Klein, Hanna 1974- Verfasser (DE-588)124525563 aut X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=3671241&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021185627&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Zentes, Joachim 1947- Morschett, Dirk 1970- Schramm-Klein, Hanna 1974- Strategic Retail Management text and international cases Einzelhandelsbetrieb (DE-588)4013974-8 gnd Einzelhandel (DE-588)4127747-8 gnd Strategisches Management (DE-588)4124261-0 gnd
subject_GND	(DE-588)4013974-8 (DE-588)4127747-8 (DE-588)4124261-0 (DE-588)4522595-3
title	Strategic Retail Management text and international cases
title_auth	Strategic Retail Management text and international cases
title_exact_search	Strategic Retail Management text and international cases
title_full	Strategic Retail Management text and international cases Joachim Zentes ; Dirk Morschett ; Hanna Schramm-Klein
title_fullStr	Strategic Retail Management text and international cases Joachim Zentes ; Dirk Morschett ; Hanna Schramm-Klein
title_full_unstemmed	Strategic Retail Management text and international cases Joachim Zentes ; Dirk Morschett ; Hanna Schramm-Klein
title_short	Strategic Retail Management
title_sort	strategic retail management text and international cases
title_sub	text and international cases
topic	Einzelhandelsbetrieb (DE-588)4013974-8 gnd Einzelhandel (DE-588)4127747-8 gnd Strategisches Management (DE-588)4124261-0 gnd
topic_facet	Einzelhandelsbetrieb Einzelhandel Strategisches Management Fallstudiensammlung
url	http://deposit.dnb.de/cgi-bin/dokserv?id=3671241&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021185627&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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