Essentials of health care marketing:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Sudbury, Mass.
Jones & Bartlett Learning
2011
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Online-Zugang: | Table of contents Inhaltsverzeichnis |
| Beschreibung: | XX, 515 S. graph. Darst. 23 cm |
| ISBN: | 9780763783334 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV037229095 | ||
| 003 | DE-604 | ||
| 005 | 20230502 | ||
| 007 | t | ||
| 008 | 110216s2011 xxud||| |||| 00||| eng d | ||
| 010 | |a 2005027417 | ||
| 015 | |a GBA608393 |2 dnb | ||
| 020 | |a 9780763783334 |c pbk. |9 978-0-7637-8333-4 | ||
| 035 | |a (OCoLC)845737624 | ||
| 035 | |a (DE-599)BVBBV037229095 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-1050 |a DE-473 |a DE-1049 | ||
| 050 | 0 | |a RA410.56 | |
| 082 | 0 | |a 362.1068/8 | |
| 084 | |a QX 700 |0 (DE-625)142186: |2 rvk | ||
| 100 | 1 | |a Berkowitz, Eric N. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Essentials of health care marketing |c Eric N. Berkowitz |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Sudbury, Mass. |b Jones & Bartlett Learning |c 2011 | |
| 300 | |a XX, 515 S. |b graph. Darst. |c 23 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Medical care |x Marketing | |
| 650 | 4 | |a Marketing of Health Services | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Gesundheitswesen |0 (DE-588)4020775-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Gesundheitsvorsorge |0 (DE-588)4136584-7 |2 gnd |9 rswk-swf |
| 651 | 7 | |a USA |0 (DE-588)4078704-7 |2 gnd |9 rswk-swf | |
| 689 | 0 | 0 | |a Gesundheitswesen |0 (DE-588)4020775-4 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a USA |0 (DE-588)4078704-7 |D g |
| 689 | 1 | 1 | |a Gesundheitsvorsorge |0 (DE-588)4136584-7 |D s |
| 689 | 1 | 2 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/ecip0519/2005027417.html |3 Table of contents | |
| 856 | 4 | 2 | |m LoC Fremddatenuebernahme |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021142815&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-021142815 | |
Datensatz im Suchindex
| DE-BY-FWS_katkey | 396103 |
|---|---|
| _version_ | 1824554159119007744 |
| adam_text |
ESSENTIALS OF HEALTH CARE MARKETING / BERKOWITZ, ERIC N. : C2006
TABLE OF CONTENTS / INHALTSVERZEICHNIS
THE MEANING OF MARKETING
MARKETING STRATEGY
THE ENVIRONMENT OF MARKETING STRATEGY
BUYER BEHAVIOR
MARKETING RESEARCH
MARKET SEGMENTATION
DEVELOPING CUSTOMER LOYALTY
PRODUCT STRATEGY
PRICE
DISTRIBUTION
PROMOTION
ADVERTISING
SALES AND SALES MANAGEMENT
CONTROLLING AND MONITORING
APPENDIX A. GLOSSARY.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. |
| any_adam_object | 1 |
| author | Berkowitz, Eric N. |
| author_facet | Berkowitz, Eric N. |
| author_role | aut |
| author_sort | Berkowitz, Eric N. |
| author_variant | e n b en enb |
| building | Verbundindex |
| bvnumber | BV037229095 |
| callnumber-first | R - Medicine |
| callnumber-label | RA410 |
| callnumber-raw | RA410.56 |
| callnumber-search | RA410.56 |
| callnumber-sort | RA 3410.56 |
| callnumber-subject | RA - Public Medicine |
| classification_rvk | QX 700 |
| ctrlnum | (OCoLC)845737624 (DE-599)BVBBV037229095 |
| dewey-full | 362.1068/8 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 362 - Social problems and services to groups |
| dewey-raw | 362.1068/8 |
| dewey-search | 362.1068/8 |
| dewey-sort | 3362.1068 18 |
| dewey-tens | 360 - Social problems and services; associations |
| discipline | Soziologie Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000zc 4500</leader><controlfield tag="001">BV037229095</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20230502</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">110216s2011 xxud||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2005027417</subfield></datafield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">GBA608393</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780763783334</subfield><subfield code="c">pbk.</subfield><subfield code="9">978-0-7637-8333-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)845737624</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV037229095</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-1049</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">RA410.56</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">362.1068/8</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QX 700</subfield><subfield code="0">(DE-625)142186:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Berkowitz, Eric N.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Essentials of health care marketing</subfield><subfield code="c">Eric N. Berkowitz</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">3. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Sudbury, Mass.</subfield><subfield code="b">Jones & Bartlett Learning</subfield><subfield code="c">2011</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XX, 515 S.</subfield><subfield code="b">graph. Darst.</subfield><subfield code="c">23 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Medical care</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing of Health Services</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Gesundheitswesen</subfield><subfield code="0">(DE-588)4020775-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Gesundheitsvorsorge</subfield><subfield code="0">(DE-588)4136584-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Gesundheitswesen</subfield><subfield code="0">(DE-588)4020775-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Gesundheitsvorsorge</subfield><subfield code="0">(DE-588)4136584-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/toc/ecip0519/2005027417.html</subfield><subfield code="3">Table of contents</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">LoC Fremddatenuebernahme</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021142815&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-021142815</subfield></datafield></record></collection> |
| geographic | USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV037229095 |
| illustrated | Illustrated |
| indexdate | 2025-02-20T06:47:20Z |
| institution | BVB |
| isbn | 9780763783334 |
| language | English |
| lccn | 2005027417 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021142815 |
| oclc_num | 845737624 |
| open_access_boolean | |
| owner | DE-1050 DE-473 DE-BY-UBG DE-1049 |
| owner_facet | DE-1050 DE-473 DE-BY-UBG DE-1049 |
| physical | XX, 515 S. graph. Darst. 23 cm |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Jones & Bartlett Learning |
| record_format | marc |
| spellingShingle | Berkowitz, Eric N. Essentials of health care marketing Medical care Marketing Marketing of Health Services Marketing (DE-588)4037589-4 gnd Gesundheitswesen (DE-588)4020775-4 gnd Gesundheitsvorsorge (DE-588)4136584-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4020775-4 (DE-588)4136584-7 (DE-588)4078704-7 |
| title | Essentials of health care marketing |
| title_auth | Essentials of health care marketing |
| title_exact_search | Essentials of health care marketing |
| title_full | Essentials of health care marketing Eric N. Berkowitz |
| title_fullStr | Essentials of health care marketing Eric N. Berkowitz |
| title_full_unstemmed | Essentials of health care marketing Eric N. Berkowitz |
| title_short | Essentials of health care marketing |
| title_sort | essentials of health care marketing |
| topic | Medical care Marketing Marketing of Health Services Marketing (DE-588)4037589-4 gnd Gesundheitswesen (DE-588)4020775-4 gnd Gesundheitsvorsorge (DE-588)4136584-7 gnd |
| topic_facet | Medical care Marketing Marketing of Health Services Marketing Gesundheitswesen Gesundheitsvorsorge USA |
| url | http://www.loc.gov/catdir/toc/ecip0519/2005027417.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021142815&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT berkowitzericn essentialsofhealthcaremarketing |