Strategic Retail Management: text and international cases
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Gabler
2011
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | VIII, 445 S. Ill., graph. Darst., Kt. |
| ISBN: | 9783834925367 3834925365 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1805095552089587712 |
|---|---|
| adam_text |
IMAGE 1
CONTENTS
PREFACE V
INTRODUCTION 1
PART I FUNCTIONS, FORMATS AND PLAYERS IN RETAILING
1 RETAIL FUNCTIONS 7
CASE STUDY: BEST BUY 16
2 RETAIL FORMATS - FOOD 25
CASE STUDY: AHOLD 37
3 RETAIL FORMATS - GENERAL MERCHANDISE 49
CASE STUDY: IKEA 61
4 ONLINE RETAILING AND MULTICHANNEL RETAILING 71
CASE STUDY: NEXT 84
5 NEW COMPETITORS - VERTICAL STRATEGIES OF
MANUFACTURERS 93
CASE STUDY: NIKE 105
6 NEW COMPETITORS - VERTICALS AND VERTICAL RETAILERS 115
CASE STUDY: C&A 124
PART II STRATEGIC MARKETING IN RETAILING
7 GROWTH STRATEGIES 135
CASE STUDY: MIGROS 147
8 THE INTERNATIONALISATION OF RETAILING 155
CASE STUDY: A.S. WATSON 169
9 RETAIL BRANDING AND POSITIONING 179
CASE STUDY: TKMAXX 192
PART III MARKETING MIX IN RETAILING
10 STORE LOCATION - TRADING AREA ANALYSIS AND SITE SELECTION 203
CASE STUDY: SITE SELECTION AT 7-ELEVEN 216
11 MERCHANDISE AND CATEGORY MANAGEMENT 227
CASE STUDY: DECATHLON 241
BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/1010074156
DIGITALISIERT DURCH
IMAGE 2
VIII CONTENTS
12 PRICING 251
CASE STUDY: CARREFOUR 264
13 INSTORE M A R K E T I NG 273
CASE STUDY: GALERIES LAFAYETTE 285
14 CUSTOMER RELATIONSHIP MANAGEMENT 297
CASE STUDY: TESCO 309
PART IV BUYING, LOGISTICS AND PERFORMANCE MEASUREMENT
15 BUYING - STRATEGY AND CONCEPTS 321
CASE STUDY: COOPERNIC 333
16 LOGISTICS - PHYSICAL DISTRIBUTION 341
CASE STUDY: SAINSBURY'S 355
17 LOGISTICS - SUPPLY CHAIN MANAGEMENT AND INFORMATION MANAGEMENT 363
CASE STUDY: PROCTER & GAMBLE AND WALMART 374 18 MONITORING OPERATIONAL
AND FINANCIAL PERFORMANCE 383
CASE STUDY: METRO 395
REFERENCES 403
INDEX 441 |
| any_adam_object | 1 |
| author | Zentes, Joachim 1947- Morschett, Dirk 1970- Schramm-Klein, Hanna 1974- |
| author_GND | (DE-588)115533907 (DE-588)1020699256 (DE-588)124525563 |
| author_facet | Zentes, Joachim 1947- Morschett, Dirk 1970- Schramm-Klein, Hanna 1974- |
| author_role | aut aut aut |
| author_sort | Zentes, Joachim 1947- |
| author_variant | j z jz d m dm h s k hsk |
| building | Verbundindex |
| bvnumber | BV037272686 |
| classification_rvk | QQ 440 |
| ctrlnum | (OCoLC)711854182 (DE-599)DNB1010074156 |
| dewey-full | 381.106 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 381 - Commerce (Trade) |
| dewey-raw | 381.106 |
| dewey-search | 381.106 |
| dewey-sort | 3381.106 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| indexdate | 2024-07-20T11:01:06Z |
| institution | BVB |
| isbn | 9783834925367 3834925365 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021185627 |
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| physical | VIII, 445 S. Ill., graph. Darst., Kt. |
| publishDate | 2011 |
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| publisher | Gabler |
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| spelling | Zentes, Joachim 1947- Verfasser (DE-588)115533907 aut Strategic Retail Management text and international cases Joachim Zentes ; Dirk Morschett ; Hanna Schramm-Klein 2. ed. Wiesbaden Gabler 2011 VIII, 445 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Einzelhandelsbetrieb (DE-588)4013974-8 gnd rswk-swf Einzelhandel (DE-588)4127747-8 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Einzelhandel (DE-588)4127747-8 s Strategisches Management (DE-588)4124261-0 s DE-604 Einzelhandelsbetrieb (DE-588)4013974-8 s 1\p DE-604 Morschett, Dirk 1970- Verfasser (DE-588)1020699256 aut Schramm-Klein, Hanna 1974- Verfasser (DE-588)124525563 aut X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=3671241&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021185627&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Zentes, Joachim 1947- Morschett, Dirk 1970- Schramm-Klein, Hanna 1974- Strategic Retail Management text and international cases Einzelhandelsbetrieb (DE-588)4013974-8 gnd Einzelhandel (DE-588)4127747-8 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4013974-8 (DE-588)4127747-8 (DE-588)4124261-0 (DE-588)4522595-3 |
| title | Strategic Retail Management text and international cases |
| title_auth | Strategic Retail Management text and international cases |
| title_exact_search | Strategic Retail Management text and international cases |
| title_full | Strategic Retail Management text and international cases Joachim Zentes ; Dirk Morschett ; Hanna Schramm-Klein |
| title_fullStr | Strategic Retail Management text and international cases Joachim Zentes ; Dirk Morschett ; Hanna Schramm-Klein |
| title_full_unstemmed | Strategic Retail Management text and international cases Joachim Zentes ; Dirk Morschett ; Hanna Schramm-Klein |
| title_short | Strategic Retail Management |
| title_sort | strategic retail management text and international cases |
| title_sub | text and international cases |
| topic | Einzelhandelsbetrieb (DE-588)4013974-8 gnd Einzelhandel (DE-588)4127747-8 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Einzelhandelsbetrieb Einzelhandel Strategisches Management Fallstudiensammlung |
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