Language and technology:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2011
|
| Ausgabe: | 1. ed. |
| Schriftenreihe: | Intertext
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | IX, 111 S. Ill. |
| ISBN: | 9780415604161 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804143885598851072 |
|---|---|
| adam_text | Titel: Language and technology
Autor: Goddard, Angela
Jahr: 2011
contents
Acknowledgements ix
Unit one: In the beginning: language and
technology 1
Aims of this unit 1
Introduction: what is technology ? 1
Learning about technology 4
The marketing of communication tools 5
Technology and surveillance 7
Communication toys as surveillance: the Teddyphone 8
People-tracking: phone applications ( apps ) 9
Internet surveillance: Net Nanny products 9
Extension activities 10
Unit two: Communication repertoires and
multimodality 13
Aims of this unit 13
The language of new communication tools 15
Global communication? 16
Extension activities 18
Unit three: e-language 1 : txting; email;
discussion forums 21
Aims of this unit 21
The language of texting 21
The language of email 28
The language of discussion forums 38
Extension activities 43
Unit four: e-language 2: real-time writing;
social networking sites 45
Aims of this unit 45
Real-time writing 45
Contents
Social networking sites 51
Extension activities 53
Unit five: Is there anybody there?:
language and identity 55
Aims of this unit 55
Digital double 55
And now for the other double ... 58
Extension activities 61
Unit six: Just click here : the language
of prosumerism 63
Aims of this unit 63
Web 2.0 and prosumers 63
The debate over Web 2.0: the positives 65
The debate over Web 2.0: the negatives 66
Interactive advertising: just click here 68
Web 2.0 case studies: YouTube and LOLcats 70
Extension activity 75
Unit seven: Shock! Horror! The
representation of new technologies 77
Aims of this unit 77
What is representation? 77
Discourse with a small d 87
Commentaries 91
Further Reading 104
References 105
Index of terms 109
VI I I
Aimed at
А
-Level and beginning undergraduate students, Language andTechnology:
•
explores the history of new communication tools such as texting, Facebook and
online forums
•
examines the public discourses about these new tools
•
incorporates real texts such as adverts, newspaper articles and chatroom data
•
includes a comprehensive glossary of terms.
|
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| discipline | Informatik Sprachwissenschaft Anglistik / Amerikanistik Literaturwissenschaft |
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