Handbook of marketing scales: multi-item measures for marketing and consumer behavior research
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles, Calif. [u.a.]
SAGE
2011
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Incl. bibliogr. references and index |
| Beschreibung: | XIV, 603 S. |
| ISBN: | 9781412980180 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV037215470 | ||
| 003 | DE-604 | ||
| 005 | 20181030 | ||
| 007 | t | ||
| 008 | 110209s2011 xxu |||| 00||| eng d | ||
| 010 | |a 2010026666 | ||
| 020 | |a 9781412980180 |c cloth |9 978-1-4129-8018-0 | ||
| 035 | |a (OCoLC)711809780 | ||
| 035 | |a (DE-599)BVBBV037215470 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-355 |a DE-2070s |a DE-83 |a DE-188 |a DE-1050 |a DE-739 |a DE-634 |a DE-M347 |a DE-945 |a DE-473 |a DE-N2 |a DE-703 |a DE-858 |a DE-91S |a DE-706 |a DE-523 |a DE-1051 |a DE-19 |a DE-863 |a DE-384 |a DE-20 |a DE-M49 |a DE-91 |a DE-1049 |a DE-521 |a DE-Eb1 |a DE-1102 | ||
| 050 | 0 | |a HF5415.3 | |
| 082 | 0 | |a 658.8/3 | |
| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 084 | |a PSY 470f |2 stub | ||
| 084 | |a PSY 435f |2 stub | ||
| 084 | |a WIR 803f |2 stub | ||
| 245 | 1 | 0 | |a Handbook of marketing scales |b multi-item measures for marketing and consumer behavior research |c [ed. by] William O. Bearden ... |
| 246 | 1 | 3 | |a Marketing scales |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Los Angeles, Calif. [u.a.] |b SAGE |c 2011 | |
| 300 | |a XIV, 603 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Incl. bibliogr. references and index | ||
| 650 | 0 | 7 | |a Forschung |0 (DE-588)4017894-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Multidimensionale Skalierung |0 (DE-588)4075090-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Methode |0 (DE-588)4038971-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherforschung |0 (DE-588)4187567-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4066724-8 |a Wörterbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 0 | 1 | |a Methode |0 (DE-588)4038971-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 1 | 1 | |a Multidimensionale Skalierung |0 (DE-588)4075090-5 |D s |
| 689 | 1 | |5 DE-188 | |
| 689 | 2 | 0 | |a Verbraucherforschung |0 (DE-588)4187567-9 |D s |
| 689 | 2 | 1 | |a Multidimensionale Skalierung |0 (DE-588)4075090-5 |D s |
| 689 | 2 | |5 DE-188 | |
| 689 | 3 | 0 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 3 | 1 | |a Forschung |0 (DE-588)4017894-8 |D s |
| 689 | 3 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Bearden, William O. |d 1945- |0 (DE-588)135686989 |4 edt | |
| 856 | 4 | 2 | |m Digitalisierung UB Regensburg |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021129451&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-021129451 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| DE-BY-863_location | 1000 |
|---|---|
| DE-BY-FWS_call_number | 1000/QP 611 B368(3) |
| DE-BY-FWS_katkey | 415300 |
| DE-BY-FWS_media_number | 083101277459 083101290912 |
| _version_ | 1806176155521253376 |
| adam_text | Detailed Contents
Preface
1.
Introduction
1
Criteria for Scale Deletions/Additions
1
Criteria for Deleting Scales
2
Criteria for Adding New Scales
2
Search Procedures
3
Marketing
3
Social Psychology, Applied Psychology, Management,
and Organizational Behavior
3
Format of the Book and Presentation of Measures
4
Caveats and Cautions
5
Evaluation of Measures
5
Construct Definition and Domain
5
Content Validity
5
Scale Dimensionality
6
Reliability
6
Test-Retest
7
Internal Consistency
7
Construct Validity
8
Convergent, Discriminant, and Nomological Validity
8
Known Group Validity
9
Other Issues to Consider
9
Representative Sampling
9
Psychometric Properties Cross-Nationally
9
Normative Information
9
Response Set Bias
10
Summary
10
References
11
2,
Traits and Individual Difference Variables
15
Scales Related to Interpersonal Orientation, Needs/Preferences, and Self-Concept
15
Ten-Item and Five-item Personality Inventories
(Gosling, Rentfrow, and Swann
2003) 15
Consumer Self-Confidence: CSC (Bearden, Hardesty, and Rose
2001) 18
Interpersonal Orientation: CAD Scale (Cohen
1967) 22
Long-Term
Orientation: LTO (Bearden, Money, and Nevins
2006) 26
Maximization (Schwartz
et al.
