Marketing management strategies:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
[Mason]
South-Western Cengage Learning
2011
|
| Ausgabe: | 5. ed., internat. ed. |
| Schlagworte: | |
| Beschreibung: | 4. Aufl. u.d.T.: Ferrell, Odies C.: Marketing strategy |
| Beschreibung: | XXII, 746 S. Ill., graph. Darst. |
| ISBN: | 9780538467445 0538467444 |
Internformat
MARC
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| 003 | DE-604 | ||
| 005 | 20130204 | ||
| 007 | t | ||
| 008 | 110124s2011 ad|| |||| 00||| eng d | ||
| 020 | |a 9780538467445 |9 978-0-538-46744-5 | ||
| 020 | |a 0538467444 |9 0-538-46744-4 | ||
| 035 | |a (OCoLC)699724442 | ||
| 035 | |a (DE-599)BVBBV037169028 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-11 |a DE-1050 |a DE-384 | ||
| 050 | 0 | |a HF5415.13 | |
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| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QP 612 |0 (DE-625)141909: |2 rvk | ||
| 100 | 1 | |a Ferrell, Odies C. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing management strategies |c O. C. Ferrell ; Michael D. Hartline |
| 250 | |a 5. ed., internat. ed. | ||
| 264 | 1 | |a [Mason] |b South-Western Cengage Learning |c 2011 | |
| 300 | |a XXII, 746 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a 4. Aufl. u.d.T.: Ferrell, Odies C.: Marketing strategy | ||
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Marketing |x Management |v Case studies | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Hartline, Michael D. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-021083669 | ||
Datensatz im Suchindex
| _version_ | 1804143760035020800 |
|---|---|
| any_adam_object | |
| author | Ferrell, Odies C. Hartline, Michael D. |
| author_facet | Ferrell, Odies C. Hartline, Michael D. |
| author_role | aut aut |
| author_sort | Ferrell, Odies C. |
| author_variant | o c f oc ocf m d h md mdh |
| building | Verbundindex |
| bvnumber | BV037169028 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 612 |
| ctrlnum | (OCoLC)699724442 (DE-599)BVBBV037169028 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 5. ed., internat. ed. |
| format | Book |
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| id | DE-604.BV037169028 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:52:47Z |
| institution | BVB |
| isbn | 9780538467445 0538467444 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021083669 |
| oclc_num | 699724442 |
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| owner_facet | DE-11 DE-1050 DE-384 |
| physical | XXII, 746 S. Ill., graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | South-Western Cengage Learning |
| record_format | marc |
| spelling | Ferrell, Odies C. Verfasser aut Marketing management strategies O. C. Ferrell ; Michael D. Hartline 5. ed., internat. ed. [Mason] South-Western Cengage Learning 2011 XXII, 746 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier 4. Aufl. u.d.T.: Ferrell, Odies C.: Marketing strategy Marketing Management Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 Hartline, Michael D. Verfasser aut |
| spellingShingle | Ferrell, Odies C. Hartline, Michael D. Marketing management strategies Marketing Management Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4522595-3 |
| title | Marketing management strategies |
| title_auth | Marketing management strategies |
| title_exact_search | Marketing management strategies |
| title_full | Marketing management strategies O. C. Ferrell ; Michael D. Hartline |
| title_fullStr | Marketing management strategies O. C. Ferrell ; Michael D. Hartline |
| title_full_unstemmed | Marketing management strategies O. C. Ferrell ; Michael D. Hartline |
| title_short | Marketing management strategies |
| title_sort | marketing management strategies |
| topic | Marketing Management Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Management Marketing Management Case studies Marketingmanagement Fallstudiensammlung |
| work_keys_str_mv | AT ferrellodiesc marketingmanagementstrategies AT hartlinemichaeld marketingmanagementstrategies |