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Mass customization: an exploration of European characteristics

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Bibliographic Details
Main Authors:	Coletti, Paolo (Author), Aichner, Thomas 1984- (Author)
Format:	Book
Language:	English
Published:	Heidelberg [u.a.] Springer 2011
Series:	SpringerBriefs in Business
Subjects:	Mass Customization
Online Access:	Inhaltstext Inhaltsverzeichnis
Physical Description:	X, 80 S. graph. Darst.
ISBN:	3642183891 9783642183898

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MARC


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Record in the Search Index

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adam_text	IMAGE 1 CONTENTS 1 THE NEED FOR PERSONALISATION 1 1 .1 THE EVOLUTION OF NEEDS 1 1.2 TREND IN PRODUCT VARIETY 13 1.3 EMERGENCE OF MASS CUSTOMIZATION 15 1.3.1 COMPETENCIES 18 1.3.2 TRANSITION AND IMPLEMENTATION 19 REFERENCES : 21 2 MASS CUSTOMIZATION 23 2.1 DIFFERENT PERSPECTIVE TO MASS CUSTOMIZATION 23 2.2 ELECTRONIC MASS CUSTOMIZATION 30 2.3 MASS CUSTOMIZATION STRATEGIES 33 2.3.1 A DEMONSTRATIVE MODEL FOR CUSTOMIZED ASSEMBLY 37 REFERENCES 40 3 EMPIRICAL INVESTIGATION 41 3.1 SAMPLE AND METHODOLOGY 41 3.2 FACTORS IMPACTING CONSUMERS' BEHAVIOUR 43 3.2.1 PRICES AND AVAILABILITY 44 3.2.2 PERSONALISATION INTENTION 45 3.2.3 TIME 47 3.2.4 BRAND 49 REFERENCES 50 4 CONCLUSIONS 51 4.1 THE ROLE OF STORES FOR MASS CUSTOMIZED PRODUCTS 54 REFERENCES 54 APPENDIX I: SURVEY'S QUESTIONS 57 APPENDIX II: ENGLISH QUESTIONNAIRE 63 BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/1009117823 DIGITALISIERT DURCH IMAGE 2 X CONTENTS APPENDIX III: GERMAN QUESTIONNAIRE 67 APPENDIX IV: ITALIAN QUESTIONNAIRE 71 APPENDIX V: QUESTIONNAIRE'S ANSWERS 75
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author	Coletti, Paolo Aichner, Thomas 1984-
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dewey-tens	650 - Management and auxiliary services
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isbn	3642183891 9783642183898
language	English
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spelling	Coletti, Paolo Verfasser (DE-588)136901638 aut Mass customization an exploration of European characteristics Paolo Coletti ; Thomas Aichner Heidelberg [u.a.] Springer 2011 X, 80 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier SpringerBriefs in Business Mass Customization (DE-588)4460479-8 gnd rswk-swf Mass Customization (DE-588)4460479-8 s DE-604 Aichner, Thomas 1984- Verfasser (DE-588)140348778 aut Erscheint auch als Online-Ausgabe 978-3-642-18390-4 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=3639526&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021097019&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Coletti, Paolo Aichner, Thomas 1984- Mass customization an exploration of European characteristics Mass Customization (DE-588)4460479-8 gnd
subject_GND	(DE-588)4460479-8
title	Mass customization an exploration of European characteristics
title_auth	Mass customization an exploration of European characteristics
title_exact_search	Mass customization an exploration of European characteristics
title_full	Mass customization an exploration of European characteristics Paolo Coletti ; Thomas Aichner
title_fullStr	Mass customization an exploration of European characteristics Paolo Coletti ; Thomas Aichner
title_full_unstemmed	Mass customization an exploration of European characteristics Paolo Coletti ; Thomas Aichner
title_short	Mass customization
title_sort	mass customization an exploration of european characteristics
title_sub	an exploration of European characteristics
topic	Mass Customization (DE-588)4460479-8 gnd
topic_facet	Mass Customization
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