2002;
Nenkov
et al.
2008) 29
Need for Cognition: NFC (Cacioppo and Petty
1982) 32
Need to Evaluate:
NES (Jarvis
and Petty
1996) 36
Need for Touch: NFT (Peck and Childers
2003) 39
Consumer s Need for Uniqueness: CNFU
(Tian, Bearden,
and Hunter
2001) 42
Preference for Consistency: PFC (Cialdini,
Trost,
and Newsom
1995) 46
Independent and Interdependent Self-Construals (Singelis
1994) 49
Horizontal and Vertical Individualism and
Collectivism (Singelis
et al.
1995;
Triandis and Gelfand
1998) 52
Self-Concept Clarity: SCC (Campbell
et al.
1996) 56
Self-Concepts, Person Concepts, and Product Concepts (Malhotra
1981) 59
Vanity: Trait Aspects of Vanity (Netemeyer, Burton, and
Lichtenstein
1995) 62
Scales Related to Consumer Compulsiveness and Impulsiveness
65
Compulsive Buying Index (CBI): An Expanded Measure
(Ridgway, Kukar-Kinney, and Monroe
2008) 67
Compulsive Consumption: A Diagnostic Tool/Clinical Screener for
Classifying Compulsive Consumers (Faber and O Guinn
1989, 1992) 68
Hyperopia (Haws and Poynor
2008) 71
Impulsiveness: Buying Impulsiveness Scale (Rook and Fisher
1995) 73
Impulsiveness: Consumer Impulsiveness Scale: CIS
(Puri
1996) 75
General Self-Control (Tangney,
Baumeister,
and Boone
2004) 78
Consumer Spending Self-Control: CSSC (Haws and Bearden
2010) 80
Scales Related to Country Image and Affiliation
82
Country Image Scale (Martin and Eroglu
1993) 84
Country-of-Origin Scale (Parameswaran and Pisharodi
1994;
Pisharodi and Parameswaran
1992) 85
Ethnocentrism: Consumer Ethnocentrism:
CETSCALE (Shimp and Sharma
1987) 90
Scales Related to Consumer Opinion Leadership and Opinion Seeking
93
Market Maven: Propensity to Provide Marketplace and
Shopping Information (Feick and Price
1987) 93
Opinion Leadership (Childers
1986;
King and Summers
1970) 96
Opinion Leadership and Information Seeking (Reynolds and
Darden
1971) 101
Opinion Leaders and Opinion Seekers: OL and OS
(Flynn, Goldsmith, and Eastman
1996) 103
Scales Related to Innovativeness
106
Cognitive and Sensory Innovativeness (Venkatraman and Price
1990) 106
Domain Specific Innovativeness: DSI (Goldsmith and Hofacker
1991) 109
High in Emergent Nature Consumers (Hoffman, Kopalle, and Novak
2010) 112
Innovativeness: Consumer Innovativeness
(Manning, Bearden, and Madden
1995) 115
Innovativeness: Use Innovativeness (Price and Ridgway
1983) 118
The Technology Readiness Index (or Techqual™) (Parasuraman
2000) 121
Uniqueness: Desire for Unique Consumer Products:
DUCP (Lynn and Harris
1997) 124
Scales Related to Consumer Social Influence
127
Attention to Social Comparison Information: ATSCI
(Lennox and Wolfe
1984) 127
Balanced Inventory of Desirable Responding: BIDR (Paulhus
1993) 129
Intergenerational Communication and Influence on Consumption:
IGEN
Scales (Viswanathan, Childers, and Moore
2000) 133
Interpersonal Influence: Consumer Susceptibility to
Interpersonal Influence (Bearden, Netemeyer, and
Teel
1989) 136
Reference Group Influence: Consumer Susceptibility to
Reference Group Influence (Park and Lessig
1977) 140
Self-Monitoring Scale (Snyder
1974) 143
Self-Monitoring Scale: Revised Form (Lennox and Wolfe
1984) 146
TV Program Connectedness Scale (Russell, Norman, and Heckler
2004) 148
3.
