E-marketing: theory and application
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke [u.a.]
Palgrave Macmillan
2011
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXII, 474 S. Ill., graph. Darst. |
| ISBN: | 9780230203969 |
Internformat
MARC
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| 020 | |a 9780230203969 |9 978-0-230-20396-9 | ||
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| 245 | 1 | 0 | |a E-marketing |b theory and application |c Stephen Dann and Susan Dann |
| 250 | |a 1. publ. | ||
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| 300 | |a XXII, 474 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Internet marketing | |
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| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-020803519 | ||
Datensatz im Suchindex
| _version_ | 1804143599970942976 |
|---|---|
| adam_text | List of figures and tables
xi
Preface
xv
Acknowledgements
xix
About the authors
xxi
1
Introduction to e-marketing
3
2
Foundations of e-marketing
29
3
e-marketing strategies
59
4
e-marketing planning
87
5
Online consumer behaviour
123
6
Creation, delivery and exchange of value offerings
153
7
Branding and promotion
185
8
Services and relationship marketing
221
9
Community and networks
253
10
Implementation
279
11
Applications of e-marketing
315
12
Social media
343
Short
contents
13
m-commerce
381
14
Beyond the
Web
407
15
Social impact
437
Index
465
vi
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| id | DE-604.BV036888280 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:50:14Z |
| institution | BVB |
| isbn | 9780230203969 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020803519 |
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| physical | XXII, 474 S. Ill., graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
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| publisher | Palgrave Macmillan |
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| spelling | Dann, Stephen Verfasser aut E-marketing theory and application Stephen Dann and Susan Dann 1. publ. Basingstoke [u.a.] Palgrave Macmillan 2011 XXII, 474 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Internet marketing Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Electronic Commerce (DE-588)4592128-3 s Marketing (DE-588)4037589-4 s DE-604 Online-Marketing (DE-588)7706419-7 s DE-188 Dann, Susan J. Verfasser aut Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020803519&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Dann, Stephen Dann, Susan J. E-marketing theory and application Internet marketing Electronic Commerce (DE-588)4592128-3 gnd Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4592128-3 (DE-588)7706419-7 (DE-588)4037589-4 (DE-588)4123623-3 |
| title | E-marketing theory and application |
| title_auth | E-marketing theory and application |
| title_exact_search | E-marketing theory and application |
| title_full | E-marketing theory and application Stephen Dann and Susan Dann |
| title_fullStr | E-marketing theory and application Stephen Dann and Susan Dann |
| title_full_unstemmed | E-marketing theory and application Stephen Dann and Susan Dann |
| title_short | E-marketing |
| title_sort | e marketing theory and application |
| title_sub | theory and application |
| topic | Internet marketing Electronic Commerce (DE-588)4592128-3 gnd Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Internet marketing Electronic Commerce Online-Marketing Marketing Lehrbuch |
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