Consequences of product portfolio decisions on consumer behavior:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
2010
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VII, 137 S. Ill., graph. Darst. 21 cm |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV036971430 | ||
| 003 | DE-604 | ||
| 005 | 20110128 | ||
| 007 | t | ||
| 008 | 110120s2010 gw ad|| m||| 00||| eng d | ||
| 015 | |a 11,H01 |2 dnb | ||
| 016 | 7 | |a 1009014811 |2 DE-101 | |
| 035 | |a (OCoLC)697839826 | ||
| 035 | |a (DE-599)DNB1009014811 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 044 | |a gw |c XA-DE | ||
| 049 | |a DE-384 |a DE-739 |a DE-12 |a DE-355 |a DE-N2 |a DE-188 |a DE-703 | ||
| 082 | 0 | |a 658.5038 |2 22/ger | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QW 300 |0 (DE-625)142175: |2 rvk | ||
| 084 | |a 650 |2 sdnb | ||
| 100 | 1 | |a Buys, Sebastian Alexander |d 1979- |e Verfasser |0 (DE-588)142939994 |4 aut | |
| 245 | 1 | 0 | |a Consequences of product portfolio decisions on consumer behavior |c von Sebastian Alexander Buys |
| 264 | 1 | |c 2010 | |
| 300 | |a VII, 137 S. |b Ill., graph. Darst. |c 21 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 502 | |a Mannheim, Univ., Diss., 2010 | ||
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Produktportfolio |0 (DE-588)4130871-2 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 689 | 0 | 0 | |a Produktportfolio |0 (DE-588)4130871-2 |D s |
| 689 | 0 | 1 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020886171&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-020886171 | ||
Datensatz im Suchindex
| _version_ | 1804143698538135552 |
|---|---|
| adam_text | Titel: Consequences of product portfolio decisions on consumer behavior
Autor: Buys, Sebastian Alexander
Jahr: 2010
TABLE OF CONTENTS
TABLE OF CONTENTS..........................................................................................................I
LIST OF ABBREV1ATIONS................................................................................................III
LIST OF SYMBOLS..............................................................................................................IV
LIST OF TAB LES..................................................................................................................V
LIST OF FIGURES................................................................................................................VI
LIST OF APPENDICES.......................................................................................................VII
1. GENERAL INTRODUCTION TO THE TOPIC CONSEQUENCES OF
PRODUCT PORTFOLIO DECISIONS ON CONSUMER BEHAVIOR .............1
1.1. Research Motivation: Managerial Relevance of Customer Overload Confusion
and Customers Responses to Product Elimination...............................................1
1.2. Product Portfolio Decisions...................................................................................5
1.3. Research Questions, Objectives, and Outline of the Dissertation.......................11
2. WHEN LESS IS MORE: OVERLOAD CONFUSION AND CHOICE
OVERLOAD IN PURCHASE SITUATIONS.........................................................14
2.1. Introduction.........................................................................................................14
2.2. Theoretical Underpinning....................................................................................18
2.3. Conceptual Development....................................................................................21
2.4. Experiment 1.......................................................................................................30
2.5. Experiment 2.......................................................................................................42
2.6. General Discussion..............................................................................................50
2.7. Implications for Product Line Management........................................................52
2.8. Limitations and Research Outlook......................................................................54
APPENDIX...................................................................................................................56
3. CUSTOMERS RESPONSES TO PRODUCT ELIMINATIONS.........................64
3.1. Introduction.........................................................................................................64
3.2. Theoretical Underpinning....................................................................................68
3.3. Conceptual Development....................................................................................72
3.4. Experiment 1.......................................................................................................84
3.5. Experiment 2.......................................................................................................92
3.6. Implications for Product Line Management......................................................101
3.7. Limhations and Research Outlook....................................................................103
APPENDIX.................................................................................................................105
4. GENERAL CONCLUSION.....................................................................................111