Values and Goals
151
General Values
151
List of Values:
LOV
(Kahle 1983) 151
The Rokeach Value Survey:
RVS (Rokeach
1968, 1973) 155
Appendix to General Values
161
Moral Identity (Aquino and Reed
2002) 162
Values Related to Environmentalism and Socially Responsible Consumption
165
Attitudes Influencing Monetary Donations to Charitable
Organizations (Webb, Green, and Brashear
2000) 165
Environmentally Responsible Consumers: ECOSCALE
(Stone, Barnes, and Montgomery
1995) 168
GREEN Consumer Values (Haws,
Winterich,
and Naylor
2010) 172
Health Consciousness Scale: HCS (Gould
1988) 174
Leisure: Subjective Leisure Scales: SLS
(Unger
and Kernan
1983) 176
Socially Responsible Consumption Behavior: SRCB
(Antil
1984;
Antil and Bennett
1979) 179
Voluntary Simplicity Scale:
VSS
(Cowles and Crosby
1986;
Leonard-Barton
1981) 183
Values Related to Materialism and Possessions/Objects
188
Consumer Attitudes to Debt (Lea, Webley, and Walker
1995) 188
Frugality Scale
(Lastovička
et al.
1999) 190
Materialism Measure (Richins
1987) 192
Material Values (MVS): Short Forms (Richins
2004) 194
Materialism Scales (Belk
1984, 1985) 197
Materialistic Attitudes: MMA (Moschis and Churchill
1978) 201
Material Values (Richins and Dawson
1992) 203
Nostalgia Scale (Holbrook
1993) 207
Possessions: Attachment to Possessions (Ball and
Tasaki
1992) 210
Appendix to Materialism and Possessions/Objects
212
Product Retention Tendency: PRT (Haws
et al.
2010) 212
Money Attitude Scale: MAS (Yamauchi and
Templer 1982) 214
The Spendthrift-Tightwad Scale: ST-TW
(Rick, Cryder, and Loewenstein
2008) 216
Values Related to Goal Orientations and Planning
219
Behavioral Inhibition and Behavioral Activation Systems:
BIS/BAS Scales (Carver and White
1994) 219
Elaboration on Potential Outcomes:
ЕРО
Scale
(Nenkov,
Inman,
and Hulland
2008) 222
A Generalizable Scale of Propensity to Plan (Lynch
et al.
2010) 225
Polychronic Attitude Index:
PAI
(Kaufman, Lane, and Lindquist
1991) 228
Regulatory Focus Composite Scale: RF-COMP
(Haws, Dholakia, and Bearden
2010) 230
Regulatory Focus Questionnaire: RFQ (Higgins
et al.
2001) 232
Temporal Focus Scale: TFS (Shipp, Edwards, and Lambert
2009) 235
4.
Involvement, Information Processing, and Affect
237
Involvement General to Several Product Classes
237
Components of Involvement: CP
(Lastovička
and Gardner
1979) 237
Consumer
Involvement
Profiles:
CIP
(Laurent
and Kapferer
1985) 240
Enduring Involvement Index (Bloch, Sherrell, and Ridgway
1986) 247
New Involvement Profile: NIP (Jain and Srinivasan
1990) 249
Personal Involvement Inventory:
PII
(Zaichkowsky
1985) 252
PII
for Advertising:
РИА
(Zaichkowsky
1994) 256
Product Intelligence (Rijsdijk, Hultink, and Diamantopoulos
2007) 258
RPII and
ОРИ
(McQuarrie and Munson
1986) 262
Purchasing Involvement
264
Purchase Decision Involvement: PDI (Mittal
1989) 265
Purchasing Involvement:
PI (Slama
and Tashchian
1985) 267
Appendix to Involvement: Comparing Four Modified
Involvement Scales (Mittal
1995) 270
Scales Related to Information Processing: Optimal Stimulation Measures
272
Arousal Seeking Tendency: AST (Mehrabian and Russell
1974) 272
Change Seeking Index:
