Marketing scales handbook: multi-item measures for consumer insight research
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Chicago, Ill.
American Marketing Assoc.
|
| Schlagworte: | |
| Beschreibung: | Später erscheinen bei GCBII Productions, LLC |
| Beschreibung: | 1 Online-Ressource |
Internformat
MARC
| LEADER | 00000nmm a2200000 ca4500 | ||
|---|---|---|---|
| 001 | BV037226478 | ||
| 003 | DE-604 | ||
| 005 | 20210108 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 110215nuuuuuuuu |||| o||u| ||||||eng d | ||
| 035 | |a (DE-599)BVBBV037226478 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 084 | |a WIR 800f |2 stub | ||
| 245 | 1 | 0 | |a Marketing scales handbook |b multi-item measures for consumer insight research |c Gordon C. Bruner ; Paul J. Hensel |
| 264 | 1 | |a Chicago, Ill. |b American Marketing Assoc. | |
| 300 | |a 1 Online-Ressource | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Später erscheinen bei GCBII Productions, LLC | ||
| 650 | 0 | 7 | |a Multidimensionale Skalierung |0 (DE-588)4075090-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Messtechnik |0 (DE-588)4114575-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 0 | 1 | |a Multidimensionale Skalierung |0 (DE-588)4075090-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 1 | |a Multidimensionale Skalierung |0 (DE-588)4075090-5 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
| 689 | 2 | 1 | |a Messtechnik |0 (DE-588)4114575-6 |D s |
| 689 | 2 | |5 DE-604 | |
| 700 | 1 | |a Bruner, Gordon C. |d 1954- |e Sonstige |0 (DE-588)138917523 |4 oth | |
| 700 | 1 | |a Hensel, Paul J. |e Sonstige |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-021140247 | ||
Datensatz im Suchindex
| _version_ | 1804143829858648065 |
|---|---|
| any_adam_object | |
| author_GND | (DE-588)138917523 |
| building | Verbundindex |
| bvnumber | BV037226478 |
| classification_rvk | QP 611 |
| classification_tum | WIR 800f |
| ctrlnum | (DE-599)BVBBV037226478 |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01642nmm a2200433 ca4500</leader><controlfield tag="001">BV037226478</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20210108 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">110215nuuuuuuuu |||| o||u| ||||||eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV037226478</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 611</subfield><subfield code="0">(DE-625)141908:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 800f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing scales handbook</subfield><subfield code="b">multi-item measures for consumer insight research</subfield><subfield code="c">Gordon C. Bruner ; Paul J. Hensel</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Chicago, Ill.</subfield><subfield code="b">American Marketing Assoc.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Später erscheinen bei GCBII Productions, LLC</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Multidimensionale Skalierung</subfield><subfield code="0">(DE-588)4075090-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Messtechnik</subfield><subfield code="0">(DE-588)4114575-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Multidimensionale Skalierung</subfield><subfield code="0">(DE-588)4075090-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Multidimensionale Skalierung</subfield><subfield code="0">(DE-588)4075090-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Messtechnik</subfield><subfield code="0">(DE-588)4114575-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Bruner, Gordon C.</subfield><subfield code="d">1954-</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)138917523</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Hensel, Paul J.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-021140247</subfield></datafield></record></collection> |
| id | DE-604.BV037226478 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T22:53:53Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021140247 |
| open_access_boolean | |
| physical | 1 Online-Ressource |
| publishDateSort | 0000 |
| publisher | American Marketing Assoc. |
| record_format | marc |
| spelling | Marketing scales handbook multi-item measures for consumer insight research Gordon C. Bruner ; Paul J. Hensel Chicago, Ill. American Marketing Assoc. 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Später erscheinen bei GCBII Productions, LLC Multidimensionale Skalierung (DE-588)4075090-5 gnd rswk-swf Messtechnik (DE-588)4114575-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marketingforschung (DE-588)4200055-5 s Multidimensionale Skalierung (DE-588)4075090-5 s DE-604 Marketing (DE-588)4037589-4 s Marktforschung (DE-588)4037630-8 s Messtechnik (DE-588)4114575-6 s Bruner, Gordon C. 1954- Sonstige (DE-588)138917523 oth Hensel, Paul J. Sonstige oth |
| spellingShingle | Marketing scales handbook multi-item measures for consumer insight research Multidimensionale Skalierung (DE-588)4075090-5 gnd Messtechnik (DE-588)4114575-6 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4075090-5 (DE-588)4114575-6 (DE-588)4037589-4 (DE-588)4037630-8 (DE-588)4200055-5 |
| title | Marketing scales handbook multi-item measures for consumer insight research |
| title_auth | Marketing scales handbook multi-item measures for consumer insight research |
| title_exact_search | Marketing scales handbook multi-item measures for consumer insight research |
| title_full | Marketing scales handbook multi-item measures for consumer insight research Gordon C. Bruner ; Paul J. Hensel |
| title_fullStr | Marketing scales handbook multi-item measures for consumer insight research Gordon C. Bruner ; Paul J. Hensel |
| title_full_unstemmed | Marketing scales handbook multi-item measures for consumer insight research Gordon C. Bruner ; Paul J. Hensel |
| title_short | Marketing scales handbook |
| title_sort | marketing scales handbook multi item measures for consumer insight research |
| title_sub | multi-item measures for consumer insight research |
| topic | Multidimensionale Skalierung (DE-588)4075090-5 gnd Messtechnik (DE-588)4114575-6 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Multidimensionale Skalierung Messtechnik Marketing Marktforschung Marketingforschung |
| work_keys_str_mv | AT brunergordonc marketingscaleshandbookmultiitemmeasuresforconsumerinsightresearch AT henselpaulj marketingscaleshandbookmultiitemmeasuresforconsumerinsightresearch |