Verfügbarkeit: Communication skills for conservation professionals

Communication skills for conservation professionals:

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Bibliographische Detailangaben
1. Verfasser:	Jacobson, Susan K. (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Washington, DC [u.a.] Island Press 2009
Ausgabe:	2. ed.
Schlagworte:	Kommunikation Naturschutz
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	Includes bibliographical references and index
Beschreibung:	XIII, 461 S. Ill., graph. Darst. 24 cm
ISBN:	9781597263894 1597263893 9781597263900 1597263907

Internformat

MARC


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Datensatz im Suchindex

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adam_text	IMAGE 1 ACKNOWLEDGMENTS P. XIII INTRODUCTION P. 1 COMMUNICATIONS FOR CONSERVATION P. 5 WHY COMMUNICATE? P. 7 WHAT IS COMMUNICATION? P. 9 COMMUNICATION THEORY P. 10 ELEMENTS OF COMMUNICATION P. 12 COMMUNICATIONS PROGRAMS P. 18 LAST WORDS P. 23 INFULUENCING PUBLIC ATTITUDES AND BEHAVIORS P. 25 UNDERSTANDING ATTITUDES AND MOTIVATIONS P. 26 INFLUENCING BEHAVIOR P. 30 COMMUNICATIONS FOR FIRE PREVENTION VERSUS FIRE PRESCRIPTION P. 40 LAST WORDS P. 46 DESIGNING A PUBLIC COMMUNICATIONS PROGRAM P. 49 PLANNING P. 52 REVIEW YOUR ORGANIZATIONAL MISSION P. 53 DETERMINE YOUR GOALS P. 55 IDENTIFY TARGET AUDIENCES P. 56 DEFINE OBJECTIVES P. 56 INVENTORY RESOURCES AND CONSTRAINTS P. 59 SELECT ACTIVITIES AND MESSAGES P. 60 IMPLEMENTATION P. 67 PILOT-TEST THE ACTIVITIES P. 67 IMPLEMENT PROGRAM OPERATIONS P. 68 EVALUATION P. 72 LAST WORDS P. 73 RESEARCHING AUDIENCES USING QUANTITATIVE APPROACHES P. 75 AUDIENCE RESEARCH GOALS P. 76 DEFINING TARGET AUDIENCES P. 77 IDENTIFYING AUDIENCE KNOWLEDGE, INTERESTS, AND ATTITUDES P. 80 RESEARCH METHODS P. 87 SURVEYS P. 89 DOCUMENT REVIEW AND CONTENT ANALYSIS P. 107 CONTENT ANALYSIS P. 108 OBSERVATIONAL TECHNIQUES P. 111 QUANTITATIVE OBSERVATION P. 111 LAST WORDS P. 113 AUDIENCE RESEARCH USING QUALITATIVE APPROACHES P. 117 GROUP INTERVIEWS AND MEETINGS P. 118 FOCUS GROUPS P. 119 IMAGE 2 PUBLIC MEETINGS P. 123 BRAINSTORMING P. 127 NOMINAL GROUP TECHNIQUE P. 127 DELPHI TECHNIQUE P. 129 IMPROVED NOMINAL GROUP TECHNIQUE P. 130 QUALITATIVE OBSERVATION TECHNIQUES P. 134 PROFESSIONAL JUDGMENT P. 137 CASE STUDIES P. 139 VISUAL TECHNIQUES P. 146 PARTICIPATORY RURAL APPRAISAL P. 148 NATURALISTIC INQUIRY P. 150 LAST WORDS P. 152 COMMUNICATION STRATEGIES AND ACTIONS P. 155 POLITICAL ACTIVITIES P. 157 OFFICIAL PROCLAMATIONS AND LEGISLATION P. 157 LOBBYING P. 160 INDIRECT LOBBYING P. 163 PUBLIC HEARINGS P. 164 SPECIAL-ISSUE STAMPS P. 166 PUBLIC INFORMATION ACTIVITIES P. 167 NEWS OR MEDIA CONFERENCE P. 168 PERSONAL APPEARANCE, SPOKESPERSON TOUR P. 168 SPEAKERS BUREAU P. 169 INFORMATION BOOTHS AND EXHIBITS P. 170 CONTESTS P. 171 BILLBOARDS AND POSTERS P. 172 SPECIAL EVENTS P. 173 PROMOTIONAL ACTIVITIES P. 177 PUBLIC SERVICE ANNOUNCEMENTS AND COMMUNITY CALENDARS P. 178 SPECTACLES P. 178 MARKETING ACTIVITIES P. 180 DRAMA AND THE ARTS P. 183 FUND-RAISING P. 185 RESEARCH FINDINGS P. 189 COMMUNITY RELATIONS P. 190 