CSI
Short Form
(Steenkamp
and Baumgartner
1994) 276
Exploratory Buying Behavior Tendencies:
EBBT
(Baumgartner and
Steenkamp
1996) 278
Exploratory Tendencies in Consumer Behavior Scales:
ETCBS
(Raju
1980) 281
Appendix to Optimum Stimulation Levels: Reviewing/Integrating
Four OSL Measures
(Steenkamp
and Baumgartner
1992) 285
Scales Related to Processing Style
286
Analytic/Holistic Thinking Scale: AHS (Choi, Koo, and Choi
2007) 286
Behavioral Identification Form: BIF (Vallacher and Wegner
1989) 289
Situation-Specific Thinking Styles: STSS (Novak and Hoffman
2009) 292
Style of Processing Scale: SOP (Childers, Houston, and Heckler
1985) 295
Role Overload of the Wife (Reilly
1982) 297
Appendix: Derivation of Conflict Arousal Score
299
Scales Related to Affect
300
Brief Mood Introspection Scale: BMIS (Mayer and
Gaschke 1988) 300
Consumer Emotional Intelligence Scale: CEIS
(Kidwell, Hardesty, and Childers
2007) 302
Emotions: Consumption Emotions Set:
CES (Richins
1997) 306
Emotions: Dimensions of Emotions: PAD (Mehrabian and Russell
1974) 310
Mood Short Form: MSF (Peterson and
Sauber 1983) 313
Positive and Negative Affect Scales:
PANAS
(Watson, Clark, and Tellegen
1988) 315
5.
Reactions to Marketing Stimuli
317
Measures Related to Ad Emotions and Ad Content
317
Feelings Toward Ads (Edell and Burke
1987) 317
Informational and Transformational Ad Content
(Puto
and Wells
1984) 321
Response Profile: Viewer Response Profile: VRP
(Schlinger 1979) 324
Expertise, Trustworthiness, and Attractiveness
of Celebrity Endorsers (Ohanian
1990) 328
Public Opinion Toward Advertising (Pollay and Mittal
1993) 331
Skepticism Toward Advertising
(Obermiller
and
Spangenberg 1998) 333
Measures Related to Brand/Product Responses and Shopping Styles
336
Brand Experience Scale ¡Brakus,
Schmitt,
and Zarantello
2009) 336
Consumer Evaluations of Brand Extensions (Aaker and Keller
1990) 339
Brand Personality (Aaker
1997) 341
Gender Dimensions of Brand Personality (Grohmann
2009) 344
New Measure of Brand Personality: NMBP
(Gruens, Weijters, and
De Wulf 2009) 347
Meaning of Branded Products Scale (Strizhakova, Coulter, and Price
2008) 350
Centrality of Visual Product Aesthetics (Bloch, Brunei, and Arnold
2003) 354
Consumers Emotional Attachments to Brands
(Thomson, Maclnnis, and Park
2005) 356
Hedonic Shopping Motivations (Arnold and Reynolds
2003) 358
Hedonic and Utilitarian Consumer Attitudes (Batra and Ahtola
1991) 360
Hedonic/Utilitarian Attitudes: HED/UT
(Voss, Spangenberg,
and Grohmann
2003) 364
Hedonic and Utilitarian Shopping Values
(Babin,
Darden,
and Griffin
1994) 367
Attitude Toward Private Label Products Scale (Burton
et al.
1998) 370
Self-Brand Connection
(Escalas
and Bettman
2003) 372
Shopping Styles: Consumer Styles Inventory:
CSI (Sproles
and Kendall
1986;
Sproles and Sproles
1990) 374
Measures Related to Pricing Responses
378
Price Perception Scales
(Lichtenstein, Ridgway,
and Netemeyer
1993) 378
Pricing Tactic Persuasion Knowledge: PTPK
(Hardesty, Bearden, and Carlson
2007) 380
Value Consciousness and Coupon Proneness: VC and CP
(Lichtenstein,
Netemeyer, and Burton
1990) 384
6.
