Strategic brand management for B2B markets: a road map for organizational transformation
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles, Calif. [u.a.]
Response
2010
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Response business books
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIX, 262 S. Ill. |
| ISBN: | 9788132105220 8132105222 |
Internformat
MARC
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| 245 | 1 | 0 | |a Strategic brand management for B2B markets |b a road map for organizational transformation |c Sharad Sarin |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Los Angeles, Calif. [u.a.] |b Response |c 2010 | |
| 300 | |a XIX, 262 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
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| 653 | |a Branding (Marketing) | ||
| 653 | |a Product management. | ||
| 653 | |a Branding (Marketing)--India--Case studies. | ||
| 653 | |a Product management--India--Case studies. | ||
| 689 | 0 | 0 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |D s |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-020867835 | ||
Datensatz im Suchindex
| _version_ | 1804143674033963008 |
|---|---|
| adam_text | Contents
List
of Tables
ix
List of Figures
xi
Preface
xiii
Acknowledgements
xvii
I. Thinking about B2B Brands
1.
Brands and B2B Markets: Putting Things
in Perspective
4
2.
Organizational Buying and Role of Brands:
The Indian Perspective
26
3.
Brand Management and B2B Marketers:
A Deeper Probe
52
II. Creating Corporate Brands: The Key Asset
of any B2B Brand
4.
Brand Tata: Leadership with Trust
74
5.
Brand L&T: Nation Building to Building Nations
90
6.
Brand Infosys: Excellence in Never-ending
Symphonic Marathon
110
III. Brand Communications
7.
Managing Marketing Communications
for B2B Markets
132
8.
Websites and B2B Brands: A Low-cost Goldmine
Lying Unexplored
158
viii STRATEGIC BRAND MANAGEMENT FOR B2B
MARKETS
IV. Holistic
Brand Management
9.
Holistic Brand
Management:
Six Cases of
B2B Brands
172
V. The Future Challenges
10.
Beyond Exports: Creating Indian
Global Brands
—
Reality and Possibilities
202
11.
Rekindling Their Aspiration through
the Idea of Brands
226
12.
Reflections and Afterthoughts
238
Notes
245
References
249
Index
255
About the Author
261
|
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| classification_rvk | QP 631 |
| ctrlnum | (OCoLC)706965185 (DE-599)HBZHT016620156 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV036952813 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:51:24Z |
| institution | BVB |
| isbn | 9788132105220 8132105222 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020867835 |
| oclc_num | 706965185 |
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| owner_facet | DE-473 DE-BY-UBG |
| physical | XIX, 262 S. Ill. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Response |
| record_format | marc |
| series2 | Response business books |
| spelling | Sarin, Sharad Verfasser (DE-588)143016660 aut Strategic brand management for B2B markets a road map for organizational transformation Sharad Sarin 1. publ. Los Angeles, Calif. [u.a.] Response 2010 XIX, 262 S. Ill. txt rdacontent n rdamedia nc rdacarrier Response business books Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Branding (Marketing) Product management. Branding (Marketing)--India--Case studies. Product management--India--Case studies. Business-to-Business-Marketing (DE-588)4631075-7 s DE-604 Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020867835&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Sarin, Sharad Strategic brand management for B2B markets a road map for organizational transformation Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| subject_GND | (DE-588)4631075-7 |
| title | Strategic brand management for B2B markets a road map for organizational transformation |
| title_auth | Strategic brand management for B2B markets a road map for organizational transformation |
| title_exact_search | Strategic brand management for B2B markets a road map for organizational transformation |
| title_full | Strategic brand management for B2B markets a road map for organizational transformation Sharad Sarin |
| title_fullStr | Strategic brand management for B2B markets a road map for organizational transformation Sharad Sarin |
| title_full_unstemmed | Strategic brand management for B2B markets a road map for organizational transformation Sharad Sarin |
| title_short | Strategic brand management for B2B markets |
| title_sort | strategic brand management for b2b markets a road map for organizational transformation |
| title_sub | a road map for organizational transformation |
| topic | Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| topic_facet | Business-to-Business-Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020867835&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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