Creating the Nazi marketplace: commerce and consumption in the Third Reich
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge [u.a.]
Cambridge Univ. Press
2011
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Cover image Inhaltsverzeichnis |
| Beschreibung: | XIV, 277 S. Ill. |
| ISBN: | 9780521762533 9780521746366 |
Internformat
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| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Consumption (Economics) |z Germany |x History |y 20th century | |
| 650 | 4 | |a Consumer behavior |z Germany |x History |y 20th century | |
| 650 | 4 | |a Marketing |z Germany |x History |y 20th century | |
| 650 | 4 | |a National socialism | |
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Datensatz im Suchindex
| _version_ | 1804143894723559424 |
|---|---|
| adam_text | Titel: Creating the Nazi marketplace
Autor: Wiesen, S. Jonathan
Jahr: 2011
Contents
List of Figures page ix
Acknowledgments ÷ú
Glossary and Abbreviations xiii
Introduction J
The Nazi Economic Recovery: A Brief Overview 10
Organizing Concepts and Chapter Overviews 17
1 National Socialism and the Market 2.2.
The Nazi Marketplace 24
Visions of Consumption 34
Legislating Commercial Morality 42
Brand Names and the Quality Ethos 5 3
2 Commerce for the Community: Advertising, Marketing,
and Public Relations in Hitler s Germany 63
Advertising as Business Practice and Ideological Showpiece 64
Beyond the Ad: Marketing, Public Relations, and the
Pragmatics of Selling 75
Private Satisfaction, Public Good, and Profit: Opportunities
and Tensions in the Racial State 93
A Case Study in Ideological Marketing: Ludwig Roselius
and Kaffee HAG IO4
3 Rotary Clubs, Consumption, and the Nazis
Achievement Community
Rotary in the Third Reich
Rotary and the Nazi Leistungsgemeinschaft 12.6
Rotarians, Marketing, and Mass Consumption 133
Confronting the United States I4I
VII
viii Contents
4 Finding the Voice of the Consumer : The Society
for Consumer Research in the 1930s 153
William Vershofen and the Origins of German
Consumer Research 155
The Founding of the Society for Consumer Research 160
Shopping and Complaining in the Racial State: The
GfK Reports, 1936-1939 165
Smoking, Fashion, and Gender 171
The Consumer, the Human Being, and Psychological
Motivation 178
The GfK and the United States 185
5 World War II and the Virtuous Marketplace 191
Consumption During the War 192.
Competition and Marketing in Wartime Germany 197
Market Research During the War 210
The GfK and Nazi Imperialism 219
Conclusion 231
Archival Sources and Bibliography 245
Index 265
|
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| era | Geschichte 1900-2000 Geschichte 1933-1945 gnd |
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| spelling | Wiesen, S. Jonathan Verfasser (DE-588)1116982765 aut Creating the Nazi marketplace commerce and consumption in the Third Reich S. Jonathan Wiesen 1. publ. Cambridge [u.a.] Cambridge Univ. Press 2011 XIV, 277 S. Ill. txt rdacontent n rdamedia nc rdacarrier Geschichte 1900-2000 Geschichte 1933-1945 gnd rswk-swf Geschichte Wirtschaft Consumption (Economics) Germany History 20th century Consumer behavior Germany History 20th century Marketing Germany History 20th century National socialism Marketing (DE-588)4037589-4 gnd rswk-swf Nationalsozialismus (DE-588)4041316-0 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Deutschland Germany Economic conditions 1918-1945 Deutschland (DE-588)4011882-4 gnd rswk-swf Deutschland (DE-588)4011882-4 g Nationalsozialismus (DE-588)4041316-0 s Verbraucherverhalten (DE-588)4062644-1 s Marketing (DE-588)4037589-4 s Geschichte 1933-1945 z DE-604 http://assets.cambridge.org/97805217/46366/cover/9780521746366.jpg Cover image HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021183951&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Wiesen, S. Jonathan Creating the Nazi marketplace commerce and consumption in the Third Reich Geschichte Wirtschaft Consumption (Economics) Germany History 20th century Consumer behavior Germany History 20th century Marketing Germany History 20th century National socialism Marketing (DE-588)4037589-4 gnd Nationalsozialismus (DE-588)4041316-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
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| title | Creating the Nazi marketplace commerce and consumption in the Third Reich |
| title_auth | Creating the Nazi marketplace commerce and consumption in the Third Reich |
| title_exact_search | Creating the Nazi marketplace commerce and consumption in the Third Reich |
| title_full | Creating the Nazi marketplace commerce and consumption in the Third Reich S. Jonathan Wiesen |
| title_fullStr | Creating the Nazi marketplace commerce and consumption in the Third Reich S. Jonathan Wiesen |
| title_full_unstemmed | Creating the Nazi marketplace commerce and consumption in the Third Reich S. Jonathan Wiesen |
| title_short | Creating the Nazi marketplace |
| title_sort | creating the nazi marketplace commerce and consumption in the third reich |
| title_sub | commerce and consumption in the Third Reich |
| topic | Geschichte Wirtschaft Consumption (Economics) Germany History 20th century Consumer behavior Germany History 20th century Marketing Germany History 20th century National socialism Marketing (DE-588)4037589-4 gnd Nationalsozialismus (DE-588)4041316-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Geschichte Wirtschaft Consumption (Economics) Germany History 20th century Consumer behavior Germany History 20th century Marketing Germany History 20th century National socialism Marketing Nationalsozialismus Verbraucherverhalten Deutschland Germany Economic conditions 1918-1945 |
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