Attitudes About the Performance of Business Firms, Satisfaction and
Post-Purchase Behavior, Social Agencies, and the Marketplace
387
Consumer Attitudes Toward Business Practices and Marketing
387
Consumer Attitudes Toward Marketing and Consumerism
(Barksdale and
Darden
1972) 387
Consumer Attitudes Toward Marketplace Globalization
(Alden,
Steenkamp,
and Batra
2006) 392
Customer-Based Reputation of a Service Firm:
CBR
Scale (Walsh and Beatty
2007) 394
Experiential Value Scale: EVS (Mathwick, Malhotra, and Rigdon
2001) 397
Sentiment: The Index of Consumer Sentiment Toward
Marketing (Gaski and Etzel
1986) 399
Service Quality: SERVQUAL (Parasuraman, Zeithaml,
and Berry
1986, 1988) 402
Service Quality of Retail Stores (Dabholkar, Thorpe, and Rentz
1996) 406
Electronic Service Quality: E-S-QUAL (Parasuraman, Zeithaml,
and Malhotra
2005) 410
The eTail Quality Scale: eTailQ (Wolfinbarger and Gilly
2003) 413
Service Convenience: SERVCON
(Seiders et
al.
2007) 416
Organizational Service Orientation:
SERV*
OR
(Lytle, Horn, and Mokwa
1998) 419
Service Quality: Physical Distribution Service Quality
(Bienstock, Mentzer, and Bird
1997) 423
Appendix to SERVQUAL: Review and Sources of SERVQUAL Use
427
Scales Related to Post-Purchase Behavior: Consumer Discontent
429
Alienation: Consumer Alienation From the Marketplace (Allison
1978) 429
Assertiveness and Aggressiveness (Richins
1983) 432
Coping (Duhachek
2005) 435
Discontent: Consumer Discontent Scale
(Lundström
and Lamont
1976) 439
Regret Experience Measure:
REM (Creyer
and Ross
1999) 444
Business
Ethics: Ethical Behavior in Research Organizations
(Ferrell and Skinner
1988) 446
Ethics: Improving Evaluations of Business Ethics
(Reidenbach and Robin
1990) 448
Ethics: Corporate Ethics Scale: CEP (Hunt, Wood, and Chonko
1989) 451
Ethics: Marketing Norms Ethics Scale (Vitell, Rallapalli,
and Singhapakdi
1993) 453
Business Attitudes Toward the Marketplace
456
Measure of CRM Process and Its Impact on Performance
(Reinartz, Krafft, and Hoyer
2004) 456
Culture: Organizational Culture (Deshpande, Farley, and Webster
1993) 459
Customer Orientation (Deshpande, Farley, and Webster
1993) 462
Interaction Orientation (Ramani and Kumar
2008) 464
Market Orientation (Narver and Slater
1990) 467
Market Orientation:
MARKOR (Kohli,
Jaworski, and Kumar
1993) 470
Marketing Research: Trust and Use of Market Research
(Moorman, Zaltman, and Deshpande
1992) 473
7.
Sales, Sales Management, Organizational Behavior,
and Interfirm-Intrafirm Issues
477
Job Satisfaction Measures
477
Agents Socially Desirable Responding: ASDR Scale
(Manning, Bearden, and
Tian
2009) 477
Job Characteristic Inventory: JCI (Sims,
Szilagyi,
and Keller
1979) 480
Job Satisfaction of Industrial Salesperson: INDSALES
(Churchill, Ford, and Walker
1974) 484
Appendix to Job Satisfaction
493
Job Description Index:
JDI
(Smith, Kendall, and Hulin
1969) 493
Job Diagnostic Survey: JDS
(Hackman
and Oldham
1975, 1980) 496
Role Perceptions/Conflict
498
Role Ambiguity: Multifaceted, Multidimensional Role Ambiguity:
MULTIRAM (Singh and Rhoads 1991a, 1991b)
498
Role Conflict and Role Ambiguity
(Rizzo,
House, and Lirtzman
1970) 501
Work-Family Conflict and Family-Work Conflict Scales
(Netemeyer, Boles, and McMurrian
1996) 504
Job Burnout/Tension
507
Burnout in Customer Service Representatives (Singh,
Goolsby, and Rhoads
1994) 507
Tension: Job-Induced Tension (House and
Rizzo
1972) 510
Performance Measures
512
Organizational Citizenship Behaviors: OCBs (MacKenzie,
Podsakoff, and Fetter
1993) 512
Sales Force Theory-of-Mind Scale: SToM (Dietvorst
et al.
