Holdings: Consequences of product portfolio decisions on consumer behavior

Consequences of product portfolio decisions on consumer behavior:

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Bibliographic Details
Main Author:	Buys, Sebastian Alexander 1979- (Author)
Format:	Thesis Book
Language:	English
Published:	2010
Subjects:	Verbraucherverhalten Produktportfolio Hochschulschrift
Online Access:	Inhaltsverzeichnis
Physical Description:	VII, 137 S. Ill., graph. Darst. 21 cm

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MARC


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adam_text	Titel: Consequences of product portfolio decisions on consumer behavior Autor: Buys, Sebastian Alexander Jahr: 2010 TABLE OF CONTENTS TABLE OF CONTENTS..........................................................................................................I LIST OF ABBREV1ATIONS................................................................................................III LIST OF SYMBOLS..............................................................................................................IV LIST OF TAB LES..................................................................................................................V LIST OF FIGURES................................................................................................................VI LIST OF APPENDICES.......................................................................................................VII 1. GENERAL INTRODUCTION TO THE TOPIC CONSEQUENCES OF PRODUCT PORTFOLIO DECISIONS ON CONSUMER BEHAVIOR .............1 1.1. Research Motivation: Managerial Relevance of Customer Overload Confusion and Customers Responses to Product Elimination...............................................1 1.2. Product Portfolio Decisions...................................................................................5 1.3. Research Questions, Objectives, and Outline of the Dissertation.......................11 2. WHEN LESS IS MORE: OVERLOAD CONFUSION AND CHOICE OVERLOAD IN PURCHASE SITUATIONS.........................................................14 2.1. Introduction.........................................................................................................14 2.2. Theoretical Underpinning....................................................................................18 2.3. Conceptual Development....................................................................................21 2.4. Experiment 1.......................................................................................................30 2.5. Experiment 2.......................................................................................................42 2.6. General Discussion..............................................................................................50 2.7. Implications for Product Line Management........................................................52 2.8. Limitations and Research Outlook......................................................................54 APPENDIX...................................................................................................................56 3. CUSTOMERS RESPONSES TO PRODUCT ELIMINATIONS.........................64 3.1. Introduction.........................................................................................................64 3.2. Theoretical Underpinning....................................................................................68 3.3. Conceptual Development....................................................................................72 3.4. Experiment 1.......................................................................................................84 3.5. Experiment 2.......................................................................................................92 3.6. Implications for Product Line Management......................................................101 3.7. Limhations and Research Outlook....................................................................103 APPENDIX.................................................................................................................105 4. GENERAL CONCLUSION.....................................................................................111 REFERENCES.....................................................................................................................118 Eidesstattliche Erklärung......................................................................................................137
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spelling	Buys, Sebastian Alexander 1979- Verfasser (DE-588)142939994 aut Consequences of product portfolio decisions on consumer behavior von Sebastian Alexander Buys 2010 VII, 137 S. Ill., graph. Darst. 21 cm txt rdacontent n rdamedia nc rdacarrier Mannheim, Univ., Diss., 2010 Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Produktportfolio (DE-588)4130871-2 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Produktportfolio (DE-588)4130871-2 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020886171&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Buys, Sebastian Alexander 1979- Consequences of product portfolio decisions on consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd Produktportfolio (DE-588)4130871-2 gnd
subject_GND	(DE-588)4062644-1 (DE-588)4130871-2 (DE-588)4113937-9
title	Consequences of product portfolio decisions on consumer behavior
title_auth	Consequences of product portfolio decisions on consumer behavior
title_exact_search	Consequences of product portfolio decisions on consumer behavior
title_full	Consequences of product portfolio decisions on consumer behavior von Sebastian Alexander Buys
title_fullStr	Consequences of product portfolio decisions on consumer behavior von Sebastian Alexander Buys
title_full_unstemmed	Consequences of product portfolio decisions on consumer behavior von Sebastian Alexander Buys
title_short	Consequences of product portfolio decisions on consumer behavior
title_sort	consequences of product portfolio decisions on consumer behavior
topic	Verbraucherverhalten (DE-588)4062644-1 gnd Produktportfolio (DE-588)4130871-2 gnd
topic_facet	Verbraucherverhalten Produktportfolio Hochschulschrift
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020886171&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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