User generated branding: integrating user generated content into brand management
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Gabler
2010
|
| Ausgabe: | 1. ed. |
| Schriftenreihe: | Gabler Research : Innovatives Markenmanagement
|
| Schlagworte: | |
| Online-Zugang: | BTU01 FAN01 FHA01 FHM01 FHN01 FHR01 FKE01 FNU01 HWR01 UBG01 UBR01 UBT01 UBY01 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource (XXVIII, 451 S.) Ill., graph. Darst. |
| ISBN: | 9783834923240 9783834988577 |
| DOI: | 10.1007/978-3-8349-8857-7 |
Internformat
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Datensatz im Suchindex
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| any_adam_object | |
| author | Arnhold, Ulrike |
| author_facet | Arnhold, Ulrike |
| author_role | aut |
| author_sort | Arnhold, Ulrike |
| author_variant | u a ua |
| building | Verbundindex |
| bvnumber | BV036952636 |
| classification_rvk | QP 624 |
| collection | ZDB-2-SBE |
| ctrlnum | (OCoLC)873718198 (DE-599)BVBBV036952636 |
| dewey-full | 658.82702854678 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.82702854678 |
| dewey-search | 658.82702854678 |
| dewey-sort | 3658.82702854678 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-8349-8857-7 |
| edition | 1. ed. |
| format | Thesis Electronic eBook |
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| id | DE-604.BV036952636 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:51:24Z |
| institution | BVB |
| isbn | 9783834923240 9783834988577 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020867659 |
| oclc_num | 873718198 |
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| physical | 1 Online-Ressource (XXVIII, 451 S.) Ill., graph. Darst. |
| psigel | ZDB-2-SBE ZDB-2-SBE ZDB-2-SBE_2010 |
| publishDate | 2010 |
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| publisher | Gabler |
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| series2 | Gabler Research : Innovatives Markenmanagement |
| spelling | Arnhold, Ulrike Verfasser aut User generated branding integrating user generated content into brand management Ulrike Arnhold. With a preface by Christoph Burmann 1. ed. Wiesbaden Gabler 2010 1 Online-Ressource (XXVIII, 451 S.) Ill., graph. Darst. txt rdacontent c rdamedia cr rdacarrier Gabler Research : Innovatives Markenmanagement Zugl.: Bremen, Univ., Diss., 2010 User Generated Content (DE-588)7616549-8 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Markenpolitik (DE-588)4144679-3 s User Generated Content (DE-588)7616549-8 s DE-101 https://doi.org/10.1007/978-3-8349-8857-7 Verlag Volltext |
| spellingShingle | Arnhold, Ulrike User generated branding integrating user generated content into brand management User Generated Content (DE-588)7616549-8 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)7616549-8 (DE-588)4144679-3 (DE-588)4113937-9 |
| title | User generated branding integrating user generated content into brand management |
| title_auth | User generated branding integrating user generated content into brand management |
| title_exact_search | User generated branding integrating user generated content into brand management |
| title_full | User generated branding integrating user generated content into brand management Ulrike Arnhold. With a preface by Christoph Burmann |
| title_fullStr | User generated branding integrating user generated content into brand management Ulrike Arnhold. With a preface by Christoph Burmann |
| title_full_unstemmed | User generated branding integrating user generated content into brand management Ulrike Arnhold. With a preface by Christoph Burmann |
| title_short | User generated branding |
| title_sort | user generated branding integrating user generated content into brand management |
| title_sub | integrating user generated content into brand management |
| topic | User Generated Content (DE-588)7616549-8 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | User Generated Content Markenpolitik Hochschulschrift |
| url | https://doi.org/10.1007/978-3-8349-8857-7 |
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