2009) 515
Sales Performance Scale (Behrman and Perreault
1982) 518
Salesperson Performance (Sujan, Weitz, and Kumar
1994) 520
Control and Leadership
522
Control: Supervisory Control (Challagalla and Shervani
1996) 522
Leadership: Transactional and Transformational Leadership
(Bycio, Hackett, and Allen
1995) 526
Perceived Leader Behavior Scales (House and Dessler
1974) 528
Organizational Commitment
531
Occupational and Organizational Commitment
(Meyer, Allen, and Smith
1993) 531
Organizational Commitment: OCQ
(Mowday, Steers, and Porter
1979) 535
Organizational Commitment (Hunt, Chonko, and Wood
1985) 538
Organizational Justice (Colquitt
2001) 540
Sales/Selling Approaches
542
Adaptive Selling: ADAPTS
(Spiro
and Weitz
1990) 542
Customer Orientation of Salespeople:
SOCO
(Saxe
and Weitz
1982) 545
Inter-ZIntrafirm Issues of Influence and Power
549
Alliance Competence and Alliance Resources
(Lambe,
Spekman,
and Hunt
2002) 549
Alliance Orientation (Kandemir, Yaprak, and Cavusgil
2006) 552
Influence Strategies in Marketing Channels (Boyle
et al.
1992) 554
Power: Dependence-Based Measure of Interfirm
Power in Channels (Frazier
1983) 558
Power: Distributor, Manufacturer, and Customer
Market Power (Butaney and Wortzel
1988) 561
Power and Influence in Group Settings (Kohli
1989) 565
Power Sources in a Marketing Channel (Gaski and
Nevin
1985) 569
Other Measures Related to Interfirm Issues
574
Economic and Social Satisfaction (Geyskens and
Steenkamp
2000) 574
Managers Perceptions of Relationship Marketing in Inter-
Organizational Exchanges (McNally and Griffin
2007) 576
Norms: Relational Norms
(Heide
and John
1992) 578
Performance: Supplier Perceptions of Reseller Performance
(Kumar, Stern, and Achrol
1992) 580
Satisfaction-Channel Satisfaction: SATIND and SATDIR
(Ruekert and Churchill
1984) 584
Appendix to
Іпїег-Лшхаїігт
Issues (Articles Containing
Inter-ZIntrafirm-Related Measures)
588
Index
589
About the Editors
603
|
| any_adam_object | 1 |
| author2 | Bearden, William O. 1945- |
| author2_role | edt |
| author2_variant | w o b wo wob |
| author_GND | (DE-588)135686989 |
| author_facet | Bearden, William O. 1945- |
| building | Verbundindex |
| bvnumber | BV037215470 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.3 |
| callnumber-search | HF5415.3 |
| callnumber-sort | HF 45415.3 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| classification_tum | PSY 470f PSY 435f WIR 803f |
| ctrlnum | (OCoLC)711809780 (DE-599)BVBBV037215470 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02735nam a2200637 c 4500</leader><controlfield tag="001">BV037215470</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20181030 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">110209s2011 xxu |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2010026666</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781412980180</subfield><subfield code="c">cloth</subfield><subfield code="9">978-1-4129-8018-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)711809780</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV037215470</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">XD-US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-858</subfield><subfield code="a">DE-91S</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-1051</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-M49</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-Eb1</subfield><subfield code="a">DE-1102</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.3</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/3</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 611</subfield><subfield code="0">(DE-625)141908:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">PSY 470f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">PSY 435f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 803f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Handbook of marketing scales</subfield><subfield code="b">multi-item measures for marketing and consumer behavior research</subfield><subfield code="c">[ed. by] William O. Bearden ...</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Marketing scales</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">3. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Los Angeles, Calif. [u.a.]