ORGANIZATIONAL AND GROUP ACTIVITIES P. 195 GROUP MEETINGS P. 195 NEGOTIATION ACTIVITIES P. 196 ESTABLISHING AN ORGANIZATION OR VOLUNTEER PROGRAM P. 197 BUILDING PARTNERSHIPS P. 198 HOSTING A CONFERENCE P. 200 IMAGE 3 EDUCATIONAL AND INTERPRETIVE ACTIVITIES P. 200 CLASSES AND PRESENTATIONS P. 201 PRODUCTION OF POSTERS P. 201 PUBLICATION OF BROCHURES P. 202 AUDIOVISUAL MATERIALS P. 202 TOURS P. 203 EXHIBITS P. 203 WEB SITES P. 204 LAST WORDS P. 206 COMMUNICATING WITH GROUPS P. 207 FACILITATING GROUP DISCUSSION AND DECISION-MAKING ACTIVITIES P. 209 NEGOTIATION AND CONFLICT RESOLUTION ACTIVITIES P. 216 BUILDING PARTNERSHIPS P. 221 COORDINATING VOLUNTEER PROGRAMS P. 224 PLANNING A VOLUNTEER PROGRAM P. 225 RECRUITING VOLUNTEERS P. 225 RETAINING VOLUNTEERS P. 226 REWARDING VOLUNTEERS P. 229 ESTABLISHING A NEW ORGANIZATION OR GROUP P. 232 HOLDING CONFERENCES AND SYMPOSIA P. 235 LAST WORDS P. 239 USING MASS MEDIA P. 241 MASS COMMUNICATIONS P. 242 MASS COMMUNICATIONS APPROACHES P. 243 MAKING YOUR ACTIVITIES NEWSWORTHY P. 246 CULTIVATING MEDIA RELATIONS P. 248 MASS MEDIA APPROACHES P. 250 INTERVIEWS WITH THE PRESS P. 2501 FEATURE INTERVIEWS P. 255 BROADCAST MEDIA INTERVIEWS P. 256 ADVERTISEMENTS P. 259 PUBLIC SERVICE ANNOUNCEMENTS P. 263 NEWS RELEASES P. 265 FEATURE ARTICLES P. 272 PRESS KITS, TIP SHEETS, AND FACT SHEETS P. 272 PRESS CONFERENCES P. 274 LETTERS TO THE EDITOR AND EDITORIALS P. 276 DIRECT MAIL P. 279 USING THE INTERNET P. 280 LASTWORDS P. 302 METHODS AND MATERIALS FOR INTERPRETING THE ENVIRONMENT P. 303 IMAGE 4 DEFINING INTERPRETATION P. 304 GOALS OF INTERPRETATION P. 305 INTERPRETIVE PROGRAMS AND CHARACTERISTICS P. 306 MAKING INTERPRETATION ENTERTAINING AND RELEVANT P. 308 ORGANIZING INTERPRETATION AROUND THEMES P. 310 DEVELOPING AN INTERPRETATION PROGRAM P. 311 PLANNING PHASE P. 311 IMPLEMENTATION PHASE P. 313 EVALUATION PHASE P. 314 INTERPRETIVE METHODS P. 315 SELF-GUIDED INTERPRETIVE ACTIVITIES P. 316 EXHIBITS P. 316 INTERPRETIVE PUBLICATIONS P. 324 PERSONAL INTERPRETATION P. 327 PUBLIC PRESENTATIONS P. 328 GIVING A TALK P. 328 TIPS FOR A POWERPOINT PRESENTATION P. 332 USING OTHER VISUAL AIDS P. 335 GIVING A GUIDED WALK P. 337 STAGING PERIOD P. 338 INTRODUCING THE WALK P. 339 BODY OF THE TOUR P. 339 CONCLUDING THE WALK P. 340 LAST WORDS P. 341 CONSERVATION THROUGH EDUCATION P. 343 ROOTS OF EDUCATION FOR CONSERVATION P. 344 CONSERVATION EDUCATION PROGRAMMING P. 347 TARGET AUDIENCES P. 347 DESIGNING A PROGRAM P. 349 CONSERVATION EDUCATION FOR CHILDREN P. 349 COGNITIVE AND SOCIAL DEVEBPMENTTHEORIES P. 350 LEARNING CYCLE AND THE LEARNING ENVIRONMENT P. 350 BASIC ELEMENTS OF A PROGRAM FOR CHILDREN P. 355 MOVING FROM AWARENESS TO ACTION P. 356 CONSERVATION EDUCATION IN SCHOOLS P. 361 PROGRAMS FOR ADULT LEARNERS P. 372 PROGRAMS FOR MIXED AUDIENCES P. 381 CONSERVATION EDUCATION IN PARKS P. 382 FIELD SCHOOLS ASSOCIATED WITH U. S. PARKS P. 385 CONSERVATION EDUCATION IN COMMUNITIES P. 387 CHALLENGES FACING CONSERVATION EDUCATION P. 389 IMAGE 5 LAST WORDS P. 391 EVALUATING AND MONITORING PROGRAM SUCCESS P. 393 WHY EVALUATE? P. 394 INTERNAL AND EXTERNAL EVALUATIONS P. 