Ethical marketing decisions: the higher road
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Prentice Hall
2002
|
| Ausgabe: | transferred to digital print. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 322 S. Ill., graph. Darst. |
| ISBN: | 0205136273 |
Internformat
MARC
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| 245 | 1 | 0 | |a Ethical marketing decisions |b the higher road |c Gene R. Laczniak ; Patrick E. Murphy |
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| 264 | 1 | |a Upper Saddle River, NJ |b Prentice Hall |c 2002 | |
| 300 | |a XIV, 322 S. |b Ill., graph. Darst. | ||
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Datensatz im Suchindex
| _version_ | 1804143864180637696 |
|---|---|
| adam_text | Contents
Preface
ix
Chapter
1
Analyzing Marketing Ethics
1
Some Questions About Marketing Ethics
3
Different Types of Managers and Their Approaches to
Ethics
11
An Organizational View of Ethics
13
Frameworks for Ethical Decision Making
17
Ideas for Ethical Action
21
Conclusion
22
Chapter
2
Ethical Reasoning and Marketing Decisions
25
The Importance of Ethical Theory
27
Comprehensive Ethical Theories
28
Models of Marketing Ethics
42
Ideas for Ethical Action
48
Conclusion
51
Chapter
3
Ethics in Marketing Research
53
What Researchers Owe Respondents
56
What Researchers and Clients Owe One Another
62
What Researchers Owe the Public
66
Corporate Intelligence Gathering
68
Ideas for Ethical Action
72
Conclusion
75
Appendix
ЗА
Marketing Research Code of Ethics of the
American Marketing Association
76
Chapter
4
Product Management Ethics
81
Product Safety
84
Product Counterfeiting
89
The Ethics of Product Management
91
vi
Contents
How to Evaluate Ethics in Product Management
102
Ideas for Ethical Action
103
Conclusion
106
Chapter
5
Ethical Issues in Distribution, Retailing and Pricing
109
Channel of Distribution Issues
110
Pricing Issues
125
Ideas for Ethical Action
134
Conclusion
136
Appendix 5A NAPMCode
137
Appendix 5B Dayton Hudson Corporate Principles
138
Appendix 5C Ralphs Credo
139
Chapter
6
Ethical Concerns in Advertising
143
The Power and Complexity of Advertising
144
Advertising and Society
145
How Advertisers Use Moral Philosophy
151
Ethical Questions Facing Advertising
153
Positive Developments and Future Challenges for Ethics
in Advertising
167
Ideas for Ethical Action
170
Conclusion
172
Appendix 6A BBB Children s Advertising Review Unit
Advertising Policies
173
Appendix 6B American Advertising Federation
Principles
174
Appendix 6C American Association of Advertising
Agencies Policies
175
Advertising Examples
179
Chapter
7
Personal Selling Ethics
185
Consumer Irritation with Sales Efforts and Salespeople
185
Why Personal Selling Presents Particularly Difficult
Ethical Questions
188
Sales and the Law
189
The Gray Areas of Selling
191
Gifts and Entertainment: Areas That Are Not Unethical
Per
Se
194
When Are Salesreps Most Pressured to Compromise Their
Ethics?
196
Sales Management Ethics
197
Ideas for Ethical Action
199
A Simple Framework to Evaluate Sales Ethics
203
Conclusion
204
Appendix 7A The Ethics of Selling for Xerox
205
Contents
vu
Chapter
8
International Marketing Ethics
209
Motivations for Expanded Global Marketing
210
Causes
oř
Ethical Problems in International Marketing
211
World-Wide Codes of Ethics
218
Strategic Planning and International Marketing Ethics
221
Ideas for Ethical Action
225
Conclusion
228
Appendix 8A Caterpillar s Code of Worldwide Business
Conduct and Operating Principles
229
Chapter
9
The Ethics of Social, Professional, and Political Marketing
239
Social Marketing
241
Marketing by Professionals
250
Political Marketing
260
Conclusion
269
Appendix 9A Graduate Management Admission Council
Code
270
Appendix 9B American Bar Association Model Rules of
Professional Conduct
271
Appendix 9C Advertising Guidelines of the Council of
Medical Specialty Societies (CMSS)
272
Chapter
10
Implementing and Auditing Marketing Ethics
277
Organizing for Marketing Ethics Implementation
278
Enacting Ethical Marketing Policies
288
The Concept of an Ethical Audit
292
An Ethical Audit for Marketing
295
Ideas for Ethical Action
297
Closing Comments
299
Appendix 10A The Security Pacific Credo and
Guidelines for Gifts
302
Appendix 10B Ethical Audit Questions for Marketing
303
About the Authors
312
Name Index
313
Subject Index
319
|
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| illustrated | Illustrated |
| indexdate | 2024-07-09T22:54:26Z |
| institution | BVB |
| isbn | 0205136273 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021163044 |
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| physical | XIV, 322 S. Ill., graph. Darst. |
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| spelling | Laczniak, Gene R. Verfasser aut Ethical marketing decisions the higher road Gene R. Laczniak ; Patrick E. Murphy transferred to digital print. Upper Saddle River, NJ Prentice Hall 2002 XIV, 322 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Unternehmensethik (DE-588)4202404-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Unternehmensethik (DE-588)4202404-3 s DE-604 Murphy, Patrick E. Verfasser aut Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021163044&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Laczniak, Gene R. Murphy, Patrick E. Ethical marketing decisions the higher road Unternehmensethik (DE-588)4202404-3 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4202404-3 (DE-588)4037589-4 |
| title | Ethical marketing decisions the higher road |
| title_auth | Ethical marketing decisions the higher road |
| title_exact_search | Ethical marketing decisions the higher road |
| title_full | Ethical marketing decisions the higher road Gene R. Laczniak ; Patrick E. Murphy |
| title_fullStr | Ethical marketing decisions the higher road Gene R. Laczniak ; Patrick E. Murphy |
| title_full_unstemmed | Ethical marketing decisions the higher road Gene R. Laczniak ; Patrick E. Murphy |
| title_short | Ethical marketing decisions |
| title_sort | ethical marketing decisions the higher road |
| title_sub | the higher road |
| topic | Unternehmensethik (DE-588)4202404-3 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Unternehmensethik Marketing |
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