APA-Zitierstil (7. Ausg.)

Ferrell, O. C., & Hartline, M. D. (2011). Marketing management strategies (5. ed., internat. ed.). South-Western Cengage Learning.

Chicago-Zitierstil (17. Ausg.)

Ferrell, Odies C., und Michael D. Hartline. Marketing Management Strategies. 5. ed., internat. ed. [Mason]: South-Western Cengage Learning, 2011.

MLA-Zitierstil (9. Ausg.)

Ferrell, Odies C., und Michael D. Hartline. Marketing Management Strategies. 5. ed., internat. ed. South-Western Cengage Learning, 2011.