The psychology of advertising:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hove [u.a.]
Psychology Press
2011
|
| Ausgabe: | Reprint. |
| Schlagworte: | |
| Beschreibung: | XI, 331 S. Ill., graph. Darst. |
| ISBN: | 9780415442732 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
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| 007 | t | ||
| 008 | 110301s2011 xxuad|| |||| 00||| eng d | ||
| 020 | |a 9780415442732 |c hb : alk. paper |9 978-0-415-44273-2 | ||
| 035 | |a (OCoLC)698476981 | ||
| 035 | |a (DE-599)BVBBV037256358 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
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| 100 | 1 | |a Fennis, Bob M. |d 1968- |e Verfasser |0 (DE-588)141634375 |4 aut | |
| 245 | 1 | 0 | |a The psychology of advertising |c Bob M. Fennis and Wolfgang Stroebe |
| 250 | |a Reprint. | ||
| 264 | 1 | |a Hove [u.a.] |b Psychology Press |c 2011 | |
| 300 | |a XI, 331 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbewirkung |0 (DE-588)4189647-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kaufverhalten |0 (DE-588)4073331-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbepsychologie |0 (DE-588)4140889-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbepsychologie |0 (DE-588)4140889-5 |D s |
| 689 | 0 | 1 | |a Werbewirkung |0 (DE-588)4189647-6 |D s |
| 689 | 0 | 2 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | 3 | |a Kaufverhalten |0 (DE-588)4073331-2 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Stroebe, Wolfgang |d 1941- |e Verfasser |0 (DE-588)134194640 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-021169581 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804143873733165056 |
|---|---|
| any_adam_object | |
| author | Fennis, Bob M. 1968- Stroebe, Wolfgang 1941- |
| author_GND | (DE-588)141634375 (DE-588)134194640 |
| author_facet | Fennis, Bob M. 1968- Stroebe, Wolfgang 1941- |
| author_role | aut aut |
| author_sort | Fennis, Bob M. 1968- |
| author_variant | b m f bm bmf w s ws |
| building | Verbundindex |
| bvnumber | BV037256358 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5822 |
| callnumber-raw | HF5822 |
| callnumber-search | HF5822 |
| callnumber-sort | HF 45822 |
| callnumber-subject | HF - Commerce |
| classification_rvk | CW 7500 QP 631 |
| ctrlnum | (OCoLC)698476981 (DE-599)BVBBV037256358 |
| dewey-full | 659.101/9 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.101/9 |
| dewey-search | 659.101/9 |
| dewey-sort | 3659.101 19 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften |
| edition | Reprint. |
| format | Book |
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| id | DE-604.BV037256358 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:54:35Z |
| institution | BVB |
| isbn | 9780415442732 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021169581 |
| oclc_num | 698476981 |
| open_access_boolean | |
| owner | DE-N2 DE-20 DE-526 |
| owner_facet | DE-N2 DE-20 DE-526 |
| physical | XI, 331 S. Ill., graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Psychology Press |
| record_format | marc |
| spelling | Fennis, Bob M. 1968- Verfasser (DE-588)141634375 aut The psychology of advertising Bob M. Fennis and Wolfgang Stroebe Reprint. Hove [u.a.] Psychology Press 2011 XI, 331 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Werbewirkung (DE-588)4189647-6 gnd rswk-swf Kaufverhalten (DE-588)4073331-2 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 s Werbewirkung (DE-588)4189647-6 s Verbraucherverhalten (DE-588)4062644-1 s Kaufverhalten (DE-588)4073331-2 s 1\p DE-604 Stroebe, Wolfgang 1941- Verfasser (DE-588)134194640 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Fennis, Bob M. 1968- Stroebe, Wolfgang 1941- The psychology of advertising Verbraucherverhalten (DE-588)4062644-1 gnd Werbewirkung (DE-588)4189647-6 gnd Kaufverhalten (DE-588)4073331-2 gnd Werbepsychologie (DE-588)4140889-5 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4189647-6 (DE-588)4073331-2 (DE-588)4140889-5 |
| title | The psychology of advertising |
| title_auth | The psychology of advertising |
| title_exact_search | The psychology of advertising |
| title_full | The psychology of advertising Bob M. Fennis and Wolfgang Stroebe |
| title_fullStr | The psychology of advertising Bob M. Fennis and Wolfgang Stroebe |
| title_full_unstemmed | The psychology of advertising Bob M. Fennis and Wolfgang Stroebe |
| title_short | The psychology of advertising |
| title_sort | the psychology of advertising |
| topic | Verbraucherverhalten (DE-588)4062644-1 gnd Werbewirkung (DE-588)4189647-6 gnd Kaufverhalten (DE-588)4073331-2 gnd Werbepsychologie (DE-588)4140889-5 gnd |
| topic_facet | Verbraucherverhalten Werbewirkung Kaufverhalten Werbepsychologie |
| work_keys_str_mv | AT fennisbobm thepsychologyofadvertising AT stroebewolfgang thepsychologyofadvertising |