SAGE brief guide to marketing ethics:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Los Angeles, Calif. [u.a.]
SAGE
2012
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VIII, 218 S. |
| ISBN: | 9781412995146 |
Internformat
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| 245 | 1 | 0 | |a SAGE brief guide to marketing ethics |c [ex. ed.: Lisa Shaw ...] |
| 246 | 1 | 3 | |a Marketing ethics |
| 264 | 1 | |a Los Angeles, Calif. [u.a.] |b SAGE |c 2012 | |
| 300 | |a VIII, 218 S. | ||
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-021125653 | |
Datensatz im Suchindex
| _version_ | 1811027049896214528 |
|---|---|
| adam_text |
Preface
vii
PART I: BUSINESS ETHICS
1
•
Business Ethics
2
•
Theories of Ethics
8
•
Stakeholder Theory
13
•
Ethical Decision Making
29
•
Competition
34
•
Strategy and Ethics
43
•
Corporate Social Responsibility (CSR) and
Corporate Social Performance (CSP)
51
•
Strategic Corporate Social Responsibility
68
PART II: ETHICS AND THE MARKETING MIX
71
•
Ethics of Marketing
72
•
Consumer Rights
87
•
Product Liability
94
•
Ethical Issues in Pricing
99
•
Price-Fixing
106
•
Predatory Pricing and Trading
112
•
Transfer Pricing
118
PAKT
III: ETHICS AND THE PROMOTIONAL MIX
121
•
Advertising Ethics
122
•
Deceptive Advertising
137
•
Public Relations
143
•
Public Relations Ethics
152
•
Reputation Management
155
PART IV: SPECIAL TOPICS IN MARKETING ETHICS
163
•
Intellectual Property
164
•
Electronic Commerce
168
•
Marketing to Children
179
•
Minorities
186
•
Cross-Cultural Consumer Marketing
189
•
Multinational Marketing
192
•
Green Marketing
201
•
Greenwashing
208
•
Cause-Related Marketing
212
Appendix:
AMA
Statement of Ethics
215 |
| any_adam_object | 1 |
| building | Verbundindex |
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| dewey-hundreds | 100 - Philosophy & psychology |
| dewey-ones | 174 - Occupational ethics |
| dewey-raw | 174/.4 |
| dewey-search | 174/.4 |
| dewey-sort | 3174 14 |
| dewey-tens | 170 - Ethics (Moral philosophy) |
| discipline | Philosophie Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV037211609 |
| illustrated | Not Illustrated |
| indexdate | 2024-09-23T22:19:42Z |
| institution | BVB |
| isbn | 9781412995146 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021125653 |
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| physical | VIII, 218 S. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | SAGE |
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| spelling | SAGE brief guide to marketing ethics [ex. ed.: Lisa Shaw ...] Marketing ethics Los Angeles, Calif. [u.a.] SAGE 2012 VIII, 218 S. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmensethik (DE-588)4202404-3 gnd rswk-swf Marketing (DE-588)4037589-4 s Unternehmensethik (DE-588)4202404-3 s DE-188 Shaw, Lisa Sonstige oth Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021125653&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | SAGE brief guide to marketing ethics Marketing (DE-588)4037589-4 gnd Unternehmensethik (DE-588)4202404-3 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4202404-3 |
| title | SAGE brief guide to marketing ethics |
| title_alt | Marketing ethics |
| title_auth | SAGE brief guide to marketing ethics |
| title_exact_search | SAGE brief guide to marketing ethics |
| title_full | SAGE brief guide to marketing ethics [ex. ed.: Lisa Shaw ...] |
| title_fullStr | SAGE brief guide to marketing ethics [ex. ed.: Lisa Shaw ...] |
| title_full_unstemmed | SAGE brief guide to marketing ethics [ex. ed.: Lisa Shaw ...] |
| title_short | SAGE brief guide to marketing ethics |
| title_sort | sage brief guide to marketing ethics |
| topic | Marketing (DE-588)4037589-4 gnd Unternehmensethik (DE-588)4202404-3 gnd |
| topic_facet | Marketing Unternehmensethik |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021125653&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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