Dynamics of international advertising: theoretical and practical perspectives
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY [u.a.]
Lang
2011
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Beschreibung: | X, 368 S. Ill., graph. Darst. |
| ISBN: | 9781433103841 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
| 005 | 20110413 | ||
| 007 | t | ||
| 008 | 110125s2011 ad|| |||| 00||| eng d | ||
| 015 | |a 10,N44 |2 dnb | ||
| 016 | 7 | |a 1007941804 |2 DE-101 | |
| 020 | |a 9781433103841 |c Pb. : ca. EUR 39.65 (DE) (freier Pr.), ca. sfr 54.11 (freier Pr.) |9 978-1-4331-0384-1 | ||
| 024 | 3 | |a 9781433103841 | |
| 035 | |a (DE-599)DNB1007941804 | ||
| 040 | |a DE-604 |b ger | ||
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| 100 | 1 | |a Mueller, Barbara |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Dynamics of international advertising |b theoretical and practical perspectives |c Barbara Mueller |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a New York, NY [u.a.] |b Lang |c 2011 | |
| 300 | |a X, 368 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-021097230 | ||
Datensatz im Suchindex
| _version_ | 1804143764899364864 |
|---|---|
| any_adam_object | |
| author | Mueller, Barbara |
| author_facet | Mueller, Barbara |
| author_role | aut |
| author_sort | Mueller, Barbara |
| author_variant | b m bm |
| building | Verbundindex |
| bvnumber | BV037182650 |
| classification_rvk | QP 680 |
| ctrlnum | (DE-599)DNB1007941804 |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV037182650 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:52:51Z |
| institution | BVB |
| isbn | 9781433103841 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021097230 |
| open_access_boolean | |
| owner | DE-M382 |
| owner_facet | DE-M382 |
| physical | X, 368 S. Ill., graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Lang |
| record_format | marc |
| spelling | Mueller, Barbara Verfasser aut Dynamics of international advertising theoretical and practical perspectives Barbara Mueller 2. ed. New York, NY [u.a.] Lang 2011 X, 368 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 s Werbung (DE-588)4065541-6 s DE-604 |
| spellingShingle | Mueller, Barbara Dynamics of international advertising theoretical and practical perspectives Internationales Marketing (DE-588)4125431-4 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4065541-6 |
| title | Dynamics of international advertising theoretical and practical perspectives |
| title_auth | Dynamics of international advertising theoretical and practical perspectives |
| title_exact_search | Dynamics of international advertising theoretical and practical perspectives |
| title_full | Dynamics of international advertising theoretical and practical perspectives Barbara Mueller |
| title_fullStr | Dynamics of international advertising theoretical and practical perspectives Barbara Mueller |
| title_full_unstemmed | Dynamics of international advertising theoretical and practical perspectives Barbara Mueller |
| title_short | Dynamics of international advertising |
| title_sort | dynamics of international advertising theoretical and practical perspectives |
| title_sub | theoretical and practical perspectives |
| topic | Internationales Marketing (DE-588)4125431-4 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Internationales Marketing Werbung |
| work_keys_str_mv | AT muellerbarbara dynamicsofinternationaladvertisingtheoreticalandpracticalperspectives |