Shopper-Marketing: mit shopper insights zu effektiver Markenführung bis an den POS
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Gabler
2011
|
| Ausgabe: | 1. Aufl. |
| Schlagworte: | |
| Beschreibung: | 356 S. Ill., graph. Darst. |
| ISBN: | 9783834922243 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV036957236 | ||
| 003 | DE-604 | ||
| 005 | 20110202 | ||
| 007 | t | ||
| 008 | 110114s2011 ad|| |||| 00||| ger d | ||
| 020 | |a 9783834922243 |9 978-3-8349-2224-3 | ||
| 035 | |a (OCoLC)693876018 | ||
| 035 | |a (DE-599)BVBBV036957236 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a ger | |
| 049 | |a DE-859 |a DE-384 |a DE-2070s |a DE-B170 |a DE-945 |a DE-11 | ||
| 082 | 0 | |a 658.827 |2 22/ger | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a Frey, Ulrich Dirk |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Shopper-Marketing |b mit shopper insights zu effektiver Markenführung bis an den POS |c Ulrich Dirk Frey ; Gabriele Hunstiger ; Peter Dräger |
| 250 | |a 1. Aufl. | ||
| 264 | 1 | |a Wiesbaden |b Gabler |c 2011 | |
| 300 | |a 356 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Point of sale |0 (DE-588)4203516-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Point of sale |0 (DE-588)4203516-8 |D s |
| 689 | 0 | 1 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 2 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Hunstiger, Gabriele |e Verfasser |4 aut | |
| 700 | 1 | |a Dräger, Peter |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-020872183 | ||
Datensatz im Suchindex
| _version_ | 1804143680817201152 |
|---|---|
| any_adam_object | |
| author | Frey, Ulrich Dirk Hunstiger, Gabriele Dräger, Peter |
| author_facet | Frey, Ulrich Dirk Hunstiger, Gabriele Dräger, Peter |
| author_role | aut aut aut |
| author_sort | Frey, Ulrich Dirk |
| author_variant | u d f ud udf g h gh p d pd |
| building | Verbundindex |
| bvnumber | BV036957236 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)693876018 (DE-599)BVBBV036957236 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. Aufl. |
| format | Book |
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| id | DE-604.BV036957236 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:51:31Z |
| institution | BVB |
| isbn | 9783834922243 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020872183 |
| oclc_num | 693876018 |
| open_access_boolean | |
| owner | DE-859 DE-384 DE-2070s DE-B170 DE-945 DE-11 |
| owner_facet | DE-859 DE-384 DE-2070s DE-B170 DE-945 DE-11 |
| physical | 356 S. Ill., graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Gabler |
| record_format | marc |
| spelling | Frey, Ulrich Dirk Verfasser aut Shopper-Marketing mit shopper insights zu effektiver Markenführung bis an den POS Ulrich Dirk Frey ; Gabriele Hunstiger ; Peter Dräger 1. Aufl. Wiesbaden Gabler 2011 356 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Point of sale (DE-588)4203516-8 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Point of sale (DE-588)4203516-8 s Markenpolitik (DE-588)4144679-3 s Marketing (DE-588)4037589-4 s DE-604 Hunstiger, Gabriele Verfasser aut Dräger, Peter Verfasser aut |
| spellingShingle | Frey, Ulrich Dirk Hunstiger, Gabriele Dräger, Peter Shopper-Marketing mit shopper insights zu effektiver Markenführung bis an den POS Point of sale (DE-588)4203516-8 gnd Markenpolitik (DE-588)4144679-3 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4203516-8 (DE-588)4144679-3 (DE-588)4037589-4 |
| title | Shopper-Marketing mit shopper insights zu effektiver Markenführung bis an den POS |
| title_auth | Shopper-Marketing mit shopper insights zu effektiver Markenführung bis an den POS |
| title_exact_search | Shopper-Marketing mit shopper insights zu effektiver Markenführung bis an den POS |
| title_full | Shopper-Marketing mit shopper insights zu effektiver Markenführung bis an den POS Ulrich Dirk Frey ; Gabriele Hunstiger ; Peter Dräger |
| title_fullStr | Shopper-Marketing mit shopper insights zu effektiver Markenführung bis an den POS Ulrich Dirk Frey ; Gabriele Hunstiger ; Peter Dräger |
| title_full_unstemmed | Shopper-Marketing mit shopper insights zu effektiver Markenführung bis an den POS Ulrich Dirk Frey ; Gabriele Hunstiger ; Peter Dräger |
| title_short | Shopper-Marketing |
| title_sort | shopper marketing mit shopper insights zu effektiver markenfuhrung bis an den pos |
| title_sub | mit shopper insights zu effektiver Markenführung bis an den POS |
| topic | Point of sale (DE-588)4203516-8 gnd Markenpolitik (DE-588)4144679-3 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Point of sale Markenpolitik Marketing |
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