395 FORMATIVE AND SUMMATIVE EVALUATIONS P. 396 TYPES OF INFORMATION COLLECTED DURING EVALUATIONS P. 399 PLANNING AN EVALUATION P. 399 EVALUATION DESIGN P. 402 EVALUATION TECHNIQUES P. 404 DATA COLLECTION FOR AN EVALUATION P. 405 TEST OF ATTITUDES, KNOWLEDGE, SKILLS, AND BEHAVIOR P. 405 QUESTIONNAIRES AND SURVEYS P. 407 INTERVIEWS WITH PARTICIPANTS P. 408 FOCUS GROUPS AND OTHER GROUP INTERVIEWS P. 410 OBSERVATION P. 412 PRODUCTION OF ACTIVITIES AND PARTICIPANT COUNTS P. 413 CONTENT ANALYSIS AND DOCUMENT REVIEW P. 414 CASE STUDY P. 415 USING MULTIPLE METHODS P. 416 REPORTING AND USING EVALUATION RESULTS P. 418 EFFECTIVE USE OF EVALUATION FINDINGS P. 420 LAST WORDS P. 421 NOTES P. 425 INDEX P. 453 TABLE OF CONTENTS PROVIDED BY BLACKWELL S BOOK SERVICES AND R.R. BOWKER. USED WITH PERMISSION.
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author	Jacobson, Susan K.
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edition	2. ed.
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id	DE-604.BV036952800
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indexdate	2024-07-09T22:51:24Z
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isbn	9781597263894 1597263893 9781597263900 1597263907
language	English
lccn	2008046223
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owner_facet	DE-11 DE-Grf2 DE-20
physical	XIII, 461 S. Ill., graph. Darst. 24 cm
publishDate	2009
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publisher	Island Press
record_format	marc
spelling	Jacobson, Susan K. Verfasser aut Communication skills for conservation professionals Susan K. Jacobson 2. ed. Washington, DC [u.a.] Island Press 2009 XIII, 461 S. Ill., graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Kommunikation (DE-588)4031883-7 gnd rswk-swf Naturschutz (DE-588)4115348-0 gnd rswk-swf Naturschutz (DE-588)4115348-0 s Kommunikation (DE-588)4031883-7 s DE-604 GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020867823&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Jacobson, Susan K. Communication skills for conservation professionals Kommunikation (DE-588)4031883-7 gnd Naturschutz (DE-588)4115348-0 gnd
subject_GND	(DE-588)4031883-7 (DE-588)4115348-0
title	Communication skills for conservation professionals
title_auth	Communication skills for conservation professionals
title_exact_search	Communication skills for conservation professionals
title_full	Communication skills for conservation professionals Susan K. Jacobson
title_fullStr	Communication skills for conservation professionals Susan K. Jacobson
title_full_unstemmed	Communication skills for conservation professionals Susan K. Jacobson
title_short	Communication skills for conservation professionals
title_sort	communication skills for conservation professionals
topic	Kommunikation (DE-588)4031883-7 gnd Naturschutz (DE-588)4115348-0 gnd
topic_facet	Kommunikation Naturschutz
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020867823&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT jacobsonsusank communicationskillsforconservationprofessionals

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