REFERENCES.....................................................................................................................118
Eidesstattliche Erklärung......................................................................................................137
|
| any_adam_object | 1 |
| author | Buys, Sebastian Alexander 1979- |
| author_GND | (DE-588)142939994 |
| author_facet | Buys, Sebastian Alexander 1979- |
| author_role | aut |
| author_sort | Buys, Sebastian Alexander 1979- |
| author_variant | s a b sa sab |
| building | Verbundindex |
| bvnumber | BV036971430 |
| classification_rvk | QP 600 QW 300 |
| ctrlnum | (OCoLC)697839826 (DE-599)DNB1009014811 |
| dewey-full | 658.5038 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.5038 |
| dewey-search | 658.5038 |
| dewey-sort | 3658.5038 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01645nam a2200421 c 4500</leader><controlfield tag="001">BV036971430</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20110128 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">110120s2010 gw ad|| m||| 00||| eng d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">11,H01</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">1009014811</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)697839826</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DNB1009014811</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-12</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-703</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.5038</subfield><subfield code="2">22/ger</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QW 300</subfield><subfield code="0">(DE-625)142175:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Buys, Sebastian Alexander</subfield><subfield code="d">1979-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)142939994</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Consequences of product portfolio decisions on consumer behavior</subfield><subfield code="c">von Sebastian Alexander Buys</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="c">2010</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VII, 137 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield><subfield code="c">21 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="502" ind1=" " ind2=" "><subfield code="a">Mannheim, Univ., Diss., 2010</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Produktportfolio</subfield><subfield code="0">(DE-588)4130871-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4113937-9</subfield><subfield code="a">Hochschulschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Produktportfolio</subfield><subfield code="0">(DE-588)4130871-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020886171&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-020886171</subfield></datafield></record></collection> |
| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV036971430 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:51:48Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020886171 |
| oclc_num | 697839826 |
| open_access_boolean | |
| owner | DE-384 DE-739 DE-12 DE-355 DE-BY-UBR DE-N2 DE-188 DE-703 |
| owner_facet | DE-384 DE-739 DE-12 DE-355 DE-BY-UBR DE-N2 DE-188 DE-703 |
| physical | VII, 137 S. Ill., graph. Darst. 21 cm |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| record_format | marc |
| spelling | Buys, Sebastian Alexander 1979- Verfasser (DE-588)142939994 aut Consequences of product portfolio decisions on consumer behavior von Sebastian Alexander Buys 2010 VII, 137 S. Ill., graph. Darst. 21 cm txt rdacontent n rdamedia nc rdacarrier Mannheim, Univ., Diss., 2010 Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Produktportfolio (DE-588)4130871-2 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Produktportfolio (DE-588)4130871-2 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020886171&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Buys, Sebastian Alexander 1979- Consequences of product portfolio decisions on consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd Produktportfolio (DE-588)4130871-2 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4130871-2 (DE-588)4113937-9 |
| title | Consequences of product portfolio decisions on consumer behavior |
| title_auth | Consequences of product portfolio decisions on consumer behavior |
| title_exact_search | Consequences of product portfolio decisions on consumer behavior |
| title_full | Consequences of product portfolio decisions on consumer behavior von Sebastian Alexander Buys |
| title_fullStr | Consequences of product portfolio decisions on consumer behavior von Sebastian Alexander Buys |
| title_full_unstemmed | Consequences of product portfolio decisions on consumer behavior von Sebastian Alexander Buys |
| title_short | Consequences of product portfolio decisions on consumer behavior |
| title_sort | consequences of product portfolio decisions on consumer behavior |
| topic | Verbraucherverhalten (DE-588)4062644-1 gnd Produktportfolio (DE-588)4130871-2 gnd |
| topic_facet | Verbraucherverhalten Produktportfolio Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020886171&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT buyssebastianalexander consequencesofproductportfoliodecisionsonconsumerbehavior |