Storytelling for user experience: crafting stories for better design
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Brooklyn, NY
Rosenfeld Media
2010
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXII, 298 S. Ill. |
| ISBN: | 1933820470 9781933820477 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804143877259526144 |
|---|---|
| adam_text | TABLE
OF
CONTENTS
Dedication
ІІІ
How to Use This Book
iv
Who Should Read This Book?
iv
What s in This Book?
V
What Comes with This Book?
V
Frequently Asked Questions
vi
Foreword
XX
CHAPTER
1
Why Stories?
1
What is a story?
4
There are many types of stories in UX design
5
More work? Not really!
10
More reading
11
Summary
12
CHAPTER
2
How UX Stories Work
13
Stories are more than just narrative
16
Stories have many roles in user experience design
20
Maybe you re not convinced
27
Summary
29
CHAPTER
3
Stories Start with Listening
(and Observing)
31
UX design requires good listening skills
33
Listening and observing leads to
better understanding
34
Table of Contents
ix
Being
listened to is addictive
38
Learn to be a good listener
39
Teach your team to listen
42
More reading
43
Summary
44
CHAPTER
4
The Ethics of Stories
45
Good research ethics—good storytelling
46
Professional societies give us
relevant ethics for stories
48
Acknowledge your own influence
49
Tell the story accurately
49
Keep the story authentic
51
End the story well
52
More reading
53
Summary
54
CHAPTER
5
Stories as Part of a UX Process
55
UX is a cross-disciplinary practice
58
Using stories in user experience design
is not a new idea
59
Stories can be part of many UX activities
61
More reading
65
Summary
66
Storytelling for User Experience
CHAPTER
6
Collecting Stories
(as Part of Research)
67
The best stories come from being there
69
Other sources of stories are all around you
70
Listen for stories
72
Get groups to tell stories to each other
74
Explore memorable incidents
75
You can observe stories, too
77
Tips for collecting stories
80
Write stories into your notes
86
More reading
90
Summary
91
CHAPTER
7
Selecting Stories
(as Part of Analysis)
93
Your first audience: yourself
94
What are you looking for?
96
Finding the stories
97
Finding stories in data
99
Building stories into
personas
100
Summary
103
CHAPTER
8
Using Stories for Design Ideas
105
Stories evolve through the design process
109
Brainstorming
for new stories: Generative stories
109
Brainstorming
helper: The storytelling game 111
Table of Contents
xi
Developing user research stories:
Generative stories (again)
Π
7
Incorporating your user research
into the
brainstorming
game
Π
8
Moving from
brainstorming
to concept:
Expressive stories
ПЭ
Stories that document design:
Prescriptive stories
122
Stories can be part of the brand story
126
More reading
127
Summary
128
CHAPTER
9
Evaluating with Stories
129
Using stories to create usability tasks
130
Turn user stories into instant usability tasks
131
Turning tasks into stories
132
Collecting stories just in time for usability testing
133
Using stories for reviews
134
Collecting stories during a usability test
134
More reading
136
Summary
137
CHAPTER
10
Sharing Stories
(Managing Up and Across)
139
Don t worry—everyone is a storyteller
140
Help the audience build the story you tell
141
if you don t know your audience well, try listening
141
xii
Storytelling for User Experience
A few audiences you may meet
142
More reading
153
Summary
154
CHAPTER
Π
Crafting a Story
155
What do we mean by craft ?
156
Stories get better with practice
157
Sometimes stories fail
158
Think carefully about your goals
159
Summary
161
CHAPTER
12
Considering the Audience
163
The relationship between the audience
and the story
164
Details from user research help ground stories
168
What if they think they know, but they don t?
169
Mirror stories are stories about ourselves
171
The relationship between you and the audience
172
How much are you like the audience?
173
Is your relationship to the story
the same as the audience s?
174
Do you bring different pieces of the puzzle?
175
Help them get from here to there
176
Use stories to advocate
178
Bring them home safely
180
More reading
182
Summary
183
Table of Contents
xiii
CHAPTER
13
Combining the Ingredients
of a Story
185
Perspective
186
Characters
194
Context
199
Imagery
205
Language of the story
207
Putting the ingredients together
208
Summary
210
CHAPTER
14
Developing Structure and Plot
211
Story structures are patterns
212
Story structure helps the audience,
the author, and the story
215
Useful story structures for UX stories
216
Using plot
230
Choosing a story structure and plot
235
Stories are more than the sum of their parts
236
More reading
237
Summary
238
CHAPTER
15
Ways to Tel! Stories
239
Telling oral stories
240
Written stories
250
Visual stories
254
Multimedia, video, or animated stories
260
Storytellixg for User
Experíente
Putting stories in your reports
264
Make presentations a story of their own
267
Choosing the medium for your story
272
More reading
273
Summary
274
CHAPTER
16
Try Something New
275
Index
281
Acknowledgments
293
About the Authors
295
Contributors
298
Table of Contents
xv
|
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| id | DE-604.BV037258745 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:54:38Z |
| institution | BVB |
| isbn | 1933820470 9781933820477 |
| language | English |
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| title | Storytelling for user experience crafting stories for better design |
| title_auth | Storytelling for user experience crafting stories for better design |
| title_exact_search | Storytelling for user experience crafting stories for better design |
| title_full | Storytelling for user experience crafting stories for better design Whitney Quesenbery ; Kevin Brooks |
| title_fullStr | Storytelling for user experience crafting stories for better design Whitney Quesenbery ; Kevin Brooks |
| title_full_unstemmed | Storytelling for user experience crafting stories for better design Whitney Quesenbery ; Kevin Brooks |
| title_short | Storytelling for user experience |
| title_sort | storytelling for user experience crafting stories for better design |
| title_sub | crafting stories for better design |
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