Marketing management strategies:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
[Mason]
South-Western Cengage Learning
2011
|
| Edition: | 5. ed., internat. ed. |
| Subjects: | |
| Item Description: | 4. Aufl. u.d.T.: Ferrell, Odies C.: Marketing strategy |
| Physical Description: | XXII, 746 S. Ill., graph. Darst. |
| ISBN: | 9780538467445 0538467444 |
Staff View
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| 245 | 1 | 0 | |a Marketing management strategies |c O. C. Ferrell ; Michael D. Hartline |
| 250 | |a 5. ed., internat. ed. | ||
| 264 | 1 | |a [Mason] |b South-Western Cengage Learning |c 2011 | |
| 300 | |a XXII, 746 S. |b Ill., graph. Darst. | ||
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Record in the Search Index
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 5. ed., internat. ed. |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T22:52:47Z |
| institution | BVB |
| isbn | 9780538467445 0538467444 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021083669 |
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| physical | XXII, 746 S. Ill., graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | South-Western Cengage Learning |
| record_format | marc |
| spelling | Ferrell, Odies C. Verfasser aut Marketing management strategies O. C. Ferrell ; Michael D. Hartline 5. ed., internat. ed. [Mason] South-Western Cengage Learning 2011 XXII, 746 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier 4. Aufl. u.d.T.: Ferrell, Odies C.: Marketing strategy Marketing Management Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 Hartline, Michael D. Verfasser aut |
| spellingShingle | Ferrell, Odies C. Hartline, Michael D. Marketing management strategies Marketing Management Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4522595-3 |
| title | Marketing management strategies |
| title_auth | Marketing management strategies |
| title_exact_search | Marketing management strategies |
| title_full | Marketing management strategies O. C. Ferrell ; Michael D. Hartline |
| title_fullStr | Marketing management strategies O. C. Ferrell ; Michael D. Hartline |
| title_full_unstemmed | Marketing management strategies O. C. Ferrell ; Michael D. Hartline |
| title_short | Marketing management strategies |
| title_sort | marketing management strategies |
| topic | Marketing Management Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Management Marketing Management Case studies Marketingmanagement Fallstudiensammlung |
| work_keys_str_mv | AT ferrellodiesc marketingmanagementstrategies AT hartlinemichaeld marketingmanagementstrategies |