</subfield><subfield code="b">SAGE</subfield><subfield code="c">2011</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIV, 603 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Incl. bibliogr. references and index</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Forschung</subfield><subfield code="0">(DE-588)4017894-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Multidimensionale Skalierung</subfield><subfield code="0">(DE-588)4075090-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Methode</subfield><subfield code="0">(DE-588)4038971-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherforschung</subfield><subfield code="0">(DE-588)4187567-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4066724-8</subfield><subfield code="a">Wörterbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Methode</subfield><subfield code="0">(DE-588)4038971-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Multidimensionale Skalierung</subfield><subfield code="0">(DE-588)4075090-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Verbraucherforschung</subfield><subfield code="0">(DE-588)4187567-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Multidimensionale Skalierung</subfield><subfield code="0">(DE-588)4075090-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2="1"><subfield code="a">Forschung</subfield><subfield code="0">(DE-588)4017894-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Bearden, William O.</subfield><subfield code="d">1945-</subfield><subfield code="0">(DE-588)135686989</subfield><subfield code="4">edt</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Regensburg</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021129451&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-021129451</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | (DE-588)4066724-8 Wörterbuch gnd-content |
| genre_facet | Wörterbuch |
| id | DE-604.BV037215470 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T11:16:48Z |
| institution | BVB |
| isbn | 9781412980180 |
| language | English |
| lccn | 2010026666 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021129451 |
| oclc_num | 711809780 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-2070s DE-83 DE-188 DE-1050 DE-739 DE-634 DE-M347 DE-945 DE-473 DE-BY-UBG DE-N2 DE-703 DE-858 DE-91S DE-BY-TUM DE-706 DE-523 DE-1051 DE-19 DE-BY-UBM DE-863 DE-BY-FWS DE-384 DE-20 DE-M49 DE-BY-TUM DE-91 DE-BY-TUM DE-1049 DE-521 DE-Eb1 DE-1102 |
| owner_facet | DE-355 DE-BY-UBR DE-2070s DE-83 DE-188 DE-1050 DE-739 DE-634 DE-M347 DE-945 DE-473 DE-BY-UBG DE-N2 DE-703 DE-858 DE-91S DE-BY-TUM DE-706 DE-523 DE-1051 DE-19 DE-BY-UBM DE-863 DE-BY-FWS DE-384 DE-20 DE-M49 DE-BY-TUM DE-91 DE-BY-TUM DE-1049 DE-521 DE-Eb1 DE-1102 |
| physical | XIV, 603 S. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | SAGE |
| record_format | marc |
| spellingShingle | Handbook of marketing scales multi-item measures for marketing and consumer behavior research Forschung (DE-588)4017894-8 gnd Multidimensionale Skalierung (DE-588)4075090-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Methode (DE-588)4038971-6 gnd Verbraucherforschung (DE-588)4187567-9 gnd Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4017894-8 (DE-588)4075090-5 (DE-588)4062644-1 (DE-588)4038971-6 (DE-588)4187567-9 (DE-588)4200055-5 (DE-588)4066724-8 |
| title | Handbook of marketing scales multi-item measures for marketing and consumer behavior research |
| title_alt | Marketing scales |
| title_auth | Handbook of marketing scales multi-item measures for marketing and consumer behavior research |
| title_exact_search | Handbook of marketing scales multi-item measures for marketing and consumer behavior research |
| title_full | Handbook of marketing scales multi-item measures for marketing and consumer behavior research [ed. by] William O. Bearden ... |
| title_fullStr | Handbook of marketing scales multi-item measures for marketing and consumer behavior research [ed. by] William O. Bearden ... |
| title_full_unstemmed | Handbook of marketing scales multi-item measures for marketing and consumer behavior research [ed. by] William O. Bearden ... |
| title_short | Handbook of marketing scales |
| title_sort | handbook of marketing scales multi item measures for marketing and consumer behavior research |
| title_sub | multi-item measures for marketing and consumer behavior research |
| topic | Forschung (DE-588)4017894-8 gnd Multidimensionale Skalierung (DE-588)4075090-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Methode (DE-588)4038971-6 gnd Verbraucherforschung (DE-588)4187567-9 gnd Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Forschung Multidimensionale Skalierung Verbraucherverhalten Methode Verbraucherforschung Marketingforschung Wörterbuch |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021129451&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT beardenwilliamo handbookofmarketingscalesmultiitemmeasuresformarketingandconsumerbehaviorresearch AT beardenwilliamo marketingscales |
Inhaltsverzeichnis
Würzburg Zentralbibliothek Lesesaal
| Signatur: |
1000 QP 611 B368(3) |
|---|---|
| Exemplar 1 | ausleihbar Checked out – Rückgabe bis: 22.05.2025 Vormerken |
Würzburg Zentralbibliothek Lesesaal
| Signatur: |
1000 QP 611 B368(3) |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |