Mass customization: an exploration of European characteristics
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Heidelberg [u.a.]
Springer
2011
|
| Schriftenreihe: | SpringerBriefs in Business
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | X, 80 S. graph. Darst. |
| ISBN: | 3642183891 9783642183898 |
Internformat
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Datensatz im Suchindex
| _version_ | 1805095264244989952 |
|---|---|
| adam_text |
IMAGE 1
CONTENTS
1 THE NEED FOR PERSONALISATION 1
1 .1 THE EVOLUTION OF NEEDS 1
1.2 TREND IN PRODUCT VARIETY 13
1.3 EMERGENCE OF MASS CUSTOMIZATION 15
1.3.1 COMPETENCIES 18
1.3.2 TRANSITION AND IMPLEMENTATION 19
REFERENCES : 21
2 MASS CUSTOMIZATION 23
2.1 DIFFERENT PERSPECTIVE TO MASS CUSTOMIZATION 23
2.2 ELECTRONIC MASS CUSTOMIZATION 30
2.3 MASS CUSTOMIZATION STRATEGIES 33
2.3.1 A DEMONSTRATIVE MODEL FOR CUSTOMIZED ASSEMBLY 37 REFERENCES 40
3 EMPIRICAL INVESTIGATION 41
3.1 SAMPLE AND METHODOLOGY 41
3.2 FACTORS IMPACTING CONSUMERS' BEHAVIOUR 43
3.2.1 PRICES AND AVAILABILITY 44
3.2.2 PERSONALISATION INTENTION 45
3.2.3 TIME 47
3.2.4 BRAND 49
REFERENCES 50
4 CONCLUSIONS 51
4.1 THE ROLE OF STORES FOR MASS CUSTOMIZED PRODUCTS 54
REFERENCES 54
APPENDIX I: SURVEY'S QUESTIONS 57
APPENDIX II: ENGLISH QUESTIONNAIRE 63
BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/1009117823
DIGITALISIERT DURCH
IMAGE 2
X CONTENTS
APPENDIX III: GERMAN QUESTIONNAIRE 67
APPENDIX IV: ITALIAN QUESTIONNAIRE 71
APPENDIX V: QUESTIONNAIRE'S ANSWERS 75 |
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| building | Verbundindex |
| bvnumber | BV037182433 |
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| ctrlnum | (OCoLC)706940162 (DE-599)DNB1009117823 |
| dewey-full | 658.5 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.5 |
| dewey-search | 658.5 |
| dewey-sort | 3658.5 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| isbn | 3642183891 9783642183898 |
| language | English |
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| publishDate | 2011 |
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| spelling | Coletti, Paolo Verfasser (DE-588)136901638 aut Mass customization an exploration of European characteristics Paolo Coletti ; Thomas Aichner Heidelberg [u.a.] Springer 2011 X, 80 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier SpringerBriefs in Business Mass Customization (DE-588)4460479-8 gnd rswk-swf Mass Customization (DE-588)4460479-8 s DE-604 Aichner, Thomas 1984- Verfasser (DE-588)140348778 aut Erscheint auch als Online-Ausgabe 978-3-642-18390-4 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=3639526&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021097019&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Mass customization an exploration of European characteristics |
| title_auth | Mass customization an exploration of European characteristics |
| title_exact_search | Mass customization an exploration of European characteristics |
| title_full | Mass customization an exploration of European characteristics Paolo Coletti ; Thomas Aichner |
| title_fullStr | Mass customization an exploration of European characteristics Paolo Coletti ; Thomas Aichner |
| title_full_unstemmed | Mass customization an exploration of European characteristics Paolo Coletti ; Thomas Aichner |
| title_short | Mass customization |
| title_sort | mass customization an exploration of european characteristics |
| title_sub | an exploration of European characteristics |
| topic | Mass Customization (DE-588)4460479-8 gnd |
| topic_facet | Mass Customization |
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